Why Apartment Therapy added more commerce integrations to its tentpole event franchise Small/Cool 

Apartment Therapy's president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event. Continue reading at 'Digiday'

[ Digiday | 2023-09-22 04:01:00 UTC ]
News tagged with: #sponsorship revenue #publishing summit

Other Publishing stories related to: 'Why Apartment Therapy added more commerce integrations to its tentpole event franchise Small/Cool '

The state of mobile ad spending in 5 charts

As mobile usage and ad spend continues to climb, a handful of new reports show how far it can go. By 2018, mobile ad spend will overtake that of desktop, according to a recent report from PwC. ZenithOptimedia says that that growth will come at the expense of newspapers, magazines and even... Continue reading at Digiday

[ Digiday | 2015-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile usage #recent report #ad spend

A Brita Filter for Ad Fraud? Fake Traffic Fighter Pixalate Has Built One

For advertisers and online publishers, combating ad fraud today is akin to a retailer trying to fight shoplifters by catching them in the act. But one ad- tech company has come up with an approach that's more like bouncing shoplifters before they can even enter the store.Ad-fraud prevention firm... Continue reading at Advertising Age

[ Advertising Age | 2015-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fake traffic #big problem #waste $6 #recent interview #cbs interactive

Newsonomics: Could a Small Google Tech Change Mean Tens of Millions to News Publishers?

The late April news was impressive and divisive: Google would spend €150 million on a new Digital News Initiative (DNI) partnership with European news publishers (“Google to launch $150 million partnership with publishers&rdquo ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers

Ello, the ad-free social network alternative to Facebook, launches mobile app

Ello's mobile app will hit the Apple App store Thursday, about eight months after the ad-free social network launched as an invite-only alternative to Facebook. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile app

EL James heads to Texas for rare signing event as fourth novel, Grey, is released

Sequel to Fifty Shades of Grey, told from Christian’s perspective, is Amazon.co.uk’s most pre-ordered book of the year Related: EL James to publish Fifty Shades sequel telling story from hero's point of view An independent bookshop in Texas that opened its doors for the first time earlier this... Continue reading at The Guardian

[ The Guardian | 2015-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year related #fifty shades #pre-ordered book #el james #independent bookshop #time earlier #literary events

Google Launches Key Ad Tech Tools for Publishers and Marketers

Google is bringing a clearer picture of advertising to the mobile world with three tech advancements it announced at a company conference in the Florida Keys today. With Neal Mohan still at the helm of the display ad business, Google unveiled new services that help advertisers more effectively... Continue reading at AdWeek

[ AdWeek | 2015-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital properties #automated system #inventory programmatically #automated fashion

AOL Now Has an In-House Creative Agency to Make Ads for Brands

Add AOL to the list of publishers that have gone from selling ads to making ads.AOL has created an internal division called Partner Studio that is charged with creating content for advertisers. Both the name and type of work may sound familiar. AOL-owned Huffington Post has its own in-house... Continue reading at Advertising Age

[ Advertising Age | 2015-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increasing number #vox media #big reason #34% increase

April Bookstore Sales Show Small Gain

Bookstore sales rose 0.6% in April over April 2014, according to preliminary estimates released by the U.S. Census Bureau. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #census bureau

Apple's iOS 9 update will let you block ads

Life is about to get that little bit harder for digital publishers, thanks to Apple. Continue reading at Stuff

[ Stuff | 2015-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #block ads #digital publishers

Helping Small Newsrooms With Tutorials for Growing Revenues

I started the year with a problem: small news organizations don’t have enough time to keep their digital publishing and ad sales practices up to date. This is how I started to develop a solution.    At the end of January 2015, I b ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing

Can mobile save the world from a dystopian ad future?

Google’s buy button and other mobile tech can allow advertisers to leave behind the “spray and pray” approach of days gone byLike many children of the 1970s, I spent many hours immersed in the futuristic visions of the comic book 2000AD, whose Judge Dredd stories were compellingly dystopian. One... Continue reading at The Guardian

[ The Guardian | 2015-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #comic books #news feeds

Ads, airline seats, and higher revenue: yield optimization at work

Just as it has for airlines, yield management -- controlling inventory availability in a way that affects prices and maximizes revenue -- will significantly improve revenue for online publishers. A unified yield management platform will give publishers a unified marketplace in which all buyers... Continue reading at Digiday

[ Digiday | 2015-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers #give publishers #higher revenue #sponsor content

#FiftyShades: E.L. James' latest book: How authors keep their franchises fresh (+video)

#FiftyShades: 'Fifty Shades of Grey' writer E.L. James recently announced she's releasing a new version of 'Fifty Shades of Grey' that will be told from character Christian's point of view. Some authors choose to focus on different characters for new books, while others opt for all-new... Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fifty shades #time period

7 Ways to Get People to Share Your Snapchat Messages, Even Ads

Snapchat has been a lot more ad friendly of late. It still lacks some features brands love—giving users an easy way to follow their accounts and like their content, for instance—but it finally implemented the ability to share. Sharing is limited to the Discover section, where 12 digital... Continue reading at AdWeek

[ AdWeek | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media partners

BEA 2015: ‘PW’ Hosts Event-Filled Librarians Lounge

PW is hosting this year’s BEA Librarians Lounge, and it has a lot in store for our librarian peeps. Librarians who are looking for a place to actually lounge (and/or grab a snack or fuel up on coffee) will be able to do so in the exclusive area in booth R420. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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America's Test Kitchen Goes Small with 100 Essential Recipes

America's Test Kitchen hopes to give home chefs a better option than the "excess" of online recipes with its big Christmas book, '100 Recipes: The Absolute Best Ways to Make the True Essentials.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #test kitchen

Brands to Publishers: Let Us Check Your Viewability Rates or We'll Stop Buying Ads

Earlier this month Google announced that video ads running on YouTube have a chance to be seen 91% of the time. That's great, and a lot better than the 46% of video ads that Google runs outside of YouTube that never have a chance to be seen. But advertisers would like to be able to check... Continue reading at Advertising Age

[ Advertising Age | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #check google #ad viewability #chief concern #buying online

Publishers Willing to Give Facebook Their Articles, but Not Their Ad Sales

Why would publishers want to jump into bed with their top "frenemy" Facebook? Well, they're not, entirely.Four of the first U.S. publishers to publish mobile articles directly on Facebook through its new Instant Articles program -- The New York Times, BuzzFeed, National Geographic and NBC News... Continue reading at Advertising Age

[ Advertising Age | 2015-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #give facebook #sell ads #ad sales #national geographic

At Times, L'Oréal Is Getting 90% Video Ad View Rates

L'Oréal has evidently found a video advertising vendor in Mediabong it's very high on. Mediabong—which is announcing a $5 million Series B round of funding today—said it achieved a 90 percent "video-through rate" for L'Oréal in a recent five-week ad campaign across various publishers.... Continue reading at AdWeek

[ AdWeek | 2015-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #land rover #hot topic #digital advertising #video ads

NBC Pulls Facebook Post After Sneaking in an Ad for Subway

As Facebook looks to turn itself into a bona fide video platform, it's tightening its rules on what publishers can and cannot post. Clips with ads not sold by Facebook are not allowed, something NBC learned the hard way today. Yesterday afternoon, NBC posted a three-minute video from the latest... Continue reading at AdWeek

[ AdWeek | 2015-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest episode #universal pictures #video content