Just six months ago, Reddit—whose famous slogan is "The front page of the internet"—was a dangerous place for marketers because of its reputation as a pool of trolling and harassment. Now, the viral-minded site is trying to flip the narrative and draw in advertisers with new ad targeting and buying technology and an in-house studio that specializes in creating custom content. And heavy-hitter brands including Coca-Cola, eBay and Procter & Gamble have all come on board in recent months. "What makes Reddit distinct from an advertising perspective are the same qualities that make it distinct in organic spaces," explained Zubair Jandali, vp of sales at Reddit. "We have 70,000 active communities—few places on the web have audiences that are as passionate as ours." Data backs up Jandali's claim. The publisher's traffic hit 51.4 million monthly users in May, up from 28.4 million a year before, according to comScore. It's the kind of stat that seemingly flies in the face of accusations that Reddit's audience is too niche—and sometimes too cruel—for brands to take seriously. But the goal is simple: capitalize on the massive momentum around native advertising with a specialized team to create content, much like the in-house agencies that have made big-name publishers including The New York Times, The Atlantic and Vox Media leaders in the space. Since January, Reddit has hired a team of five creatives to staff an internal agency that works with brands to create ads... Continue reading at 'AdWeek'
[ AdWeek | 2016-06-21 00:00:00 UTC ]
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The power of the imagination was the theme of the Children's Book and Author Breakfast Friday morning, beginning with the awarding of the WNBA Pannell Awards to this year's winners: Devaney Doak & Garrett Booksellers in Framingham, Maine, in the general bookstore category, and 4 Kids Books... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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Kicking off this year’s BookExpo, the Adult Editors Buzz Panel featured a number of bold-face names, and a few titles which have already drawn attention for landing their authors major advances. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-28 00:00:00 UTC ]
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Indigo Books & Music reported a net loss of C$31 million in the year compared to net earnings of C$4.3 million in fiscal 2013. Sales slipped 1.3%, to C$868 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-27 00:00:00 UTC ]
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"Watson & Holmes" #6, by Brandon Easton and N. Steven Harris took top honors at the 2014 Glyph Awards. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-19 00:00:00 UTC ]
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Hodder & Stoughton is to publish a recipe book for jams, chutneys and preserves by one of the... Continue reading at The Bookseller
[ The Bookseller | 2014-05-16 00:00:00 UTC ]
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Like many people across the business world, publishers have a skeptical view of so-called Big Data, seeing it as “the next big hype.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
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FOLIO: has organized a one-day event in Chicago this summer to help niche media publishers leverage the newest strategies to help build stronger brands via techniques for boosting revenue growth, controlling costs and transforming a business without losing the core vision. Continue reading at Folio Magazine
[ Folio Magazine | 2014-04-23 00:00:00 UTC ]
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Lisa Lillien, better known as “Hungry Girl” to her fans, has eight bestselling cookbooks under her belt, and her first diet book, 'The Hungry Girl Diet: Big Portions. Big Results. Drop 10 Pounds in 4 Weeks,' has hit the ground running. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-21 00:00:00 UTC ]
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New England is home to a number of large and mid-size publishers—the headquarters for Houghton Mifflin Harcourt are there, as is Perseus’s Da Capo Press and part of one of the big five trade houses, Hachette. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
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While no single title has emerged as the hot book of this year’s London Book Fair, a number of titles were generating buzz as the trade show kicked off on Tuesday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-08 00:00:00 UTC ]
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Like many people across the business world, publishers have a skeptical view of so-called Big Data, seeing it as “the next big hype.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
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Canongate has confirmed it is the publisher for a series of children's books by controversial... Continue reading at The Bookseller
[ The Bookseller | 2014-04-02 00:00:00 UTC ]
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Russell Brand is writing a series of books aimed at children, with illustrations by Chris Riddell... Continue reading at The Bookseller
[ The Bookseller | 2014-04-01 00:00:00 UTC ]
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The US Top 20 for week ending 23rd March has a decidedly chilly feel to it, as eight books... Continue reading at The Bookseller
[ The Bookseller | 2014-03-27 00:00:00 UTC ]
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For going on a year, LinkedIn has been repositioning its ad business around content marketing. Now it's launching new tools to let advertisers see how they're faring as publishers within its walls.LinkedIn will now start assigning brands content-marketing scores to gauge the effectiveness of... Continue reading at Advertising Age
[ Advertising Age | 2014-03-27 00:00:00 UTC ]
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The industry can learn about quality, and maintaining readers' loyalty, from the arrival of the Guardian and New York TimesThe recent, dramatic arrival of tanks – in the form of some of the world's biggest news organisations, including of course the Guardian – on the content marketing industry's... Continue reading at The Guardian
[ The Guardian | 2014-03-24 00:00:00 UTC ]
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Thanks to the internet, it has never been easier to steal other people's work. There's also a high risk you'll be found out. So why do it? Rhodri Marsden goes in search of a little originalityIt's not that hard to think of something totally original. If you don't worry about it being any good,... Continue reading at The Guardian
[ The Guardian | 2014-03-21 00:00:00 UTC ]
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For a 97-year-old magazine publisher, Forbes is no shrinking violet. CEO and president Mike Perlis on why the critics have got it wrong.The post Why Forbes sees a platform approach building its brand, not diluting it appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-03-18 00:00:00 UTC ]
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More than 200 – from JK Rowling to Rowan Williams – feature in Hacked Off ad supporting watchdog rejected by publishersMore than 200 leading figures from the arts and academia, including writers, film-makers, actors, comics and broadcasters, have signed a declaration of support for a system of... Continue reading at The Guardian
[ The Guardian | 2014-03-18 00:00:00 UTC ]
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