The 2018-19 broadcast TV season (which officially wrapped up last Wednesday) died of natural causes, succumbing to the thousand natural shocks the primetime schedule is heir to after having served out its assigned 35-week lifespan. The brain has been weighed, the heart dissected, the guts prodded and palpated, and before the whole scrambled mess gets sent down to the furnace, all that remains is for the coroner’s report to leak. While there’s no need to go all “Quincy, M.E.” on the most recent broadcast campaign—as much as neglect to some degree played a supporting role in the circumstances leading up to the death, we’re not trying to hang a murder rap on the Big Four—a number of revelations that were made in the course of the autopsy are worth examining in Klugmanesque detail. And in a nod to the jokey horsing-around that characterized the beginning and ending of every episode of NBC’s earth-toned, forensics-fueled drama, we’ll start with some good news. 1) The bulk of ad impressions are delivered to live audiences As much as the nightly ratings continue to erode in the face of audience atomization and time-shifting, broadcast TV remains an extraordinarily efficient delivery system for advertising—provided that the content that surrounds the creative is consumed in real-time. According to MoffettNathanson analysis of the Nielsen data, 68 percent of the Big Four’s ad impressions were delivered live, thanks in large part to big-reach sporting events, news coverage and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-31 16:36:08 UTC ]
William Goldman famously penned the words “Nobody knows anything” in his Hollywood memoir “Adventures in the Screen Trade.” But in the wake of his passing, it is clear that the film industry does know one thing: how much Goldman will be missed. The Oscar-winning screenwriter of “All the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-11-17 00:00:00 UTC ]
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It may not have quite the same resonance as William Goldman’s infamous line about the movie business—“nobody knows anything”—but Carolyn’s Reidy’s comment, made at a recent Book Industry Study Group meeting held in New York, that “the more we know, the more we have to learn” is an excellent... Continue reading at The Bookseller
[ The Bookseller | 2015-09-25 00:00:00 UTC ]
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