What Marriott learned from its faulty Facebook Messenger chatbot

When Marriott made its first foray into Facebook Messenger in March 2016, it was a complete disaster. The hotel brand took its dynamic product ads to people’s Facebook inboxes, initiating automated conversations that asked them if they still wanted to book a room at the Courtyard Marriott Chicago they had checked out last week, for example. Marriott’s customers balked. In the six months since, it has tested several other approaches on the platform, learning that messaging apps must marry utility and fun, constantly be updated and should not be used as marketing microphones. The post What Marriott learned from its faulty Facebook Messenger chatbot appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-10-03 00:00:00 UTC ]
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The Groups Bringing Forum Culture to Facebook

Mark Zuckerberg’s vision for communities on his platform is very different from how users are gathering there organically. Continue reading at The Atlantic

[ The Atlantic | 2019-05-17 15:55:10 UTC ]
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Facebook’s A.I. Whiz Now Faces the Task of Cleaning It Up. Sometimes That Brings Him to Tears.

Facebook has heralded artificial intelligence as a solution to its toxic content problems. Mike Schroepfer, its chief technology officer, says it won’t solve everything. Continue reading at The New York Times

[ The New York Times | 2019-05-17 13:03:59 UTC ]
More news stories like this | News stories tagged with: #mike schroepfer

Facebook’s A.I. Whiz Now Faces the Task of Cleaning It Up. Sometimes That Brings Him to Tears.

Facebook has heralded artificial intelligence as a solution to its toxic content problems. Mike Schroepfer, its chief technology officer, says it won’t solve everything. Continue reading at The New York Times

[ The New York Times | 2019-05-17 13:03:59 UTC ]
More news stories like this | News stories tagged with: #mike schroepfer

Facebook bans Israeli company, saying it worked to disrupt elections

Facebook Inc. said Thursday it banned an Israeli company that ran an influence campaign aimed at disrupting elections in various countries and has canceled dozens of accounts engaged in spreading disinformation. Nathaniel Gleicher, Facebook’s head of cybersecurity policy, told reporters that... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-16 22:40:00 UTC ]
More news stories like this | News stories tagged with: #disrupt elections #israeli company #disrupting elections #canceled dozens #accounts engaged #spreading disinformation #nathaniel gleicher #cybersecurity policy #told reporters

Facebook bans Israeli company, saying it worked to disrupt elections

Facebook Inc. said Thursday it banned an Israeli company that ran an influence campaign aimed at disrupting elections in various countries and has canceled dozens of accounts engaged in spreading disinformation. Nathaniel Gleicher, Facebook’s head of cybersecurity policy, told reporters that... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-16 22:40:00 UTC ]
More news stories like this | News stories tagged with: #disrupt elections #israeli company #disrupting elections #canceled dozens #accounts engaged #spreading disinformation #nathaniel gleicher #cybersecurity policy #told reporters

Facebook bans Israeli company it says aims to disrupt elections

Facebook says it has banned an Israeli company that ran an influence campaign aimed at disrupting elections in various countries and has cancelled dozens of accounts engaged in spreading disinformation. Continue reading at CBC

[ CBC | 2019-05-16 19:23:51 UTC ]
More news stories like this | News stories tagged with: #disrupt elections #israeli company #disrupting elections #accounts engaged #spreading disinformation

MSN Messenger 2019 Edition is the messaging app you didn't know you needed

These days, if you want to chat with friends and family you probably do so through one of the many mobile messaging choices -- such as WhatsApp, Facebook Messenger, or Snapchat. Before mobile communications really took off, Microsoft’s cross-platform MSN Messenger (later rebranded Windows Live... Continue reading at Betanews

[ Betanews | 2019-05-16 19:05:22 UTC ]
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Facebook buys land in New Mexico but doesn’t say what it’s for

Facebook has more than doubled its New Mexico footprint with the purchase of more than 400 acres near its new data center. The Albuquerque Journal reports the social media giant confirmed this week that it purchased the land in March, adding to the 300 acres in Los Lunas, N.M., it already... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-16 13:00:00 UTC ]
More news stories like this | News stories tagged with: #mexico footprint #data center #los lunas

Facebook buys land in New Mexico but doesn’t say what it’s for

Facebook has more than doubled its New Mexico footprint with the purchase of more than 400 acres near its new data center. The Albuquerque Journal reports the social media giant confirmed this week that it purchased the land in March, adding to the 300 acres in Los Lunas, N.M., it already... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-16 13:00:00 UTC ]
More news stories like this | News stories tagged with: #mexico footprint #data center #los lunas

Pitch deck: How Facebook is courting new agency partners

Facebook's new preferred and premium tiers offer agencies additional benefits such as one-to-one technical support, creative consultation and training. The post Pitch deck: How Facebook is courting new agency partners appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-16 04:01:00 UTC ]
More news stories like this | News stories tagged with: #agency partners #technical support

Four out of five people expect Facebook to have another data privacy issue this year

People are becoming more aware of the need to protect their data online, not just because of the rate of cybercriminal activity, but also because large organizations are frequently being careless with the data they hold. A new survey of 1,000 people from OpenVPN reveals that four out of five... Continue reading at Betanews

[ Betanews | 2019-05-15 14:28:45 UTC ]
More news stories like this | News stories tagged with: #large organizations #recent scandals

Google unveils new digital ad formats, and Facebook issues a warning

Google is giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service. Meanwhile, Facebook Inc. is close to rolling out a long-awaited privacy feature, but it issued a warning to advertisers... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
More news stories like this | News stories tagged with: #google unveils #facebook issues #giving advertisers #promotional formats #online search

Google unveils new digital ad formats, and Facebook issues a warning

Google is giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service. Meanwhile, Facebook Inc. is close to rolling out a long-awaited privacy feature, but it issued a warning to advertisers... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
More news stories like this | News stories tagged with: #google unveils #facebook issues #giving advertisers #promotional formats #online search

BookExpo's Librarians' Lounge 2019: Learn More about Book Vine

On Friday, May 31, from 11:00 a.m. to noon, author service provider Book Vine Press will be in the Librarians' Lounge (Booth 557) to answer questions about its services, along with two of its authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-14 04:00:00 UTC ]
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BookExpo's Librarians' Lounge 2019: Learn More about Move Books’ Efforts to Get Boys Reading

On Thursday, May 30, from 9:00-9:30 a.m. join Move Books in the Librarians' Lounge (booth 557) to learn about the books that will hook boys on reading. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-14 04:00:00 UTC ]
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BookExpo's Librarians' Lounge 2019: Learn More About 'Pop Up Libraries,' Baker & Taylor’s Community Engagement Program

Baker & Taylor representatives will be on hand in the lounge throughout the show to answer questions about the innovative new program that can help your library can reach more deeply into the community. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-14 04:00:00 UTC ]
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Facebook says it needs more regulation, not a breakup

Facebook wasn't content offering a brief statement rejecting co-founder Chris Hughes' call to break up the social network. Global Affairs and Communications VP Nick Clegg has published an opinion piece in the New York Times criticizing Hughes' argum... Continue reading at Engadget

[ Engadget | 2019-05-12 00:00:00 UTC ]
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Breaking Up Facebook Isn’t Enough

The Facebook co-founder Chris Hughes calls the company’s influence staggering and dangerous. But his solutions are incomplete and unsatisfying. Continue reading at The Atlantic

[ The Atlantic | 2019-05-09 20:14:19 UTC ]
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How I Tried to Defy the Facebook Algorithm

The social network is predictable and dreary. My quest to make it random and fun. Continue reading at The Atlantic

[ The Atlantic | 2019-05-09 17:00:00 UTC ]
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As Comic Book Industry Grows, Smaller Publishers Learn to Adapt

Midtown Comics in New York. Movie and TV adaptations have fueled growth in the comic book industry: Sales in 2018 rose $80 million from the previous year. Continue reading at The New York Times

[ The New York Times | 2019-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #midtown comics #previous year