What Marriott learned from its faulty Facebook Messenger chatbot

When Marriott made its first foray into Facebook Messenger in March 2016, it was a complete disaster. The hotel brand took its dynamic product ads to people’s Facebook inboxes, initiating automated conversations that asked them if they still wanted to book a room at the Courtyard Marriott Chicago they had checked out last week, for example. Marriott’s customers balked. In the six months since, it has tested several other approaches on the platform, learning that messaging apps must marry utility and fun, constantly be updated and should not be used as marketing microphones. The post What Marriott learned from its faulty Facebook Messenger chatbot appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-10-03 00:00:00 UTC ]
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Bring Back the Golden Age of Broadcast Regulation. Especially for YouTube and Facebook.

They should be seen as communications infrastructure, and be made to serve the public interest. Continue reading at Slate

[ Slate | 2019-06-07 01:34:58 UTC ]
More news stories like this | News stories tagged with: #bring back #golden age #public interest

Facebook has known since 2018 it was being used to incite hate

Facebook knew as early as 2018 that its platform was being used to incite division and violence, a company official told MPs in Ottawa on Thursday. Continue reading at CBC

[ CBC | 2019-06-06 12:45:00 UTC ]
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Facebook shareholder revolt gets bloody: Powerless investors vote overwhelmingly to oust Mark Zuckerberg as chairman

Independent Facebook investors voted overwhelmingly to fire Mark Zuckerberg as chairman and scrap the firm’s share structure. Continue reading at Stuff

[ Stuff | 2019-06-04 21:05:33 UTC ]
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Facebook and Twitter are growing into the mainstream

The row over a fake Nancy Pelosi video shows platforms are no longer disruptors, but incumbents, gatekeepers and publishersIn the first three months of 2019, Facebook removed about 2bn fake accounts from its servers. This is roughly equivalent to all the legitimate accounts the company has on... Continue reading at The Guardian

[ The Guardian | 2019-06-02 13:00:38 UTC ]
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D.C. case against Facebook over Cambridge Analytica will proceed

Early Friday, a judge sided with Facebook shareholders who demanded the company hand over emails and records related to its handling of the Cambridge Analytica scandal. Later in the day, the company was denied again in court, as Reuters reports that... Continue reading at Engadget

[ Engadget | 2019-06-01 07:32:00 UTC ]
More news stories like this | News stories tagged with: #facebook shareholders #cambridge analytica #early friday #judge sided #records related #reuters reports

6 lessons I learned by doing a paid newsletter for a year

A bit of advice before getting into online publishing’s next big thing. Last year, after nearly a decade of freelance tech journalism, I took a leap of faith and launched a paid subscription newsletter.Read Full Story Continue reading at Fast Company

[ Fast Company | 2019-06-01 06:00:38 UTC ]
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Facebook's anti-revenge porn technology doesn't - and won't - notify victims

Social platform's latest tech can detect non-consensual intimate images before they're reported, but victims won't be alerted. Continue reading at Stuff

[ Stuff | 2019-05-31 23:30:00 UTC ]
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Irish Supreme Court Rejects Facebook Bid to Block ECJ Data Case

The European Court of Justice (ECJ) will hear a landmark privacy case regarding the transfer of EU citizens’ data to Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-05-31 19:45:54 UTC ]
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Are Facebook Stories Ads Beginning to Catch On With Brands?

Facebook introduced ads for Stories last September and, while the social network and some of its advertisers are bullish on the option, the jury remains out among the ad community in general. Over 500 million people are using Stories on Facebook, Messenger, Instagram and WhatsApp (where the... Continue reading at AdWeek

[ AdWeek | 2019-05-31 19:45:16 UTC ]
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Judge demands Facebook hand over data privacy records

Facebook will have to hand over emails and records related to how it handled the Cambridge Analytica scandal. In September, shareholders sued the company in order to obtain information pertaining to the leak. Today, a US judge sided with shareholders... Continue reading at Engadget

[ Engadget | 2019-05-31 19:12:00 UTC ]
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Broadcast autopsy: 6 things we learned from digging in the guts of the 2018-19 TV season

The 2018-19 broadcast TV season (which officially wrapped up last Wednesday) died of natural causes, succumbing to the thousand natural shocks the primetime schedule is heir to after having served out its assigned 35-week lifespan. The brain has been weighed, the heart dissected, the guts... Continue reading at Advertising Age

[ Advertising Age | 2019-05-31 16:36:08 UTC ]
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Facebook is financing a massive solar farm in Texas

Facebook is investing heavily in a massive solar farm in Texas as it rumbles towards its goal of running entirely on renewable energy by the end of next year. Renewables company Longroad Energy has started building the Prospero Solar project in Andre... Continue reading at Engadget

[ Engadget | 2019-05-31 15:47:00 UTC ]
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If you want to change Facebook, you have to change Zuckerberg

An investor asked Mark Zuckerberg if he would give up some of his power for the good of the company. She didn’t get an answer, but she asked the right question. At Facebook’s annual shareholder meeting, a shareholder stepped up to the microphone and asked Mark Zuckerberg if he’d be willing to... Continue reading at Fast Company

[ Fast Company | 2019-05-31 09:15:54 UTC ]
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Facebook's Mark Zuckerberg 'survives' leadership vote

Some shareholders wanted Facebook's chairman and chief executive to step down from one of his roles. Continue reading at BBC News

[ BBC News | 2019-05-31 08:58:17 UTC ]
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Northland Kiwi voice artist for Netflix, Facebook wins big at London awards

The British accent you hear on Netflix or Facebook could well be voiced by an award-winning Kiwi from Northland. Continue reading at Stuff

[ Stuff | 2019-05-31 01:14:56 UTC ]
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Nancy Pelosi condemns Facebook as 'willing enablers of Russian interference'

House speaker says ‘I can take it’ after site keeps doctored video up, but criticizes their role in spread of false informationHouse speaker Nancy Pelosi has strongly criticised Facebook for failing to tackle misinformation after the social media network refused to take down a video that had... Continue reading at The Guardian

[ The Guardian | 2019-05-30 12:31:29 UTC ]
More news stories like this | News stories tagged with: #doctored video #russian interference #house speaker

‘Linear cannot exist by itself’: OpenAP wants to help TV ad sellers contend with Google, Facebook

At the center of the TV industry’s audience targeting efforts is OpenAP, which will roll out a marketplace for advertisers to buy targeted TV and digital video ads. The post ‘Linear cannot exist by itself’: OpenAP wants to help TV ad sellers contend with Google, Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-30 04:01:33 UTC ]
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Facebook's Mark Zuckerberg to face leadership vote

Some shareholders want Facebook's chairman and chief executive to step down from one of his roles. Continue reading at BBC News

[ BBC News | 2019-05-29 23:23:57 UTC ]
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Nancy Pelosi Criticizes Facebook for Handling of Altered Videos

Ms. Pelosi said the company’s decision to leave up manipulated videos of her demonstrated how the social network contributed to Russian manipulation of the 2016 election. Continue reading at The New York Times

[ The New York Times | 2019-05-29 22:22:21 UTC ]
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