Why Apartment Therapy added more commerce integrations to its tentpole event franchise Small/Cool 

Apartment Therapy's president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event. Continue reading at 'Digiday'

[ Digiday | 2023-09-22 04:01:00 UTC ]
News tagged with: #sponsorship revenue #publishing summit

Other Publishing stories related to: 'Why Apartment Therapy added more commerce integrations to its tentpole event franchise Small/Cool '

Is Blocking Readers Who Use Ad Blockers The Best Strategy?

There’s a growing trend in online publishing: Namely, media sites blocking users who choose to use ad-blocking software. In the past few days alone, a British publisher and the Forbes business news site have either implemented or are lookin ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blockers #growing trend #online publishing #ad-blocking software #british publisher

Are small independent publishers doing the work for big publishers?

While the giant firms sink huge sums into fleeting fads, the commitment and passion of the smaller imprints leave a larger impression in the long termIndependent publishers pick the books they loved and wished they published in 2015Here’s an observation: it sometimes feels as though smaller... Continue reading at The Guardian

[ The Guardian | 2015-12-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #half-formed thing #eimear mcbride #galley beggar #deborah levy #numerous occasions #bother chasing

Incisive Media becomes second UK publisher to ban ad blocker users

Incisive Media, which has a mix of ad-funded and subscription-based titles, is following in the footsteps of Axel Springer's Bild, London's City AM and the Washington Post in taking a tougher stance on ad blocking. The publisher will ban visitors with ad blockers enabled on some of its sites in... Continue reading at Digiday

[ Digiday | 2015-12-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blocking #user experience #john barnes #time publishers

‘Sticky Videos’ Help Online Publishers Boost Video Ad Viewability

Video advertising is a bright spot for many online publishers, which is why they’re increasingly experimenting with ways to get as much video as possible in front of their audiences.   One recent tactic: using “sticky&rdq ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video advertising #bright spot #online publishers #increasingly experimenting

Powa Does Away With QR Codes to Allow Instant Orders Off Print Ads, Packages

Powa Technologies, which aims to make all ads "shoppable" by letting people scan them with their smartphones to buy products online, is taking another step to make that process easier -- doing away with the need for QR codes so people can scan the print ads whole.Participating brands can upload... Continue reading at Advertising Age

[ Advertising Age | 2015-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #find ways #digital publishers

This Startup Claims to Verify 90% of Digital Ads and Save Brands From Losing Cash

One-year-old tech company Authenticated Digital says it has a system that will authenticate 90 percent of digital ad impressions, and it's pitching the software to agencies and publishers starting today. Its program is designed to determine if a promo ran on the correct Web page—did it appear... Continue reading at AdWeek

[ AdWeek | 2015-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #coming weeks #bring transparency #digital budgets #digital-ad ecosystem #online world #earlier version #story stated

Earnings Down at B&N Education on Small Sales Gain

Second quarter net income fell 9.5% at Barnes & Noble Education on a 0.6% increase in revenue. Comp sales fell 3.0%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bn education #6% increase

How One Publisher Handles Native Ads in Print

Mental Floss incorporates a Toyota-sponsored takeover into its December issue, boosts revenue over a standard issue by almost 40 percent. The post How One Publisher Handles Native Ads in Print appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print appeared #december issue

Time Inc. Partners with GumGum to Overlay Ads on Images

In-image advertising will arrive across the publisher's digital portfolio. The post Time Inc. Partners with GumGum to Overlay Ads on Images appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post time #images appeared #digital portfolio

Trinity Mirror CRO James Wildman on Ad Blocking: 'The Sky Hasn't Fallen'

Trinity Mirror has come a long way digitally in the last year. Its acquisition of Local World last month makes it the biggest U.K. newspaper publisher and it expects to double its digital ad sales, which were £16.6 million ($25 mi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blocking #trinity mirror

Guadalajara - a hugely enriching cultural and commercial event

Richard Mollet on the importance of the Guadalajara International Book Fair to British publishers. Continue reading at The Bookseller

[ The Bookseller | 2015-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #richard mollet #british publishers

Mashable Shop Is a Native Ad That's Also an Online Store

Digital publishers are looking for all kinds of alternatives to the traditional banner ad. They've typically looked at new ways of fusing editorial and advertising -- sponsored articles, branded videos, etc. -- but Mashable has come up with a way to add e-commerce to the mix.On Cyber Monday... Continue reading at Advertising Age

[ Advertising Age | 2015-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online store #digital publishers #branded videos #making money

What Telcos Can Teach the Digital Ad Industry About Convergence

The convergence of digital and linear business models and operations may be the hottest and most important strategic topic in the digital ad business today. Certainly, it is changing how major stakeholders -- publishers and media properties, brands, advertisers and agencies -- view the... Continue reading at Advertising Age

[ Advertising Age | 2015-11-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increase revenue

'Mockingjay -- Part 2' logs $101-million opening, lowest in 'Hunger Games' franchise

Katniss Everdeen may have come out on top of the weekend box office with an estimated $101 million in domestic ticket sales, but the new "The Hunger Games: Mockingjay -- Part 2" fell short of industry expectations and, unlike the "Twilight" and "Harry Potter" young-adult juggernauts, her "Hunger... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-11-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hunger games #fell short #harry potter

Did Someone Say #BlackFriday? Facebook, Instagram Wrap Up Holiday Audiences for Ad Targeting

For any brands still looking to do some holiday shopping, Facebook is making a list of people whose attentions they might want to buy.Starting on Thanksgiving and running through New Year's Day, Facebook and its photo-sharing app Instagram will let brands target ads to people who publish posts... Continue reading at Advertising Age

[ Advertising Age | 2015-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad targeting #holiday shopping #black friday #ad format

Surprise Laura Ingalls Wilder Bestseller Transforms a Small Press

The surprise success of 'Pioneer Girl' has caused South Dakota Historical Society Press to change how it does business, from the number of titles it publishes to how it handles rights. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small press #pioneer girl

SilverDell Bookshop closes but events arm expands

SilverDell Bookshop is to close after 15 years operating as a bookshop and ice cream store in Kirkham, Preston, but its owner Elaine Silverwood is set to continue as a freelance events organiser. Continue reading at The Bookseller

[ The Bookseller | 2015-11-16 00:00:00 UTC ]
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Paris terror attacks were plotted by a small extremist cell in Brussels, investigators suspect

Friday night’s terror attacks in Paris apparently began with a small extremist cell in Brussels, where French authorities believe the attacks were planned and the operation financed, according to two U.S. federal law enforcement officials who have been advised about the ongoing French probe. The... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #terror attacks #friday night #french authorities

Judith Kerr's 'Mog' at heart of Sainsbury's Christmas ad

Sainsbury’s has released its flagship Christmas television advert featuring children’s author Judith Kerr’s Mog character at its heart, in a bid to raise funds for Save the Children’s literacy campaign. Continue reading at The Bookseller

[ The Bookseller | 2015-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #judith kerr #raise funds #literacy campaign

Facebook's Virtual Reality-Style Ads Are Here With Big Brands on Board

If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted the first virtual reality-style video ads for AT&T, Nestle, Mondelez and Samsung, among others. In... Continue reading at AdWeek

[ AdWeek | 2015-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #360-degree videos #small step #oculus rift #company revealed