Apartment Therapy's president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event. Continue reading at 'Digiday'
[ Digiday | 2023-09-22 04:01:00 UTC ]
News tagged with:
#sponsorship revenue
#publishing summit
When the concept of native advertising first gained widespread attention in 2012, it was expected to lift publishers' fortunes and rescue digital advertising from the perpetual downward slide of display ad rates.Fast-forward three years, and native has largely delivered on that promise.... Continue reading at Advertising Age
[ Advertising Age | 2015-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#branded content
#reach $8
After two months of speculation, AOL has acquired mobile ad network Millennial Media for $238 million, or about $1.75 per share. The Millennial deal is the newest step in building out AOL's tools to compete in mobile advertising against behemoths like Facebook, Yahoo and Google. With the deal,... Continue reading at AdWeek
[ AdWeek | 2015-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#latest sign
#$300 million
#tech companies
#stay ahead
#past couple
Like all traditional publishers, Condé Nast has had to adapt its brands as readers and advertisers shift their habits and spending to digital platforms. The changes haven’t gone unnoticed by ad buyers. They applauded Condé Nast’s greater flexibility, manifest in its native ad platform 23 Stories... Continue reading at Digiday
[ Digiday | 2015-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital platforms
#digital appeared
#traditional publishers
#ad buyers
#greater flexibility
#ad products
Nicky Parker from Amnesty International explains how books open up whole worlds that some people don’t want us to know about – that’s why they’re censored, banned or removed• Plus what’s coming in our joint Amnesty International and Guardian children’s books site ‘Dangerous books’ long... Continue reading at The Guardian
[ The Guardian | 2015-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#people don
#guardian children
#long weekend
#italian authors
#gay children
BuzzFeed, the fast-growing media site, and GroupM, the world's largest buyer of online advertising, announced a partnership Thursday that underscores the rising lure of digital publishing to leading brands. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#largest buyer
#online ads
#online advertising
#digital publishing
Traditional and online publishers are struggling to cash in on their surging mobile traffic, raising questions about their future growth as consumers increasingly turn to smartphones and tablets for media. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online publishers
#future growth
One sobering new study suggests print revenues will outgross digital for many years to come – even as newsprint sales steadily declineTwo expert reports – one taking the long view, the other dripping blood on the carpet – define the problems newspapers face as summer fades. The long view comes... Continue reading at The Guardian
[ The Guardian | 2015-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media world
#tony hall
#make plans
#digital consumption
In November 2014, then Twitter CEO Dick Costolo touted the idea that around 500 million people consume the microblogging platform's tweets even though they don't have an account on it. During an earnings call at the time, Costolo was trying to explain why the company's persistent user-growth... Continue reading at AdWeek
[ AdWeek | 2015-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#industry average
#ad sales
#senior director
#told adweek
It was only a matter of time before marketers started squeezing native ads into every nook of a publisher's site, and now Condé Nast, The Wall Street Journal, CNN and Fox News can sell promos that pop up in story comments. Today, Livefyre—a tech company that powers online discussions—is... Continue reading at AdWeek
[ AdWeek | 2015-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sold directly
#risky move
#targeted based
#editorial content
Foyles has appointed Kim Huynh Thi as its first full time sales and events hire manager. As part of the Foyles Events team, she will report to both Andy Quinn, head of Events at Foyles and Richard Shaw, manager of Leafi Café at Foyles. Huynh Thi’s new role will be to organise and... Continue reading at The Bookseller
[ The Bookseller | 2015-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#previously worked
If you're already annoyed with the autoplay video ads in your Facebook timeline, you might want to brace yourself. The social network is opening up that advertising tech to outside apps, or more specifically, to publishers who leverage Menlo Park's... Continue reading at Engadget
[ Engadget | 2015-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook offers
It's a big problem for the magazine industry and it doesn't show signs of slowing down. The post Ad Blocking is Eating Up More than $20 Billion in Global Revenues appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad blocking
#global revenues
#big problem
#magazine industry
#show signs
Tickets for Waterstones Piccadilly’s midnight opening for the launch of Terry Pratchett’s final Discworld novel The Shepherd’s Crown have sold out, only hours after going on sale. Continue reading at The Bookseller
[ The Bookseller | 2015-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#waterstones piccadilly
#midnight opening
#terry pratchett
#final discworld
Local newspaper publisher reports operating profits down 4.3% to £27m in first half to 3 July, but digital audience grows by more than 20%Johnston Press has said it has seen an improvement in trading since issuing a warning to investors that sent its shares tumbling last month, although ad... Continue reading at The Guardian
[ The Guardian | 2015-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#7% year
#profit warning
#ad revenue
The New York Times Co. posted second-quarter profit that topped analysts' estimates after the publisher cut expenses faster than revenue declined.Earnings excluding some items were 13 cents a share, the New York-based company said in a statement. That compares with the 11-cent average of... Continue reading at Advertising Age
[ Advertising Age | 2015-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fell short
A timely inquiry today, something for small publishers to consider. As my colleague Philip Jones wrote here at The FutureBook last week, the ebook market "that once was booming is now maturing. Continue reading at The Bookseller
[ The Bookseller | 2015-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#small publishers
#ebook market
Marketers continue to boost spending in the U.S. Hispanic media market, with 2014 advertising outlays growing by 12.0%, far ahead of the estimated 4.9% growth for overall U.S. major-media ad spending. As usual, internet spending (up 18.3%) and TV (up 14.7%) fueled that growth. Newspapers eked... Continue reading at Advertising Age
[ Advertising Age | 2015-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad spending
#includes data
#demographic change
#procter gamble
Reviews editor Everett Jones recommends Michael Burleigh’s lengthy, speedy account of two decades of imperialist 'little wars' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#modern world
Roger Tagholm deconstructs the brilliance of Amazon's new Kindle advertisements, which promote the ereader as a chic, travel companion and paragon of cool. The post Deconstructing Amazon’s #haveKINDLEwillTRAVEL Ads appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#travel companion
Chad Post of Open Letter Books explains how leveraging social networks for media amplification is now a key to small press marketing success. The post Book Media Amplification is Key to Small Press Success appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#chad post