VC Henry McNamara: ‘The term direct-to-consumer is outdated’

Henry McNamara, a partner at Great Oaks Venture Capital, shared his perspective on the future of the DTC category, around saturation, expected scale and veering off of the internet’s crowded toll roads: Facebook and Instagram. The post VC Henry McNamara: ‘The term direct-to-consumer is outdated’ appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-05-28 04:01:15 UTC ]

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Ad vets to create universal ID and loyalty reward program to woo consumers

A cohort of ad industry veterans and tech platforms are launching BritePool, an identity solution for digital advertising that aims to provide consumers with some level of control over who uses their data. Along the way, it hopes to offer agencies and brands an alternative to the so-called... Continue reading at Advertising Age

[ Advertising Age | 2019-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ve failed #southern california #report adds #playing field #large part


European Union Copyright Directive Gets Final Green Light

Many of he continent's book business leaders hail council approval of the European Union's hard-fought copyright measure in Brussels today. The post European Union Copyright Directive Gets Final Green Light appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european union


Titan takes on collection of novellas from Henry

Titan Books will publish a collection of novellas from Christina Henry, set in The Chronicles of Alice series. Continue reading at The Bookseller

[ The Bookseller | 2019-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #titan books


Lulu's New Tools Empower You to Sell Direct and Prosper

We talked to Lulu's v-p of marketing, Matt Briel, about the evolution of self-publishing and how Lulu's new open-source Print API and xPress app for Shopify are giving creators more control than ever. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sell direct


Francesca Simon on 25 years of Horrid Henry

In the year which marks Horrid Henry’s 25th anniversary, Francesca Simon discusses how the series was born.   Continue reading at The Bookseller

[ The Bookseller | 2019-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #francesca simon #horrid henry #25th anniversary


Mitchell Beazley grabs oven dish cookbook from Henry

Octopus imprint Mitchell Beazley has grabbed a new cookbook of oven-based dishes from food writer Diana Henry. Continue reading at The Bookseller

[ The Bookseller | 2019-03-30 00:00:00 UTC ]
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Seeking More Consumer Revenue, Publishers Are Investing Heavily in E-Learning

Until a few years ago, online education of any sort was most often associated with digital degree mills and dubious promises of graduating college from the comfort of your own bedroom and pajamas. A new generation of students, however, has been exposed to digital learning throughout their... Continue reading at Folio Magazine

[ Folio Magazine | 2019-03-29 00:00:00 UTC ]
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Consumer Reports Named Digital Team of the Year at the Folio: Digital Awards

NEW YORK – Digital executives, thought leaders and creators from across the magazine media industry gathered in the Yale Club Ballroom in Midtown on Thursday to celebrate this past year’s greatest achievements in online media at the Folio: Digital Awards. Twenty different prizes, ranging from... Continue reading at Folio Magazine

[ Folio Magazine | 2019-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cross-platform products #global audience #membership model #shared purpose #full list


Up to 100 journalists accused of breaking Pell suppression order face possible jail terms

Prosecutors send letters to publishers, editors and reporters at News Corp, the ABC and others• Follow live updates on the reaction to Cardinal George Pell’s conviction • Full report: Pell found guilty of child sexual assault• Five times guilty: how Pell’s past caught up with himAs many as 100... Continue reading at The Guardian

[ The Guardian | 2019-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jail terms #found guilty


Don’t count on the Dodgers’ flirtation with Bryce Harper to end up in a long-term deal

The timing was perfect and the symbolism entirely appropriate: a Brinks truck pulling into the parking lot of the Dodgers’ spring training facility soon after team executives returned from a meeting in Las Vegas with free agent Bryce Harper. The question the Dodgers have to answer isn’t whether... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bryce harper #parking lot #las vegas


YouTube’s brand-safety woes give publishers a boost in selling video ads directly

To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post youtube


NDP Scores with NBA’s New Direction

The National Book Foundation’s new National Book Award for Translated Literature made a real difference for New Directions Publishing, whose book 'The Emissary,' written by Yoko Tawada and translated from the Japanese by Margaret Mitsutani, won the inaugural prize. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #real difference #inaugural prize


Facebook decided which users are interested in Nazis — and let advertisers target them directly

Facebook makes money by charging advertisers to reach just the right audience for their message — even when that audience is made up of people interested in the perpetrators of the Holocaust or explicitly neo-Nazi music. Despite promises of greater oversight following past advertising... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-02-21 13:00:00 UTC ]
More news stories like this | News stories tagged with: #people interested #facebook decided #advertisers target #charging advertisers #greater oversight


Facebook decided which users are interested in Nazis — and let advertisers target them directly

Facebook makes money by charging advertisers to reach just the right audience for their message — even when that audience is made up of people interested in the perpetrators of the Holocaust or explicitly neo-Nazi music. Despite promises of greater oversight following past advertising... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-02-21 13:00:00 UTC ]
More news stories like this | News stories tagged with: #people interested #facebook decided #advertisers target #charging advertisers #greater oversight


EU 'breakthrough' on new copyright directive

The European Parliament, the Council of the EU and the European Commission have broken a political deadlock on a new copyright directive to produce a major revamp of copyright rules, for the first time in 18 years. Continue reading at The Bookseller

[ The Bookseller | 2019-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #copyright directive #european parliament #european commission #major revamp #copyright rules


McFall's Ferryman to be directed by Marcel

Scottish author Claire McFall’s novel Ferryman, the first book in her award-winning YA trilogy, will be adapted by scriptwriter and director Kelly Marcel. Continue reading at The Bookseller

[ The Bookseller | 2019-02-08 00:00:00 UTC ]
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Little, Brown signs Henry VIII 'blockbuster romance'

Little, Brown has acquired two books by debut author Olivia Hayfield, the first of which is a retelling of the story of King Henry VIII "with a 21st century twist". Continue reading at The Bookseller

[ The Bookseller | 2019-01-12 00:00:00 UTC ]
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Vivendi agrees terms for Editis takeover

French group Vivendi has announced that it has agreed to buy Editis, France's second largest book publisher, from Grupo Planeta of Spain for €900m. Continue reading at The Bookseller

[ The Bookseller | 2018-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editis takeover #buy editis #grupo planeta


PRH 'Sunsets' Two Consumer Web Verticals

Penguin Random House will migrate content from its 'Signature Reads' and 'Unbound Worlds' sites to its company website, which will feature an "enhanced sci-fi category section," and shutter the sites by year's end. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-11-14 00:00:00 UTC ]
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New Horrid Henry book to mark series' 25th anniversary in 2019

Francesca Simon is publishing a new Horrid Henry book in 2019 with Hachette Children's Group as part of the series' 25th birthday celebrations. Continue reading at The Bookseller

[ The Bookseller | 2018-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #25th anniversary #francesca simon #hachette children