Premium publishers have been pushing the idea of selling ads based on attention time, saying that the longer people spend on a site, the more value there is for advertisers. But some ad buyers aren’t biting. Too few publishers are selling this way. For some advertisers, the goal isn’t to be in view a long time but just to get a click, and, said Mediacom’s Steve Carbone, “I’ve seen click-through rates for ads that were up for a tenth of a second.” The post Why ad buyers are slow to embrace attention metrics appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-07-10 00:00:00 UTC ]
News tagged with:
#premium publishers
#ad buyers
#goal isn
#long time
ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age
[ Advertising Age | 2022-05-05 20:04:57 UTC ]
More news stories like this | News stories tagged with:
#nielsen
Confession time: I’d never read any John LeCarré until after I’d seen the 2011 film of Tinker Tailor Soldier Spy. It’s a brilliant movie, and one that sent me scuttling to read the Karla trilogy and then watch the two excellent Alec Guinness adaptations. After devouring the first two episodes of... Continue reading at Engadget
[ Engadget | 2022-04-07 16:00:47 UTC ]
More news stories like this | News stories tagged with:
#book series
The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday
[ Digiday | 2022-03-04 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#tv measurement
#nielsen
This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-11 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#big game
#digital media
When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#popular platform
#strategic alliance
#connected tv
#nielsen
Johann Hari's "Stolen Focus" examines how technology robs us of our attention, and how to get it back. Continue reading at The Washington Post
[ The Washington Post | 2022-01-22 12:00:15 UTC ]
More news stories like this |
After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
More news stories like this |
Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 19:17:21 UTC ]
More news stories like this | News stories tagged with:
#paperback publication
#katie fforde
Unit sales of print books fell 13.9% in the week ended Jan. 8, 2022, compared to the first week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-14 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#slow start
Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
More news stories like this | News stories tagged with:
#intended audience
#nielsen
Waterstones buyers have heralded 2021 as a "bumper year" for publishing and are looking forward a "healthy 2022". Continue reading at The Bookseller
[ The Bookseller | 2021-12-23 01:27:33 UTC ]
More news stories like this | News stories tagged with:
#bumper year
Dark Horse Media, an independent comics publishing house and entertainment media company, has been acquired by the Embracer Group, a Swedish videogame development company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-22 05:00:00 UTC ]
More news stories like this |
Nielsen is getting an early jump on Nielsen One, its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. While the metric isn't set to roll out until next December, Nielsen will be debuting the first version of the... Continue reading at AdWeek
[ AdWeek | 2021-12-21 12:30:00 UTC ]
More news stories like this | News stories tagged with:
#cross-platform tool
#enable publishers
#single metric
#digital platforms
#nielsen
Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek
[ AdWeek | 2021-12-16 22:30:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
Black bookshop owners are finding that their efforts are paying off by sharing stories and bringing communities closer together through their local store. Continue reading at The Bookseller
[ The Bookseller | 2021-12-03 08:27:39 UTC ]
More news stories like this | News stories tagged with:
#sharing stories
#bookshop
The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday
[ Digiday | 2021-11-24 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#summer appeared
#nielsen
C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
Publishers and editors discuss their efforts to broaden their lists to reach those in underrepresented communities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-19 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#editors discuss
#underrepresented communities
Open Road Integrated Media’s Ignition program has substantially increased since the start of the pandemic, and profits for its partner publishers are on the rise. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-17 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#ignition program
#partner publishers