Time Inc’s new beauty site is an e-commerce and data play

Time Inc. has launched a personalized beauty service, Powder, serving up recommended products and articles to users for Time Inc. This means it can re-target Powder users across its beauty portfolio, including titles like Marie Claire, InStyle and Look. L'Oreal is the only brand partner on board at launch. Powder offers several new revenue streams for the publisher looking to safeguard against losses -- promoted products, native content, events, affiliate e-commerce and also selling beauty boxes. The post Time Inc’s new beauty site is an e-commerce and data play appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-02-03 00:00:00 UTC ]
News tagged with: #including titles #marie claire #revenue streams #native content

Other Publishing stories related to: 'Time Inc’s new beauty site is an e-commerce and data play'


Marketers, It's Time to Rebalance Your Media Scale

We're going to hear a lot about comparable metrics this year -- finally. As emerging media platforms continue to dominate the headlines -- creating the perception that ad tech is where all the audience is -- smart advertisers will insist on a lens through which the avalanche of charts, claims,... Continue reading at Advertising Age

[ Advertising Age | 2016-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad tech #sharp rise #digital devices


How The Times of London is driving digital subscriptions

The Times of London and Sunday Times have a combined 400,000 print-digital subscribers and harbor ambitious plans to grow that figure both domestically and abroad. It has launched its first "entry level" app overseas, with a price tag of £3 ($4.30) a month, compared to the usual monthly £26... Continue reading at Digiday

[ Digiday | 2016-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sunday times #price tag


PUC plans a hearing on Charter's purchase of Time Warner Cable and Bright House

California Public Utilities Commission officials plan a public hearing on Charter Communications' proposed $67-billion acquisition of two cable companies, Time Warner Cable and Bright House Networks, which serve Southern California. The PUC hearing is scheduled for 6 p.m. Tuesday in the Junipero... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #charter communications #public hearing #cable companies


Parody site ClickHole isn’t aping BuzzFeed’s distributed strategy

The Onion’s ClickHole, which aims to parody viral publishers from BuzzFeed to Upworthy, isn’t embracing the distributed content model. It still wants people to watch its videos on ClickHole, which is why it only distributes to YouTube and Facebook after a video has lived on ClickHole.com for... Continue reading at Digiday

[ Digiday | 2016-01-26 00:00:00 UTC ]
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PRH to publish beauty tips by consultant to the A-list

Penguin Random House has acquired a skin, food and lifestyle book by Wendy Rowe, a "world-renowned beauty expert" and Burberry's artistic consultant. Continue reading at The Bookseller

[ The Bookseller | 2016-01-23 00:00:00 UTC ]
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The Canadian approach to fighting ad blockers: trade ads for user data

U.S. publishers could learn a thing or two about fighting ad blockers from their counterparts up north. Narcity Media, which runs a pair of city-focused sites aimed at Canadian millennials, last week started asking ad blockers to log in with their Facebook accounts if they wanted to read its... Continue reading at Digiday

[ Digiday | 2016-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #user data #ad blockers #facebook accounts #sponsored content


‘We’re looking for mistresses': How obit site Legacy combats trolling the deceased

Obituary site Legacy.com suffers from online trolls like every other digital publisher. But reader engagement through guestbook comments is a core part of its offering, so it can't really shut them down. Instead, it's developed an elaborate screening process over the years that's part machine,... Continue reading at Digiday

[ Digiday | 2016-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publisher #reader engagement #core part #bad things


The Beauty of Belonging? Diversity in UK Publishing

Bobby Nayyar offers a statistical analysis of diversity — or lack thereof — in the catalogs of major UK publishing houses, as well as initiatives to improve. The post The Beauty of Belonging? Diversity in UK Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk publishing #statistical analysis


Time Out travel guides to cease publication

Time Out will no longer produce any Time Out Guide Books in 2016, the company has confirmed. After the story was first reported by The Telegraph,  spokesperson for the company said the decision had been taken “as part of the continued evolution of the business”. The guides' sales have been in... Continue reading at The Bookseller

[ The Bookseller | 2016-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #travel guides #cease publication #longer produce #guide books #steady decline #nielsen bookscan


ABA Winter Institute 2016: Conversations with Keynoters: ‘Small Data,’ Big Impact, With Martin Lindstrom

“The way people buy books today is completely different from how they bought them five or 10 years ago,” Martin Lindstrom says. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big impact


'Data-light' in the deep field with Worldreader

"What if the most disruptive thing ebooks ever do is make books truly ubiquitous?" asks Worldreader's Danielle Zacarius in her article for us today. Worldreader's mission uses e-readers, mobile phones and other devices. The programme, a 501(c)3 (non-profit) charity based in San Francisco,... Continue reading at The Bookseller

[ The Bookseller | 2015-12-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make books #mobile phones


HarperCollins Shipping Times to Canada Improve

Canadian booksellers, who reported last month that they were struggling with sluggish shipments from HarperCollins, say improvements have been made. Many, though, are hoping for quicker, more reliable service in 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #canadian booksellers


Book tech: Time to step up

"I’m calling for more women to start up and step up next year." Bec Evans, co-founder with Chris Smith of Write-Track and head of innovation with Emerald Group Publishing, noticed that while our FutureBook 2015 (and Author Day) programming was well-balanced in terms of men and women—s Continue reading at The Bookseller

[ The Bookseller | 2015-12-18 00:00:00 UTC ]
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EU passes strict new data collection regulations

The European Union has passed strict new data collection rules that will affect how Facebook, Snapchat and other social media giants do business in the region. "More than 90% of Europeans say they want the same data protection rights across the EU -- and regardless of where their data is... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european union


Rupert Murdoch and top News Corp bosses 'met ministers 10 times in a year'

Media Reform Coalition says meetings between mogul’s executives and the government show little has changed since hacking scandal and Leveson inquiryRupert Murdoch and senior News Corp executives met government ministers 10 times in the year to the end of March 2015, more than any other newspaper... Continue reading at The Guardian

[ The Guardian | 2015-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch


For the First Time Since WWII, Mein Kampf Published in Germany

For the first time since the end of the World War II, Adolph Hitler’s Mein Kampf will be available in bookstores in Germany. The post For the First Time Since WWII, Mein Kampf Published in Germany appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #germany appeared #adolph hitler #mein kampf


255 jobs at risk at PRH Rugby site

Penguin Random House is proposing to close its distribution centre in Rugby, with all its 255 employees put at risk of redundancy. The publisher has made the “difficult” but “necessary” proposal to close the site in Central Park, Rugby, in early 2019 following an “extensive strategic review”... Continue reading at The Bookseller

[ The Bookseller | 2015-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #distribution centre #central park #distribution sites


Time Inc. Partners with GumGum to Overlay Ads on Images

In-image advertising will arrive across the publisher's digital portfolio. The post Time Inc. Partners with GumGum to Overlay Ads on Images appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post time #images appeared #digital portfolio


Is Facebook Driving Less Traffic to Publishers’ Sites?

Facebook might be sending less traffic to publishers’ websites now than it did in January, or more traffic, or the same amount of traffic. It depends on who you ask.   In recent years publishers have increasingly relied on Faceboo ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-02 00:00:00 UTC ]
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'Once Upon a Time' recap: Captain Hook enters a dark place in 'Broken Heart'

Memories being returned and love being rekindled (or not) were the draw for Oncers in the "Broken Heart" episode of "Once Upon a Time," but it may not have brought clarity and it definitely opened up cans of worms for the rest of the season. As we begin, Dark Emma Swan still can't move. Squid... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #broken heart