What Marriott learned from its faulty Facebook Messenger chatbot

When Marriott made its first foray into Facebook Messenger in March 2016, it was a complete disaster. The hotel brand took its dynamic product ads to people’s Facebook inboxes, initiating automated conversations that asked them if they still wanted to book a room at the Courtyard Marriott Chicago they had checked out last week, for example. Marriott’s customers balked. In the six months since, it has tested several other approaches on the platform, learning that messaging apps must marry utility and fun, constantly be updated and should not be used as marketing microphones. The post What Marriott learned from its faulty Facebook Messenger chatbot appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-10-03 00:00:00 UTC ]
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QAnon founder may have been identified thanks to machine learning

With help from machine learning software, computer scientists may have unmasked the identity of Q, the founder of the QAnon movement. In a sprawling report published on Saturday, The New York Times shared the findings of two independent teams of forensic linguists who claim they’ve identified... Continue reading at Engadget

[ Engadget | 2022-02-19 20:56:18 UTC ]
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10 years after Whitney Houston’s death, what have we learned about her — and ourselves?

Two new books — ‘Didn’t We Almost Have It All,’ by Gerrick Kennedy and ‘Young Whitney,’ by Bette Marshall — explore the making and unmaking of the ’80s pop sensation Continue reading at The Washington Post

[ The Washington Post | 2022-02-11 11:00:35 UTC ]
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Cengage buys cybersecurity e-learning firm Infosec for £146m

Education technology firm Cengage Group has agreed to acquire cybersecurity education provider Infosec for $190.8m (£146m). Continue reading at The Bookseller

[ The Bookseller | 2022-02-01 14:29:54 UTC ]
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What can we learn from Iceland? A lot, says a new book about that country’s women.

"Secrets of the Sprakkar," by Iceland’s first lady, Eliza Reid, highlights the accomplishments of women in a society that places high value on gender equality. Continue reading at The Washington Post

[ The Washington Post | 2022-01-29 13:00:36 UTC ]
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The Book Biz Learns to Embrace Our Diverse Reality

Publishers and editors discuss their efforts to broaden their lists to reach those in underrepresented communities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-19 05:00:00 UTC ]
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My Workplace Joined the Fine-Free Library Movement (And Here’s What I Learned)

The realities -- the good, the challenging, and the great -- of going fine-free in libraries from a public librarian. Continue reading at Book Riot

[ Book Riot | 2021-11-15 11:30:00 UTC ]
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Nikole Hannah-Jones became a political target. What she's learned from the 'hurtful' attacks

Nikole Hannah-Jones talks about power, privilege and 'The 1619 Project' in advance of her L.A. Times Book Club visit. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-11-14 14:00:54 UTC ]
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Kyle Lucia Wu on What Novelists Can Learn From Poets

The following first appeared in Lit Hub’s Craft of Writing newsletter—sign up here. * While writing my first novel, I was hungry for advice, like many young writers, and soaked up tenets like write every day or wake up before work to go to your desk or hit 1000 words every session. But these... Continue reading at Literrary Hub

[ Literrary Hub | 2021-11-12 09:55:05 UTC ]
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France hails victory as Facebook agrees to pay newspapers for content

Social media firm announces deal after long-running battle with national and regional newspapers France has hailed a victory in its long-running quest for fairer action from tech companies after Facebook reached an agreement with a group of national and regional newspapers to pay for content... Continue reading at The Guardian

[ The Guardian | 2021-10-21 14:21:02 UTC ]
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DK partners with Kahoot! to improve digital learning

DK is partnering with educational gaming platform Kahoot! to improve digital learning. Continue reading at The Bookseller

[ The Bookseller | 2021-10-13 07:05:48 UTC ]
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Nevermind, Osman: Dave Grohl learns to fly at the top of the chart

Dave Grohl's The Storyteller (Simon & Schuster) has rocked straight into the UK Official Top 50 number one spot in its first week on sale, selling 50,367 copies through Nielsen BookScan's Total Consumer Market. Continue reading at The Bookseller

[ The Bookseller | 2021-10-12 01:06:45 UTC ]
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The Morning After: Facebook's October 4th outage, explained

We’ll get into why Facebook saw its entire business fall off a cliff on Monday, but first: e-readers.It’s a device category we don’t see much development in — probably because it’s very much a device for reading text and not much else. Amazon’s Kindle, thanks to its powerful online e-book store,... Continue reading at Engadget

[ Engadget | 2021-10-06 11:15:08 UTC ]
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“Food is healing.” Learn how to make one of Maya Angelou’s beloved family recipes.

It’s officially October, which marks the start of National Cookbook Month. If you’re searching for some new sweet or savory treats to make, why not look to Maya Angelou? In addition to being a wizard with her literary pen game, Angelou was also a published cookbook author. In a 2011 article... Continue reading at Literrary Hub

[ Literrary Hub | 2021-10-01 15:37:41 UTC ]
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High court rules Australian media companies can be liable for defamatory comments posted on Facebook pages

Decision rejecting appeal in Voller defamation case means companies will be likely to ban comments on more social media postsGet our free news app; get our morning email briefingSome of Australia’s biggest media companies have lost a bid in the high court to escape liability for defamatory... Continue reading at The Guardian

[ The Guardian | 2021-09-08 03:33:03 UTC ]
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Lessons to Learn From the Kate Clanchy Memoir Fiasco

Why did author Kate Clanchy get an opportunity to rewrite a memoir others called out as racist and ableist? Continue reading at Book Riot

[ Book Riot | 2021-09-03 10:34:00 UTC ]
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Macmillan Learning Launches Employee-Created Program to Recruit Diverse Talent

A new paid externship program aims to entice students from underrepresented groups to consider a career in educational publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-26 04:00:00 UTC ]
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Facebook, Fox, and what ‘killing people’ means in a pandemic

Last Thursday, with confirmed cases of COVID-19 again rising across the US, Dr. Vivek Murthy, the surgeon general, issued his first advisory since the Biden administration took office: health mis- and disinformation, he said, has prolonged the pandemic, not least by exposing Americans to... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-07-21 12:37:08 UTC ]
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Facebook’s strategy: Avert disaster, apologize and keep growing

Privacy abuses and misinformation were secondary concerns, two tech reporters write. Continue reading at The Washington Post

[ The Washington Post | 2021-07-09 05:04:42 UTC ]
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Blended learnings

The advance of digital textbooks through lockdowns has meant a re-evaluation of the sector is long overdue, and it will require collaboration Continue reading at The Bookseller

[ The Bookseller | 2021-05-29 00:11:24 UTC ]
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