Just six months ago, Reddit—whose famous slogan is "The front page of the internet"—was a dangerous place for marketers because of its reputation as a pool of trolling and harassment. Now, the viral-minded site is trying to flip the narrative and draw in advertisers with new ad targeting and buying technology and an in-house studio that specializes in creating custom content. And heavy-hitter brands including Coca-Cola, eBay and Procter & Gamble have all come on board in recent months. "What makes Reddit distinct from an advertising perspective are the same qualities that make it distinct in organic spaces," explained Zubair Jandali, vp of sales at Reddit. "We have 70,000 active communities—few places on the web have audiences that are as passionate as ours." Data backs up Jandali's claim. The publisher's traffic hit 51.4 million monthly users in May, up from 28.4 million a year before, according to comScore. It's the kind of stat that seemingly flies in the face of accusations that Reddit's audience is too niche—and sometimes too cruel—for brands to take seriously. But the goal is simple: capitalize on the massive momentum around native advertising with a specialized team to create content, much like the in-house agencies that have made big-name publishers including The New York Times, The Atlantic and Vox Media leaders in the space. Since January, Reddit has hired a team of five creatives to staff an internal agency that works with brands to create ads... Continue reading at 'AdWeek'
[ AdWeek | 2016-06-21 00:00:00 UTC ]
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Publishers of spiritual or religious gift books face unique challenges in a complicated business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-12 00:00:00 UTC ]
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Excitement is building in the national press about a new book which uses a manuscript from the British Library as the basis for claims that Jesus married Mary Magdalene and had two children with her. The Lost Gospel by Simcha Jacobovici and Barrie Wilson will be released on Wednesday (12th... Continue reading at The Bookseller
[ The Bookseller | 2014-11-11 00:00:00 UTC ]
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A story about three animals in a hot air balloon has won The Big Idea Competition, which launched earlier this year to find multi-platform story ideas. The competition was announced in June by Chicken House publisher and m.d. Barry Cunningham and agent Neil Blair. The pair wanted to find... Continue reading at The Bookseller
[ The Bookseller | 2014-11-08 00:00:00 UTC ]
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Facebook is making it easier for users to unfollow brand and publisher pages, which will have a polarizing effect on distribution. The post What Facebook’s new unfollow feature means for brands, publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-11-08 00:00:00 UTC ]
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Big Hero 6 was created when Marvel's top brass was focused on X-Men. A decade later, Disney is bringing it back to life.When it was announced last year that the first-ever Marvel property that Disney Animation was going to tackle as a feature film was Big Hero 6, there was collective... Continue reading at Fast Company
[ Fast Company | 2014-11-07 00:00:00 UTC ]
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Kathy Stinson and Dušan Petričić's book 'The Man with the Violin' has won the C$30,000 TD Canadian Children’s Literature Award. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-07 00:00:00 UTC ]
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If you love animated cartoons and social media, FlickerLab, an animation and app developer, may have developed the perfect messaging software for you. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-31 00:00:00 UTC ]
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Al Jazeera America has released Terms of Service, an online graphic novel that is the part of the network’s strategy of tapping into new forms of storytelling. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-28 00:00:00 UTC ]
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Samsung and Barnes & Noble unveiled a new 10.1-inch Samsung Galaxy Tab 4 NOOK yesterday. Early word from the tech press on the $300 tablet was mixed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-23 00:00:00 UTC ]
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Harry Potter, The Gruffalo, and Horrid Henry are the top book brands for children, according to a report commissioned by the Licensing Industry Merchandisers’ Association (LIMA). The report—released at the Brand Licensing Europe (BLE) exhibition, held in London last week—found that books were... Continue reading at The Bookseller
[ The Bookseller | 2014-10-21 00:00:00 UTC ]
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Avon has signed up the first in a series of cozy crime mysteries featuring Monty, a crime solving dog and his adopted owner Asha Sidebottom. Katy Loftus signed UK and Commonwealth rights in Monty and Me by Louisa Bennet from Philip Patterson at Marjacq Scripts. Bennet is a pseudonym for... Continue reading at The Bookseller
[ The Bookseller | 2014-10-18 00:00:00 UTC ]
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At some point, you've probably come across a post from Upworthy, the publisher known for its emotional stories that make readers feel pumped up about the world. While this tactic has been shown to work for editorial articles—and has drawn guest curators like George Takei and Michelle Obama—the... Continue reading at AdWeek
[ AdWeek | 2014-10-14 00:00:00 UTC ]
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At the Frankfurt Book Fair's CONTEC conference, Viktor Mayer-Schönberger spoke about how big data can revolutionize publishers' products, services and insights. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-08 00:00:00 UTC ]
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If there's ever a case for the viral success of native video content, it's the partnership between Buzzfeed and Purina. The millennial-targeted publisher and the pet brand have worked together on several popular campaigns, including the Sad Cat Diary (17.4 million views), A Cat's Guide To... Continue reading at AdWeek
[ AdWeek | 2014-10-08 00:00:00 UTC ]
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Lerner Publisher Services has added Australian publisher Big & Small to its client list; Manchester University Press will be distributed by Oxford University Press USA in North and South America and Canada. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-07 00:00:00 UTC ]
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If you had $10 million to invest in a new publishing business today, with no limitations or obligations, where would you put your money? That's the question put to an opening panel at Frankfurt Book Fair's digital conference, ConTec. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-07 00:00:00 UTC ]
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As the publishing world gathers at the 2014 Frankfurt Book Fair, the book business sits on the brink of some major changes, with a wave of new services and devices poised to take digital publishing—and digital reading—to another level. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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As she kicks off her third year at the helm of Yahoo, Marissa Mayer is courting advertisers aggressively. She met with 500 advertising and agency executives, representing 350 brands, during the second quarter.And during Advertising Week on Thursday, the CEO worked to convince marketers that her... Continue reading at Advertising Age
[ Advertising Age | 2014-10-02 00:00:00 UTC ]
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By Dan Eldridge There's certainly nothing new, or even particularly unusual, about magazine publishers trading on the public recognition of their brands to create new lines of consumer products and services. Back... Continue reading at Publishing Executive
[ Publishing Executive | 2014-10-01 00:00:00 UTC ]
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In its new white paper, Danish publishing consultancy Schilling challenged executives to answer “what should a publishing company built from scratch look like?” Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-01 00:00:00 UTC ]
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