Time Inc. has launched a personalized beauty service, Powder, serving up recommended products and articles to users for Time Inc. This means it can re-target Powder users across its beauty portfolio, including titles like Marie Claire, InStyle and Look. L'Oreal is the only brand partner on board at launch. Powder offers several new revenue streams for the publisher looking to safeguard against losses -- promoted products, native content, events, affiliate e-commerce and also selling beauty boxes. The post Time Inc’s new beauty site is an e-commerce and data play appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-02-03 00:00:00 UTC ]
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Though not the biggest AWP conference ever, AWP 2016 was full of controversies and surprises, including a couple getting engaged on stage during a poetry reading. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-04 00:00:00 UTC ]
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Social media, once considered the side door to a publisher's site, is rapidly becoming the primary entry point for new readers. These readers move in and out of content differently than traditional web site visitors. Social visitors are new, they’re likely to stay that way, and even if they... Continue reading at Digiday
[ Digiday | 2016-04-01 00:00:00 UTC ]
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A video showing a Huntington Beach police officer playing a game of hopscotch with an 11-year-old homeless girl is capturing hearts online. See more of our top stories on Facebook >> The short video was posted on the Huntington Beach Police Department Facebook page and shows Officer Zach... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-04-01 00:00:00 UTC ]
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A report from Nielsen about India's book market shows rising literacy rates and education, complicated by 22 languages and over 1,600 dialects. The post Is It Time for India’s Book Market to Gain ‘Industry’ Status? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-04-01 00:00:00 UTC ]
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Facebook and KLM revealed Wednesday that the airline's customers can get flight confirmation, access boarding passes, receive check-in reminders and view flight status updates via Facebook Messenger. Through April 20, users of KLM's service on Facebook Messenger will have a chance to win two... Continue reading at AdWeek
[ AdWeek | 2016-03-31 00:00:00 UTC ]
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Pushkin Press is to publish American writer and activist Rick Bass for the first time in the UK. Continue reading at The Bookseller
[ The Bookseller | 2016-03-30 00:00:00 UTC ]
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In a last-ditch effort to strike a deal before the start of the new baseball season, Time Warner Cable has once again sweetened an offer to other pay-TV providers in hopes of winning wider carriage for the Dodgers' TV channel in Southern California.But there still are no takers — increasing the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-30 00:00:00 UTC ]
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It was the news that had hard-core Dodgers fans personifying the spectrum of face emojis on their smartphones.Time Warner Cable said Tuesday that it had cut by 30% the price of the sports channel owned by the Dodgers with the hope ends the standoff over distribution of the channel with DirecTV... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-24 00:00:00 UTC ]
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Time Warner Cable is floating a proposal designed to end the standoff over distribution of the sports channel owned by the Los Angeles Dodgers to allow legions of Southern California baseball fans to enjoy Hall of Fame announcer Vin Scully's final season in the broadcast booth.Time Warner Cable... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-23 00:00:00 UTC ]
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French publisher Libération has gone all in on Facebook Instant Articles, publishing all 150 daily articles to the platform, according to Libération's head of digital, Xavier Grangier. Since January it has found time spent on articles has increased 33 percent to over four minutes, according to... Continue reading at Digiday
[ Digiday | 2016-03-23 00:00:00 UTC ]
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A Southern California man who pointed a shotgun at a 7-year-old girl selling Girl Scout cookies has been given six months in jail. See more of our top stories on Facebook >> The Riverside Press-Enterprise says John Dodrill was sentenced Friday. He pleaded guilty to possessing an illegal... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-19 00:00:00 UTC ]
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Charter Communications' proposed takeover of two other cable companies — Time Warner Cable and Bright House Networks — is nearing the finish line as federal officials appear poised to approve the mammoth $67-billion deal in the coming weeks.Federal Communications Commission Chairman Tom Wheeler... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-17 00:00:00 UTC ]
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Understanding industry data, and more on the “Four Horsemen” tech companies, headlined the second day of Digital Book World. Continue reading at The Bookseller
[ The Bookseller | 2016-03-11 00:00:00 UTC ]
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Multiyear deal gives the publisher access to StyleHaul's network of influencers to the "coveted" demographic. The post Time Inc. Continues Pursuing Millennials with StyleHaul Partnership appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-10 00:00:00 UTC ]
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Digital Book World and Author Earnings may have transformed an industry standoff into a cooperative trade-and-indie exploration going forward. The post Data Guy’s Web of Analysis: DBW Turns Hostility Into a Handshake appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-10 00:00:00 UTC ]
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Time Inc., the magazine publisher striving to build its business in other platforms, and StyleHaul, described in a 2014 profile as "the largest fashion network on YouTube you've never heard of," have signed a multiyear advertising partnership.The two companies will go to market together when... Continue reading at Advertising Age
[ Advertising Age | 2016-03-09 00:00:00 UTC ]
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Twitter will automatically take mobile users who click links in its Moments section to sped-up AMP pages every time it's possible, the company said Wednesday, lending momentum to the effort to improve the mobile web experience.Accelerated Mobile Pages, or AMP for short, deliver content at near... Continue reading at Advertising Age
[ Advertising Age | 2016-03-09 00:00:00 UTC ]
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At Digital Book World, Kelly Gallagher showed just how effective data analysis can be and how it can help you make decisions that will lead to more book sales. The post Kelly’s Efficiency Index, or Using Data to Make Smarter Publishing Decisions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-08 00:00:00 UTC ]
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Typically it's tougher for paywalled publishers to capitalize on the additional scale the likes of third-party platforms like Facebook can offer. But the Financial Times is "experimenting in earnest" with new ways to unlock the reach potential of the major platforms, but without undermining its... Continue reading at Digiday
[ Digiday | 2016-03-07 00:00:00 UTC ]
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Facebook Atlas, the social platform's ad server that extends far beyond its own site and apps, is getting a few noteworthy updates today. The Menlo Park, Calif.-based company is announcing Offline Actions, which lets Atlas-using marketers upload their own point-of-sale data and view it... Continue reading at AdWeek
[ AdWeek | 2016-03-07 00:00:00 UTC ]
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