When Marriott made its first foray into Facebook Messenger in March 2016, it was a complete disaster. The hotel brand took its dynamic product ads to people’s Facebook inboxes, initiating automated conversations that asked them if they still wanted to book a room at the Courtyard Marriott Chicago they had checked out last week, for example. Marriott’s customers balked. In the six months since, it has tested several other approaches on the platform, learning that messaging apps must marry utility and fun, constantly be updated and should not be used as marketing microphones. The post What Marriott learned from its faulty Facebook Messenger chatbot appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-10-03 00:00:00 UTC ]
News tagged with:
#facebook messenger
#messaging apps
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.Cannes, contingent Cannes Lions announced its 2021 jury presidents—57% of... Continue reading at Advertising Age
[ Advertising Age | 2021-01-22 11:00:00 UTC ]
More news stories like this | News stories tagged with:
#business models
#staying safe
#industry news
#cmo strategy
#newsletters galore
#subscribers make
#corporate subscriptions
#@adage
#—including access
#nielsen
The head of Facebook in Australia has urged the government to make changes to laws designed to force digital platforms to pay media companies for content. Continue reading at Stuff
[ Stuff | 2021-01-20 18:52:54 UTC ]
More news stories like this | News stories tagged with:
#digital media
Kimberly Drew and Jenna Wortham, co-authors of visual anthology Black Futures, will become the first-ever guest curators of the Lift Black Voices section in its flagship mobile applications. Starting Monday and lasting for three weeks, they will personally select collections of dialogues, essays... Continue reading at AdWeek
[ AdWeek | 2021-01-11 18:55:42 UTC ]
More news stories like this | News stories tagged with:
#kimberly drew
#jenna wortham
#anthology
In a time of dramatic changes, advertisers are course-correcting targeting efforts to adhere to the ever-evolving digital media landscape. One solution that addresses numerous areas of transformation — from consumer habits to privacy regulations and the demise of third-party cookies — is... Continue reading at Digiday
[ Digiday | 2020-12-15 02:00:43 UTC ]
More news stories like this | News stories tagged with:
#consumer habits
#privacy regulations
#contextual targeting
#digital media
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Coke’s giant review Coca-Cola is undertaking a massive agency review that... Continue reading at Advertising Age
[ Advertising Age | 2020-12-10 10:59:27 UTC ]
More news stories like this | News stories tagged with:
#i-hsien sherwood
#adrianne pasquarelli
#buddhist monk
#staying safe
#@adage
#cmo strategy
#newsletters galore
#subscribers make
#corporate subscriptions
#find options
#—including access
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.In the cards Financial giant Visa picked Wieden+Kennedy as its new creative... Continue reading at Advertising Age
[ Advertising Age | 2020-12-04 11:04:31 UTC ]
More news stories like this | News stories tagged with:
#xbox series
#staying safe
#cmo strategy
#newsletters galore
#corporate subscriptions
#$5 million
#@adage
#—including access
#manga
Picture yourself at the Javitz Center in Manhattan during a Book Expo trade show. Your feet ache. You’re longing for caffeine, but the line for the only Starbucks is miles long, plus that guy from your last job is holding court in its middle. It’s years since the last time you actually conducted... Continue reading at Literrary Hub
[ Literrary Hub | 2020-12-03 09:49:41 UTC ]
More news stories like this | News stories tagged with:
#literary hub
#book fair
#book expo
A reader recounts her long journey starting and maintaining a book club, and offers tips learned through the process. Continue reading at Book Riot
[ Book Riot | 2020-11-17 11:39:00 UTC ]
More news stories like this | News stories tagged with:
#book club
Bluebird has swiped a guide to online dating and text communication from Facebook's former in-house psychiatrist Dr Mimi Winsberg. Continue reading at The Bookseller
[ The Bookseller | 2020-10-21 23:03:38 UTC ]
More news stories like this | News stories tagged with:
#online dating
Mainstream economics is suffering an identity crisis, which began with The Great Recession and has reemerged during the current pandemic. In response, a growing collection of voices has advocated looking beyond the field—in particular, to science fiction—as a way to imagine it anew. Although... Continue reading at Literrary Hub
[ Literrary Hub | 2020-10-05 08:48:01 UTC ]
More news stories like this | News stories tagged with:
#identity crisis
#great recession
#current pandemic
#long history
#science fiction
John Sargent departs as CEO of Macmillan on January 1, 2021 because of 'disagreements regarding the direction of Macmillan,' says Stefan von Holtzbrinck. The post Macmillan: Don Weisberg To Succeed John Sargent as CEO; Susan Winslow Leads Learning appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-09-17 15:16:05 UTC ]
More news stories like this | News stories tagged with:
#post macmillan
#don weisberg
#macmillan
The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark... Continue reading at AdWeek
[ AdWeek | 2020-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#cold war
#late 1950s
#dark side
#science fiction
Kogan Page is holding a half-day learning and development event online following a series of successful digital events during lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-09-06 15:08:29 UTC ]
More news stories like this | News stories tagged with:
#kogan page
As students, families, and teachers face the difficulties that have arrived with the pandemic, social and emotional learning has never been more important. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-14 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#emotional learning
Sara Faith Alterman's "Let's Never Talk About This Again" is a memoir about strange family dynamics, love, grief and the benefits of finally opening up. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-08-05 18:00:51 UTC ]
More news stories like this | News stories tagged with:
#memoir
Independent publisher Profile Books, including imprints Serpent’s Tail, Viper Books and Souvenir Press, has joined the global Facebook advertising boycott led by by the advocacy group Stop Hate for Profit, withdrawing all Facebook and Instagram advertising with immediate effect. Continue reading at The Bookseller
[ The Bookseller | 2020-08-04 21:25:31 UTC ]
More news stories like this | News stories tagged with:
#souvenir press
#independent publisher
It’s time to stop talking about writing and write. The best-selling author of “Prep” and “Rodham” offers a plan. Continue reading at The New York Times
[ The New York Times | 2020-07-18 14:00:06 UTC ]
More news stories like this | News stories tagged with:
#best-selling author
An ongoing pause on large-scale gatherings in the U.S. during the second quarter of 2020, unsurprisingly, also led to a near-total shutdown of M&A activity in the conference and trade show space. At the onset of Q3, however, the Machine Learning Conference—an eight-year-old events series... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-13 16:41:14 UTC ]
More news stories like this | News stories tagged with:
#made sense
#stronger position
#broader set
#showing signs
#due diligence
#autonomous operations
Yellow Kite has pre-empted journalist Erin Zammett Ruddy's The Little Book of Life Skills, billed as "an expert guide to getting your life in order". Continue reading at The Bookseller
[ The Bookseller | 2020-07-13 11:44:31 UTC ]
More news stories like this | News stories tagged with:
#yellow kite
If there’s one thing that the pandemic has taught the publishing industry, it's that it must be prepared for anything. This was not only true in terms of how publishers were forced to manage their businesses through an unprecedented economic crisis, but also how they planned, produced and... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-24 11:00:28 UTC ]
More news stories like this | News stories tagged with:
#digital version
#act quickly
#product offerings
#fall events
#north star
#digital content