What Marriott learned from its faulty Facebook Messenger chatbot

When Marriott made its first foray into Facebook Messenger in March 2016, it was a complete disaster. The hotel brand took its dynamic product ads to people’s Facebook inboxes, initiating automated conversations that asked them if they still wanted to book a room at the Courtyard Marriott Chicago they had checked out last week, for example. Marriott’s customers balked. In the six months since, it has tested several other approaches on the platform, learning that messaging apps must marry utility and fun, constantly be updated and should not be used as marketing microphones. The post What Marriott learned from its faulty Facebook Messenger chatbot appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-10-03 00:00:00 UTC ]
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Is the Facebook Ad Boycott an Opportunity for Publishers?

In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
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Lockdown learning helps education market rise as study guides’ sales surge

Though Nielsen has been unable to provide volume sales throughout the lockdown, the presence of multiple study guides in the bestseller lists points to a relative purple patch for the education sector. Continue reading at The Bookseller

[ The Bookseller | 2020-06-19 11:00:02 UTC ]
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Lockdown learning helps education market rise as study guides’ sales surge

Though Nielsen has been unable to provide volume sales throughout the lockdown, the presence of multiple study guides in the bestseller lists points to a relative purple patch for the education sector. Continue reading at The Bookseller

[ The Bookseller | 2020-06-18 19:58:31 UTC ]
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Learning by Example: New Spiritual Memoirs and Biographies

The life stories of others offer spiritual lessons and a better understanding of ourselves, religion publishers say. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-12 04:00:00 UTC ]
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Trump, Facebook, and the weaponization of free speech

Yesterday—as protests sparked by the killing of George Floyd, a Black man in Minneapolis, continued across the US—things that President Trump said caused trouble again, and drove the news again. First, Trump laid into governors on a conference call that quickly leaked to the press; he called... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-06-02 12:08:10 UTC ]
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Beecroft appointed Collins Learning m.d.

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[ The Bookseller | 2020-06-01 04:28:42 UTC ]
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Experts weigh in on Facebook’s new Oversight Board

Almost two years after it first started talking about the idea, Facebook finally announced the members of its Oversight Board, the “Supreme Court” that will—theoretically, at least—have the ability to overrule Facebook and its chief executive Mark Zuckerberg  about whether certain types of... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-05-14 11:45:42 UTC ]
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Five things we learned about Michelle Obama from her Netflix documentary ‘Becoming’

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Instagram’s story: Fast growth, a $1 billion sale and Facebook’s broken pledge

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[ The Washington Post | 2020-04-30 15:32:33 UTC ]
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IPA and Dubai Cares Announce Aid for African Remote Learning Efforts

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[ Publishing Perspectives | 2020-04-30 14:40:20 UTC ]
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Portal From Facebook Salutes Moms With Mother’s Day Campaign

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[ AdWeek | 2020-04-27 19:15:41 UTC ]
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[ Publishers Weekly | 2020-04-10 04:00:00 UTC ]
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What Google and Facebook need to do to fight disinformation

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[ Columbia Journalism Review | 2020-04-09 11:45:11 UTC ]
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OUP makes education and home learning resources free

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[ The Bookseller | 2020-04-08 06:50:42 UTC ]
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[ The Bookseller | 2020-03-22 20:13:11 UTC ]
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[ The Bookseller | 2020-03-19 01:46:19 UTC ]
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[ Publishers Weekly | 2020-03-13 04:00:00 UTC ]
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Facebook's Ads Libraries isn't enough to keep NZ election clean

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[ Folio Magazine | 2020-01-09 00:40:34 UTC ]
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