What Marriott learned from its faulty Facebook Messenger chatbot

When Marriott made its first foray into Facebook Messenger in March 2016, it was a complete disaster. The hotel brand took its dynamic product ads to people’s Facebook inboxes, initiating automated conversations that asked them if they still wanted to book a room at the Courtyard Marriott Chicago they had checked out last week, for example. Marriott’s customers balked. In the six months since, it has tested several other approaches on the platform, learning that messaging apps must marry utility and fun, constantly be updated and should not be used as marketing microphones. The post What Marriott learned from its faulty Facebook Messenger chatbot appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-10-03 00:00:00 UTC ]
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Crystal Hana Kim and Laura van der Berg on What It Means to ‘Learn to Write’

After reading and loving Crystal Hana Kim’s debut novel, If You Leave Me, it was a great joy to team up with her for a joint paperback celebration. This conversation took place at the lovely Books Are Magic in early September. We talked about what it feels like to be a year out from publication, […] Continue reading at Literrary Hub

[ Literrary Hub | 2019-10-07 08:49:33 UTC ]
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These magical books help kids learn other languages

Many parents want their kids to be bilingual but don’t have the tools to teach them. Enter Habbi Habbi, a platform that makes learning new languages fun. My 3-year-old has been playing in her room by herself for an hour. I’m beginning to worry she is up to no good: Is she “decorating” her walls... Continue reading at Fast Company

[ Fast Company | 2019-10-03 10:00:03 UTC ]
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The FBI’s unusual Facebook ads, and bad news on TV ratings: Thursday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. The FBI’s... Continue reading at Advertising Age

[ Advertising Age | 2019-10-03 10:00:00 UTC ]
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Facebook’s Nada Stirratt on the evolution of storytelling and how it helped raise $2 billion for charity

Nada Stirratt, VP of North America at Facebook, sits down with Ad Age Associate Publisher Heidi Waldusky to discuss what storytelling means for Facebook users and advertisers. Plus, the need for brands to personalize messaging at scale—and how Facebook Stories can help. A custom video... Continue reading at Advertising Age

[ Advertising Age | 2019-10-02 21:00:00 UTC ]
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With the Help of Washington, News Publishers Fight to Recapture Advertising Dollars From Facebook and Google

Rupert Murdoch, the executive chairman of News Corp and co-chairman of Fox Corp., who built his fortune in the newspaper Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #executive chairman #news corp

By hiding likes and video views, Facebook could force publishers to shift strategies

Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the... Continue reading at Advertising Age

[ Advertising Age | 2019-09-27 20:39:27 UTC ]
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Facebook hiding likes and video views could force publishers to shift strategies

Animals Are Messengers In Richard Louv's Latest

Louv’s new book, 'Our Wild Callings,' is about our relationship to the wildlife around us. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-27 04:00:00 UTC ]
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Area man attempts to sell self-published book to 50 bookstores in 50 days, learns lesson along the way.

As reported in The Republic, Columbus, Ohio’s Mason Engel had already tried to get his self-published reboot of Orwell’s dystopian classic, 1984, into the hands of New York literary agents—like, right into their actual hands. After reaching number one in Amazon’s dystopian fiction category,... Continue reading at Literrary Hub

[ Literrary Hub | 2019-09-25 15:11:55 UTC ]
More news stories like this | News stories tagged with: #self-published book

‘It’s found money’: YouTube stars look for ways to expand to Facebook

Digital publisher Jellysmack is working with YouTube stars to use its tools to tailor their videos for Facebook and Snapchat. The post ‘It’s found money’: YouTube stars look for ways to expand to Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-09-24 04:01:07 UTC ]
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Facebook rolls out more ‘playful’ ad formats: Friday Wake-Up Call

[ Advertising Age | 2019-09-20 10:00:00 UTC ]
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How Activision Blizzard Is Using Nielsen to Cut Through Faulty Esports Numbers

As esports experience massive growth and are thrust into the mainstream, statements like "League of Legends had more viewers than [major sporting event]" become more common. Various esports events have been credited with dwarfing The NBA Finals, the Champions League and even the Super Bowl.... Continue reading at AdWeek

[ AdWeek | 2019-09-05 20:28:29 UTC ]
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Facebook is getting very, very good at faking your face

But just how “real” is it? Five years ago, Mark Zuckerberg stated in no uncertain terms that Facebook was going to build the metaverse, a digital world that’s a surrogate for our real one, predicted by science fiction for decades. That’s why he bought Oculus, and invested heavily in VR. But a... Continue reading at Fast Company

[ Fast Company | 2019-09-04 09:00:55 UTC ]
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R.O. Kwon on Writing Religion, and Learning to Be a Teenager From Dawson’s Creek

This week on The Maris Review, R.O. Kwon joins Maris Kreizman to discuss her new book The Incendiaries. On finding a life in the arts: Maris Kreizman: Are the questions you receive from undergrads about craft? I imagine on your book tour you experienced a lot of people who had also given up... Continue reading at Literrary Hub

[ Literrary Hub | 2019-08-29 08:47:40 UTC ]
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Brenda Wineapple on What We Can Learn from the First Impeachment

In this episode of Just the Right Book with Roxanne Coady, Brenda Wineapple joins Roxanne Coady to discuss her latest book The Impeachers: The Trial of Andrew Johnson and the Dream of a New Nation. From the episode: Brenda Wineapple: Andrew Johnson’s impeachment, when you’re talking about a... Continue reading at Literrary Hub

[ Literrary Hub | 2019-08-15 08:48:37 UTC ]
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Study: How Today’s News Publishers Can Use Data, Best Practices, and Test-and-Learn Tactics to Build Better Pay-Meters

The past half-decade has seen a digital subscription renaissance in the news publishing industry. Publishers are increasingly recognizing a market Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-13 17:00:55 UTC ]
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What the Left Can Learn from the Right About Winning Elections

IN 1988, Verso Books published a collection of writings by cultural theorist Stuart Hall titled The Hard Road to Renewal: Thatcherism and the Crisis of the Left. Hall’s work examined the socio-economic conditions and discursive tactics that led to the ascendance of Margaret Thatcher as an... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2019-08-13 17:00:24 UTC ]
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Facebook Joins Initial Lineup at IAB’s NewFronts West

The Interactive Advertising Bureau is putting together the lineup for its second annual Digital Content NewFronts West, the L.A. version of its one-week event held in New York in the spring. So far, the list includes tech giant Facebook, which will make its case for ad dollars for the first time... Continue reading at AdWeek

[ AdWeek | 2019-08-08 15:34:45 UTC ]
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On Learning to Use My Inner Cheerleader to Find Writerly Confidence

I was having coffee with a young writer who was starting out in the TV business and wanted advice. I could tell she was new by her hopefulness, good skin, and full head of hair. She asked me about my writing process. I told her I don’t have a “process.” I more. . .spend most […] Continue reading at Literrary Hub

[ Literrary Hub | 2019-07-30 08:47:17 UTC ]
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