Why ad buyers are slow to embrace attention metrics

Premium publishers have been pushing the idea of selling ads based on attention time, saying that the longer people spend on a site, the more value there is for advertisers. But some ad buyers aren’t biting. Too few publishers are selling this way. For some advertisers, the goal isn’t to be in view a long time but just to get a click, and, said Mediacom’s Steve Carbone, “I’ve seen click-through rates for ads that were up for a tenth of a second.” The post Why ad buyers are slow to embrace attention metrics appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-07-10 00:00:00 UTC ]
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U.S. Justice Department, 8 states sue Google over digital ad dominance

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[ PC World | 2023-01-24 19:39:28 UTC ]
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[ AdWeek | 2023-01-04 12:00:00 UTC ]
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How brands are driving better outcomes with attention-focused strategies

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[ Digiday | 2022-12-08 16:10:20 UTC ]
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U.S. Booksellers Embrace Books in Spanish

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[ Publishers Weekly | 2022-11-23 05:00:00 UTC ]
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