During her 2014 book tour for her self-help tome, #Girlboss, Sophia Amoruso noticed that while they waited to get their books signed, women in line would strike up conversations with one another and exchange business cards. "That was something that seemed even more important to them than the... Continue reading >> [ Source: AdWeek | 2018-11-19 00:00:00 UTC ]
Nasty Gal, an online retailer for young women, reportedly slashed up to 10 percent of its workforce in recent weeks. The company released 20 employees from its public relations and technology departments, with plans to outsource that work, reports Women's Wear Daily. Fashion entrepreneur Sophia... Continue reading >> [ Source: AdWeek | 2014-09-09 00:00:00 UTC ]
From #Girlboss to #Scandal, publishers are discovering a new marketing hook for hard-copy as well as online readingCan a book go viral in the same way a cat video on YouTube can? Unless its Harry Potter or Fifty Shades of Grey, probably not. So rather than simply trying to reach mass audiences,... Continue reading >> [ Source: The Guardian | 2014-06-21 00:00:00 UTC ]