Why ad buyers are slow to embrace attention metrics

Premium publishers have been pushing the idea of selling ads based on attention time, saying that the longer people spend on a site, the more value there is for advertisers. But some ad buyers aren’t biting. Too few publishers are selling this way. For some advertisers, the goal isn’t to be in view a long time but just to get a click, and, said Mediacom’s Steve Carbone, “I’ve seen click-through rates for ads that were up for a tenth of a second.” The post Why ad buyers are slow to embrace attention metrics appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-07-10 00:00:00 UTC ]
News tagged with: #premium publishers #ad buyers #goal isn #long time

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‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
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Why Baseball Is Obsessed With the Book 'Thinking, Fast and Slow'

A psychology book by a Nobel Prize-winning author has become a must-read in front offices. It is changing the sport. Continue reading at The New York Times

[ The New York Times | 2021-02-24 12:00:07 UTC ]
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This Ad Centered on Breastfeeding Is Both ‘Unapologetically Raw’ and Joyously Supportive

Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of feeding." Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled "Spill the Milk," the... Continue reading at AdWeek

[ AdWeek | 2021-02-23 00:46:05 UTC ]
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What’s Left Unsaid: How Ismail Kadare Escaped Suppression but Embraced the Style It Taught Him, by Peter Constantine

Essay Photo by Tyler Quiring / Unsplash Ismail Kadare has a remarkable quality of saying a great deal and with much clarity, but in an elusive, oblique, and allegorical way. Peter Constantine situates Kadare’s work in the long history of the... Continue reading at World Literature Today

[ World Literature Today | 2021-02-18 14:09:58 UTC ]
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Context and environment are driving success for video pre-roll ads

Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday

[ Digiday | 2021-02-17 02:00:00 UTC ]
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Armitage and Fiennes among all-star cast for PRH Audio's 2000 AD adaptations

Richard Armitage, Sheila Atim and Joseph Fiennes are starring in five new audiobook adaptations of stories from 2000 AD, including Judge Dredd and Halo Jones. Continue reading at The Bookseller

[ The Bookseller | 2021-02-14 17:22:53 UTC ]
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What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
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What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
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Indie Bookstores Embrace E-Commerce...and It Pays Off

After a year spent pivoting out of necessirty, booksellers now see online sales as a permanent part of their business model. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-05 05:00:00 UTC ]
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'Borderlands' developer Gearbox is merging with publishing giant Embracer

Some of the larger independents in the video game world now have a shared home. Embracer Group (aka THQ Nordic) is merging with Gearbox Software, turning the Borderlands studio into a seventh operating group that will serve as a wholly-owned subsidia... Continue reading at Engadget

[ Engadget | 2021-02-03 15:42:53 UTC ]
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Embracing BookTok

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[ The Bookseller | 2021-01-31 22:48:32 UTC ]
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Embracing Imperfection: On Writing in a Second Language

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[ Literrary Hub | 2021-01-27 09:48:22 UTC ]
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‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind

Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-01-22 05:01:00 UTC ]
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Indies report slowing sales as nervous shoppers play safe

Indie bookshops in Tiers 2 and 3—which, unlike Tier 4 shops, can still open their doors to customers—have reported a change in customer behaviour this week, with reduced footfall since the government's warnings and further restrictions at the weekend.  Continue reading at The Bookseller

[ The Bookseller | 2020-12-23 07:59:52 UTC ]
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The Polish Book Institute’s New Video: ‘To Lure Attention’ to Available Rights

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[ Publishing Perspectives | 2020-12-16 12:20:13 UTC ]
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National TV Ad Sales Shrank 11% This Year, But Are Bouncing Back

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[ AdWeek | 2020-12-07 02:00:00 UTC ]
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Embrace streaming to stay relevant, Tellander tells publishers

Hesitant UK and US publishers need to move into audiobook streaming to stay relevant, and maintain premium pricing in the face of interest from music services such as Spotify, Storytel's c.e.o. Jonas Tellander has warned. Continue reading at The Bookseller

[ The Bookseller | 2020-11-18 09:52:56 UTC ]
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‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform

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[ Digiday | 2020-11-17 05:01:32 UTC ]
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Kamala Harris added to line-up for Little People, Big Dreams series

The Quarto Group's Frances Lincoln Children’s Books imprint has added US vice-president-elect Kamala Harris to its Little People, Big Dreams list for 2021.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-15 14:59:22 UTC ]
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