Why Apartment Therapy added more commerce integrations to its tentpole event franchise Small/Cool 

Apartment Therapy's president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event. Continue reading at 'Digiday'

[ Digiday | 2023-09-22 04:01:00 UTC ]
News tagged with: #sponsorship revenue #publishing summit

Other Publishing stories related to: 'Why Apartment Therapy added more commerce integrations to its tentpole event franchise Small/Cool '

Hearst Magazines is 2010 Group Publisher's Ad-Page Champ

With the explosion of magazine apps, social media and the resurgence of print advertising, magazine brands are showing a prominent face to their loyal and new readers and advertisers. A top 5 chart pulled together by FOLIO: sister publication min looks at the group publisher vanguards that had... Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #ad-page champ #magazine apps #print advertising #magazine brands

Hardback fiction added to UK's shopping basket

Written By: Graeme Neill Publication Date: Tue, 15/03/2011 - 14:47 Adult hardback fiction books have been added to the basket of goods that the government uses to calculate the cost of living in the UK. read more Continue reading at The Bookseller

[ The Bookseller | 2011-03-15 00:00:00 UTC ]
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Atwood, Bennett and Nick Cave to headline WBN Trafalgar Square event

Written By: Charlotte Williams Publication Date: Wed, 23/02/2011 - 09:34 Margaret Atwood, Alan Bennett and John Le Carre will be among the authors headlining the World Book Night launch event in Trafalgar Square on 4th March. Graham Norton will compere the event, with Philip Pullman, Sarah... Continue reading at The Bookseller

[ The Bookseller | 2011-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trafalgar square #4th march #graham norton #philip pullman #sarah waters #mark haddon #derek walcott #hanif kureishi

Forbes Launching Digital Ad Platform

Forbes is launching an ad platform that combines the Forbes Media Network with a new audience segmentation effort called FAST and offers custom units that blend advertising with content according to user preferences. Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad platform

Westfield London to hold Gruffalo event for Red Nose Day

Written By: Laura Richards Publication Date: Tue, 22/02/2011 - 14:00 Macmillan Children’s Books is to hold a Gruffalo fundraising event tomorrow for Red Nose Day. As a supporting partner of this year’s Comic Relief, the popular children’s book character will be hosting the fundraiser in... Continue reading at The Bookseller

[ The Bookseller | 2011-02-22 00:00:00 UTC ]
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What About an Ad Wall?

Viewing ads in exchange for service could help monetize "occasionals" and "fly-bys"--which represent a much larger part of a publisher's audience than hard core users. Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #larger part

BookBuddy Relaunches With Rating, Comments Added

The hype might suggest that many citizens of the iPhone-loving world have adopted ebooks for their literary needs, but Kimico is betting there are still plenty... Continue reading at PC World

[ PC World | 2011-02-10 00:00:00 UTC ]
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ASA drops W H Smith R&J book club ad complaint

Written By: Lisa Campbell A complaint against a W H Smith advert for the Richard and Judy Book Club has not been upheld by the Advertising Standards Authority. The television broadcast, promoting the husband-and wife team’s exclusive deal with W H Smith to run Richard and Judy’s Book Club,... Continue reading at The Bookseller

[ The Bookseller | 2011-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lisa campbell

High Impact Ads on the Rise for MPA Members

While it may not apply to overall advertising budgets, "big" was in for individual ad pages that ran in MPA member magazines in 2010. According to data collected by MagazineRadar, high-impact ads that ran on heavy stock were up 19 percent in 2010 and the actual ad size increased as well: the... Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising budgets #data collected #high-impact ads #average number

Small Bookstores Struggle for Niche in Shifting Times

Morgan Entrekin, holding book, publisher at Grove/Atlantic, met with booksellers at the Winter Institute book fair last week. Continue reading at The New York Times

[ The New York Times | 2011-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #morgan entrekin

How One Small Publisher Cracked the App Store Top 25

Publishers are launching iPhone and iPad apps on a daily basis (unless you're Bonnier, then it seems almost hourly). Many are coming from the usual suspects with deep pockets--Hearst, Conde Nast, Time Inc. etc. Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ipad apps #daily basis #usual suspects #conde nast