Parody site ClickHole isn’t aping BuzzFeed’s distributed strategy

The Onion’s ClickHole, which aims to parody viral publishers from BuzzFeed to Upworthy, isn’t embracing the distributed content model. It still wants people to watch its videos on ClickHole, which is why it only distributes to YouTube and Facebook after a video has lived on ClickHole.com for some time. The approach has led to small video audience both on ClickHole.com and on social platforms -- but ClickHole remains committed to the strategy. The post Parody site ClickHole isn’t aping BuzzFeed’s distributed strategy appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-01-26 00:00:00 UTC ]

Other news stories related to: "Parody site ClickHole isn’t aping BuzzFeed’s distributed strategy"


Parody site ClickHole isn’t aping BuzzFeed’s distributed strategy

The Onion’s ClickHole, which aims to parody viral publishers from BuzzFeed to Upworthy, isn’t embracing the distributed content model. It still wants people to watch its videos on ClickHole, which is why it only distributes to YouTube and Facebook after a video has lived on ClickHole.com for... Continue reading at Digiday

[ Digiday | 2016-01-26 00:00:00 UTC ]
More news stories like this |


Buzzfeed to take over online news site HuffPost

The deal will bring together two of the world's most high-profile digital media firms. Continue reading at BBC World

[ BBC World | 2020-11-19 19:56:28 UTC ]
More news stories like this | All news stories tagged with: #digital media


News Corp Answers Big Tech by Exploring its Own News Distribution Site

In a response to most news publishers’ checklist of needs from a digital conduit to their content, News Corp is Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-09-12 18:30:12 UTC ]
More news stories like this | All news stories tagged with: #news corp #news publishers


Inside Facebook-born Freeda Media’s distributed publishing strategy

Two-year-old female-focused Freeda Media has worked with 150 brands on branded content campaigns, and revenue has seen triple-digit growth. The post Inside Facebook-born Freeda Media’s distributed publishing strategy appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-27 00:00:00 UTC ]
More news stories like this |


Best of the week: Subscription sites like the Information can thrive, but scale isn’t dead

A look at Jessica Lessin at her subscription tech news site, why Google is beating out Facebook for publisher hearts and minds, the lonely plight of the agency Republican, and why scale isn't dead yet. The post Best of the week: Subscription sites like the Information can thrive, but scale isn’t... Continue reading at Digiday

[ Digiday | 2017-03-24 00:00:00 UTC ]
More news stories like this |


Google, Facebook will not place ads on sites distributing fake news

Google plans to update its AdSense program policies to prevent placement of its ads on sites distributing fake news.Facebook also said Monday it had updated the policy for its Audience Network, which places ads on websites and mobile apps, to explicitly clarify that it applies to fake news.“In... Continue reading at PC World

[ PC World | 2016-11-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #fake news #audience network #display ads


Publishers’ distributed strategies face murky measurement

The frenzy to distribute digital content across social platforms has given rise to a tangle of measurement questions for publishers and their advertisers. It's impossible for publishers to get a real-time, competitive read on their content because they're at the mercy of the platforms to report... Continue reading at Digiday

[ Digiday | 2016-01-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #bleacher report #wild west #report back #social platforms #post publishers


Time Inc. Tries Out New Digital Strategy with Curated DIY Site

Time Inc., the nation's largest magazine publisher, introduced a new website on Monday that collects articles about do-it-yourself projects and home decor from its magazines and several dozen partner websites, including Apartment Therapy.The new site, called "The Snug," is aimed at millennials... Continue reading at Advertising Age

[ Advertising Age | 2015-01-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #exec vp #evelyn webster #deliver content #digital strategy


The First 100 Days Of ClickHole: How Creativity (And George Takei) Keep The Onion-Y Site Sizzling

There's a reason everyone you know is obsessed with the quirky site that makes content parodying viral content--and then makes it go viral.Getting George Takei to share something you made with his 7 million Facebook followers is like crushing a piñata filled with free pageviews. It's a huge... Continue reading at Fast Company

[ Fast Company | 2014-09-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #george takei


Regional Distribution Strategies

For city and regional publishers, perhaps more so than their national counterparts, magazine distribution requires an active rather than a passive approach, one that includes constant tending, refinement and, often, innovation. Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #regional publishers


SPCK Group Signs Distribution Deal with Two Rivers Distribution

The London-based Christian publisher, established in 1698, publishes about 80 titles annually, and has a backlist of more than 3,000 titles across nine imprints. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-21 04:00:00 UTC ]
More news stories like this | All news stories tagged with:


Kellyanne Conway Isn't Wearing Wedding Ring, Says Husband George Isn't Either

However, the former White House adviser also said she and her husband spent the weekend together with family. Continue reading at The Huffington Post

[ The Huffington Post | 2022-05-31 16:22:57 UTC ]
More news stories like this |


James Whiteside isn’t a typical ballet star, and his memoir isn’t a typical ballet story

The American Ballet Theatre star has written a thoughtful collection of essays that gives readers insight into what it means to defy categorization. Continue reading at The Washington Post

[ The Washington Post | 2021-08-19 12:00:00 UTC ]
More news stories like this | All news stories tagged with: #memoir #memoir isn


If It Isn't Great, It Isn't Dinner: PW Talks with Ina Garten

For her 10th cookbook, Ina Garten gets personal, gathering recipes for her husband of nearly 50 years, Jeffrey Garten, in 'Cooking for Jeffrey.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ina garten


BuzzFeed's Audience Spends Over 100 Million Monthly Hours On BuzzFeed

Video views versus video engagement: Which is more valuable? BuzzFeed's publisher weighs in.Back in October, BuzzFeed reported that it had crossed five billion monthly content views—a number that encompassed not just BuzzFeed's site and apps, but also the swaths of content it publishes directly... Continue reading at Fast Company

[ Fast Company | 2016-02-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #unique visitors #page views #social platforms #buzzfeed reported


How PlayBuzz out-BuzzFeeds BuzzFeed

The brainchild of Shaul Olmert (the son of former Israeli prime minister Ehud Olmert), PlayBuzz has grown to top 20 million monthly unique visitors in under a year, according to comScore. In November, defying Facebook’s crackdown on clickbait, the platform became the most-shared English-language... Continue reading at Digiday

[ Digiday | 2015-03-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #content company #huffington post


Bloomsbury Opens an Audiobook Distribution Agreement With Spotify

Bloomsbury Opens an Audiobook Distribution Agreement With Spotify The post Bloomsbury Opens an Audiobook Distribution Agreement With Spotify appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-11-22 22:27:19 UTC ]
More news stories like this | All news stories tagged with: #audiobook #bloomsbury


Keke Palmer isn't worried about Keke Palmer. Why is everyone else?

Actor Keke Palmer, of 'Akeelah and the Bee' and 'Nope' fame, used to let other people control her story. No longer, as she explains in her new memoir 'Master of Me.' Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-11-10 11:00:47 UTC ]
More news stories like this | All news stories tagged with: #memoir


Inside Dow Jones’s AI governance strategy, with Ingrid Verschuren

During the Digiday Publishing Summit Europe, Dow Jones’s evp of data and AI detailed the role that the publisher’s AI steering committee plays in its use of generative AI technologies. Continue reading at Digiday

[ Digiday | 2024-11-05 05:01:00 UTC ]
More news stories like this | All news stories tagged with: #publishing summit #dow jones


Media Briefing: European publishers sound off on site traffic struggles

This week’s Media Briefing looks at what publishers attending Digiday Publishing Summit Europe had to say about site traffic challenges and opportunities to better monetize page visits. Continue reading at Digiday

[ Digiday | 2024-10-31 04:01:00 UTC ]
More news stories like this | All news stories tagged with: #publishing summit #media briefing