VC Henry McNamara: ‘The term direct-to-consumer is outdated’

Henry McNamara, a partner at Great Oaks Venture Capital, shared his perspective on the future of the DTC category, around saturation, expected scale and veering off of the internet’s crowded toll roads: Facebook and Instagram. The post VC Henry McNamara: ‘The term direct-to-consumer is outdated’ appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-05-28 04:01:15 UTC ]

Other Publishing stories related to: 'VC Henry McNamara: ‘The term direct-to-consumer is outdated’'

Trump Is Directly Trying to Block Publication of John Bolton’s Book

The president has called his former national security adviser a traitor and says the highly anticipated memoir shouldn't be published before November. Continue reading at Slate

[ Slate | 2020-02-22 15:12:08 UTC ]
More news stories like this | News stories tagged with: #block publication #john bolton #memoir

People Magazine’s Newest Engagement Play Is Texting Readers Directly

You up? It's People. Starting Sunday, People magazine says it will be offering free, exclusive Oscars red carpet and backstage content to users who text 212-479-1704 and sign up by providing their name and phone number. The project is part of a partnership with Community, a messaging platform... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-04 19:22:48 UTC ]
More news stories like this | News stories tagged with: #tentpole events #alexa skills #digital strategy #push notifications #editorial content #makes sense

How Bonnier is playing for consumer revenue in 2020

Popular Science is launching a line of toys, a product category that tends to have royalty rates as high as 8% to 18% of retail sales. The post How Bonnier is playing for consumer revenue in 2020 appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-01-20 05:01:59 UTC ]
More news stories like this | News stories tagged with: #consumer revenue #popular science #product category #royalty rates #retail sales #bonnier

J.D. Vance has launched a VC fund named after a Tolkien artifact and backed by Peter Thiel.

As Bloomberg reports, J. D. Vance, bestselling author of Hillbilly Elegy, Yale graduate, and venture capitalist has teamed up with Peter Thiel, Eric Schmidt, and Marc Andreessen of Silicon Valley to establish a venture capital firm in Ohio called Narya Capital. If “Narya” sounds familiar to you,... Continue reading at Literrary Hub

[ Literrary Hub | 2020-01-10 20:12:30 UTC ]
More news stories like this | News stories tagged with: #peter thiel #bloomberg reports #hillbilly elegy #venture capitalist #eric schmidt #marc andreessen #silicon valley #lit hub #bestselling author

'Hillbilly Elegy' author launches VC fund to invest in Triangle startups

Investor J.D. Vance, author of the bestselling memoir “Hillbilly Elegy,” has launched a venture capital firm based in Cincinnati, according to multiple media reports. The Ohio native’s firm, Narya Capital, will invest in startups in the Raleigh, Durham and cities such as Salt Lake City,... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-01-10 12:20:00 UTC ]
More news stories like this | News stories tagged with: #hillbilly elegy #marc andreessen #eric schmidt #memoir

To Grow Consumer Revenue, Publishers Tap Into Communities Within Communities

Innovative paid content programs and direct-to-consumer strategies are reshaping sustainable revenue models. What can publishers learn from marketers of personalized dog food, Merino wool sneakers or vegan meal subscriptions? The lesson is clear: find niche passions, eliminate middlemen and get... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-10 21:05:05 UTC ]
More news stories like this | News stories tagged with: #product development #natural extension #physical retail #hearst

How Hearst Magazines Leverages Its Scale and Innovation to Drive Consumer Value

In his keynote at FUSE Media 2019, Sheel Shah, VP of strategic partnerships and consumer products at Hearst Magazines, addressed how platforms disrupted the traditional media model – and how Hearst is using the reach of platforms to extract audience insights for consumer product development. Continue reading at Publishing Executive

[ Publishing Executive | 2019-12-05 21:43:18 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #sheel shah #strategic partnerships #consumer products #hearst

Hachette gender pay gap report: 'moving in the right direction'

Hachette UK has reported on its gender pay gap for 2019, revealing it has made some progress in closing the gender data gap in its core publishing divisions after increasing the number of higher paid women in its upper echelons. Continue reading at The Bookseller

[ The Bookseller | 2019-11-28 05:24:24 UTC ]
More news stories like this | News stories tagged with: #hachette uk #upper echelons #hachette

New direction for crime writer V B Grey with Quercus

Crime writer Isabelle Grey is publishing a new novel with Quercus, Tell Me How It Ends, exploring the relationship between two women who share a dark past. Continue reading at The Bookseller

[ The Bookseller | 2019-11-19 20:22:02 UTC ]
More news stories like this | News stories tagged with: #crime writer #dark past

Bloomsbury to publish Henry Scowcroft's memoir

A memoir billed as a "popular-science detective story" by science writer Henry Scowcroft has gone to Bloomsbury imprint Green Tree, focusing on his fiancée’s experience of advanced bladder cancer. Continue reading at The Bookseller

[ The Bookseller | 2019-11-12 03:00:09 UTC ]
More news stories like this | News stories tagged with: #bloomsbury

Henry Holt to Launch Andy Cohen Books in 2020

Celebrity reality TV producer Andy Cohen is teaming up with Henry Holt to launch Andy Cohen Books, a new book imprint that will release nonfiction books by Mariah Carey, Jackie Walter, and Bevy Smith in 2020. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-08 05:00:00 UTC ]
More news stories like this | News stories tagged with: #henry holt #book imprint #mariah carey

Nielsen plans a spin-off of its consumer unit

The move was prompted by pressure from activist investor Elliott Management Corp. Continue reading at Advertising Age

[ Advertising Age | 2019-11-07 15:26:55 UTC ]
More news stories like this | News stories tagged with: #nielsen

Seven creative strategies for every stage of the consumer journey

Direct-to-consumer marketing is picking up steam, as readily accessible data makes it easier than ever for brands to reach their customers. But are companies using this data effectively? Sean Surdovel, media product specialist for Taboola—a technology company that drives brands’ marketing... Continue reading at Advertising Age

[ Advertising Age | 2019-10-31 16:45:00 UTC ]
More news stories like this | News stories tagged with: #massive scale #nielsen

Little Free Library, Founder's Family Clash Over Organization's Direction

After Little Free Library, the Wisconsin nonprofit launched 10 years ago by the late Todd Bol, recently applied for three trademarks, Bol's family called foul, claiming that the literacy organization is dishonoring Bol's legacy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #free library

Netflix 'n' spills: How the streaming wars could hurt advertisers, consumers and platforms

Nearly 13 years ago, Netflix launched the first subscription-based streaming service for “Hollywood content,” laying the foundation for a massive paradigm shift in the way we access and watch movies and TV. Hulu followed suit soon after, but Netflix again changed the game in 2013, releasing the... Continue reading at Advertising Age

[ Advertising Age | 2019-10-24 19:52:28 UTC ]
More news stories like this | News stories tagged with: #subscriber base #long time #seismic shift #nielsen

Direct Line Group is shifting digital ad spending to targeted TV ads

Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it... Continue reading at Digiday

[ Digiday | 2019-10-24 04:00:05 UTC ]
More news stories like this | News stories tagged with: #large chunk #digital media

Digiday Research: Digital publishers still see growth in direct-sold display ads

Of the 135 publishers surveyed by Digiday in a wide-ranging research survey this Fall, more than 50% of publishers reported that direct-sold advertising was a large or very large source of revenue for them. The post Digiday Research: Digital publishers still see growth in direct-sold display ads... Continue reading at Digiday

[ Digiday | 2019-10-16 04:01:21 UTC ]
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No Direction Home: On Ben Lerner’s “The Topeka School”

AN ADOLESCENT NAMED Adam Gordon is the protagonist of Ben Lerner’s new novel, The Topeka School. He shares this name with the narrator of Leaving the Atocha Station, Lerner’s debut novel from 2011. Leaving the Atocha Station was about the quarter-life crisis of a talented misanthrope;... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2019-10-09 12:30:44 UTC ]
More news stories like this | News stories tagged with: #ben lerner #topeka school #quarter-life crisis #debut novel

Industry Notes: Amy Einhorn Named Macmillan Henry Holt’s President and Publisher

The publisher of Flatiron Books now leads Macmillan's Henry Holt. And New York's Scandinavia House hosts a reception for Frankfurt Guest of Honor Norway. The post Industry Notes: Amy Einhorn Named Macmillan Henry Holt’s President and Publisher appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-09-16 19:38:39 UTC ]
More news stories like this | News stories tagged with: #publisher appeared #flatiron books #henry holt #frankfurt guest #honor norway #macmillan