What Marriott learned from its faulty Facebook Messenger chatbot

When Marriott made its first foray into Facebook Messenger in March 2016, it was a complete disaster. The hotel brand took its dynamic product ads to people’s Facebook inboxes, initiating automated conversations that asked them if they still wanted to book a room at the Courtyard Marriott Chicago they had checked out last week, for example. Marriott’s customers balked. In the six months since, it has tested several other approaches on the platform, learning that messaging apps must marry utility and fun, constantly be updated and should not be used as marketing microphones. The post What Marriott learned from its faulty Facebook Messenger chatbot appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-10-03 00:00:00 UTC ]
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Facebook's pivot to privacy will make data more powerful than ever

The platform is increasing its focus on Groups, where algorithms will have even more influence on the content users see. Continue reading at Media Week

[ Media Week | 2019-05-29 13:15:44 UTC ]
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Facebook's Mark Zuckerberg and Sheryl Sandberg summonsed after no-show

Zuckerberg and Sandberg will be required to come before Canada's Parliament should they venture to into the country. Continue reading at Stuff

[ Stuff | 2019-05-29 06:41:19 UTC ]
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Digiday Research: Facebook still delivers the greatest reach for publisher content

Forty-five percent of 124 publishers surveyed by Digiday said that Facebook provides the greatest reach for unpaid posted content. While few publishers see strong reach from content posted to their pages, engaging content being shared organically by users is driving significant amounts of... Continue reading at Digiday

[ Digiday | 2019-05-29 04:01:04 UTC ]
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Facebook’s Dystopian Definition of ‘Fake’

For the social-media platform, a doctored video of Nancy Pelosi is content, not a phony. Continue reading at The Atlantic

[ The Atlantic | 2019-05-28 17:27:07 UTC ]
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'Call their bluff': Shut down social media platforms, ex-Facebook adviser urges

A former Facebook adviser is urging governments around the world to shut down social media platforms until they can be reformed. Continue reading at CBC

[ CBC | 2019-05-28 14:17:44 UTC ]
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People Are Spending More Time on Instagram, at the Expense of Facebook and Snapchat

Adults in the U.S. will spend the same number of average minutes per day on Facebook and Snapchat this year as they did in 2018, but they will devote more time to Instagram, according to the latest figures from eMarketer. The consultancy found that U.S. adult Facebook users are spending an... Continue reading at AdWeek

[ AdWeek | 2019-05-28 10:00:50 UTC ]
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More than half of Ireland's GDPR probes are related to Facebook

Ireland's data watchdog has launched 19 investigations since GDPR came into force. Continue reading at Media Week

[ Media Week | 2019-05-28 08:26:30 UTC ]
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Germany’s biggest publisher sales houses unite to fight Google, Facebook and Amazon

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[ Digiday | 2019-05-28 04:01:59 UTC ]
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Facebook says it will blow whistle on attempts to interfere in election

Facebook will take down accounts that try to interfere with the upcoming federal election and make it public regardless of whether the government decides to advise Canadians of an attempt to interfere, says Facebook's head of public policy for... Continue reading at CBC

[ CBC | 2019-05-27 20:13:21 UTC ]
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The Guardian view on Facebook: power without responsibility | Editorial

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[ The Guardian | 2019-05-27 17:25:07 UTC ]
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London, Ont., court to decide if police can access Facebook messages

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[ CBC | 2019-05-27 08:00:00 UTC ]
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Facebook's Zuckerberg, Sandberg won't appear before committee, could be found in contempt of Parliament

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[ CBC | 2019-05-27 08:00:00 UTC ]
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Facebook ‘gives global platform to illegal dogfighting’

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[ The Guardian | 2019-05-26 07:00:06 UTC ]
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The NHL is bringing its Facebook Live show ‘Stanley Cup Live’ to Twitter

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[ Digiday | 2019-05-24 04:00:38 UTC ]
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Is Facebook undermining democracy in Africa?

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[ BBC News | 2019-05-23 23:20:39 UTC ]
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Government Requests for Facebook User Data Rose 7% in the Second Half of 2018

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[ AdWeek | 2019-05-23 23:00:44 UTC ]
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Facebook says it is more aggressively enforcing content rules

Facebook also said its automated detection software that eliminates illicit content is improving: It now automatically detects and removes more than half of the hate speech on its platform. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-05-23 21:53:49 UTC ]
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Facebook shuts down billions of fake accounts

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[ Stuff | 2019-05-23 21:23:34 UTC ]
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The Amount of Fake Accounts Removed From Facebook This Year Nearly Equals Its Number of Total Active Users

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[ AdWeek | 2019-05-23 20:09:09 UTC ]
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