What Marriott learned from its faulty Facebook Messenger chatbot

When Marriott made its first foray into Facebook Messenger in March 2016, it was a complete disaster. The hotel brand took its dynamic product ads to people’s Facebook inboxes, initiating automated conversations that asked them if they still wanted to book a room at the Courtyard Marriott Chicago they had checked out last week, for example. Marriott’s customers balked. In the six months since, it has tested several other approaches on the platform, learning that messaging apps must marry utility and fun, constantly be updated and should not be used as marketing microphones. The post What Marriott learned from its faulty Facebook Messenger chatbot appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-10-03 00:00:00 UTC ]
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Mark Zuckerberg brushes off 'break up' during Facebook safety check

Facebook issued its latest report on enforcing decency standards on the social network Thursday, and CEO Mark Zuckerberg took the opportunity to criticize calls for the company to be broken up by regulators. In its "Community Standards Enforcement Report" posted online, Facebook provided... Continue reading at Advertising Age

[ Advertising Age | 2019-05-23 19:54:32 UTC ]
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Facebook: Another three billion fake profiles culled

Mark Zuckerberg hits back at calls to break up Facebook, as it reveals it removed a record number of hateful posts. Continue reading at BBC News

[ BBC News | 2019-05-23 19:06:33 UTC ]
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Men Outnumber Women by Far in News Photos Posted to Facebook

If you look at images posted to Facebook by news organizations, you are far more likely to see men than women, according to a new study from Pew Research Center. Pew analyzed images posted (publicly) to the social network by 17 national news outlets between April 1 and June 30, 2018, using a... Continue reading at AdWeek

[ AdWeek | 2019-05-23 18:45:42 UTC ]
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Some Facebook content reviewers will focus solely on hate speech

Facebook isn't just interested in cracking down on fake accounts. While discussing the firm's latest Community Standards Enforcement Report, company VP Justin Osofsky revealed during a call that the social network will run a pilot program where some... Continue reading at Engadget

[ Engadget | 2019-05-23 18:11:00 UTC ]
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Men Appear Twice as Often as Women in News Photos on Facebook

A new study of the images accompanying news stories posted publicly on Facebook by prominent American news media outlets finds Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-05-23 17:30:15 UTC ]
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Facebook removes 3 billion fake accounts in 6 months

Facebook removed more than three billion fake accounts from October to March, twice as many as the previous six months, the social networking company said Thursday. Continue reading at CBC

[ CBC | 2019-05-23 16:32:45 UTC ]
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Facebook catches 3 billion fake accounts, but the ones it misses are the real problem

The company, which reports 2.39 billion monthly active users, says it zapped 3 BILLION fake accounts in two quarters alone, and that it caught only “most of them.” Facebook held a press call today to report to the world that it has removed 3 billion fake accounts during the last quarter of 2018... Continue reading at Fast Company

[ Fast Company | 2019-05-23 15:50:14 UTC ]
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Change UK pays for Facebook ad blitz amid dismal EU poll ratings

Party is comfortably biggest spender on online election ads, as other parties hold backChange UK has run a last-minute Facebook advertising campaign to try to shore up its support amid dismal poll ratings for the European elections, but most other parties have mostly avoided large spending on... Continue reading at The Guardian

[ The Guardian | 2019-05-23 05:00:40 UTC ]
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Why some experts say it's time for Twitter and Facebook to ban anti-vaccination posts

As measles cases continue to rise in Canada and the U.S., experts are calling on social media platforms to ban anti-vaccination posts, saying the risks to public health created by misinformation outweigh the right to free speech. Continue reading at CBC

[ CBC | 2019-05-22 08:00:00 UTC ]
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Far-Right Propaganda Floods Facebook Ahead of EU Elections

Fake accounts spread white-nationalist messages and amassed larger followings than actual far-right parties before being taken down, according to a new report. Continue reading at Wired

[ Wired | 2019-05-22 05:00:00 UTC ]
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Far-right Facebook groups 'spreading hate to millions in Europe'

Avaaz uncovers 500 accounts using fake news to spread white supremacy messageA web of far-right Facebook accounts spreading fake news and hate speech to millions of people across Europe has been uncovered by the campaign group Avaaz.Facebook, which is struggling to clean up the platform and... Continue reading at The Guardian

[ The Guardian | 2019-05-22 04:00:20 UTC ]
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Alarming Lessons From Facebook’s Push to Stop Fake News in India

The world’s largest election has become something of a test case in how technology giants handle fake news after years Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-05-21 19:00:27 UTC ]
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Facebook and Google Pressured EU Experts to Soften Fake News Regulations, Say Insiders

Google and Facebook pressured and “arm-wrestled” a group of experts to soften European guidelines on online disinformation and fake news, Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-05-21 15:02:38 UTC ]
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If anyone can give us a real Facebook alternative, it’s Apple

You’d like to leave Facebook, but there’s nowhere to go. A new social network from a company with a proven reputation for privacy isn’t such a crazy idea. Facebook is so big, and its reach so wide, that few rival networks even get out of the starting gates, much less gain the critical mass of... Continue reading at Fast Company

[ Fast Company | 2019-05-21 09:00:08 UTC ]
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Instagram: Facebook probes breach of millions of influencer accounts

An Indian company had stored the data of 49 million Instagram users in an unguarded online database. Continue reading at BBC News

[ BBC News | 2019-05-21 07:38:44 UTC ]
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Some Facebook users can’t turn off face recognition, study suggests (updated)

Consumer Reports filed a complaint with the Federal Trade Commission after finding that 8 out of 31 test accounts lacked the ability to turn off facial recognition. Updated 5/20 7:30 p.m. PST with Facebook comment.Read Full Story Continue reading at Fast Company

[ Fast Company | 2019-05-20 18:15:48 UTC ]
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Facebook Research is developing touchy-feely curious robots

As a social media platform with global reach, Facebook leans extensively on its artificial intelligence and machine-learning systems to keep the site online and harmful content off it (at least, some of the time). Following its announcement at the st... Continue reading at Engadget

[ Engadget | 2019-05-20 10:30:00 UTC ]
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Inside Facebook's New Robotics Lab, Where AI and Machines Friend One Another

The social network has a plan to merge the worlds of artificial intelligence and real-world machines, so that both may grow more powerful. Continue reading at Wired

[ Wired | 2019-05-20 10:30:00 UTC ]
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