Time Inc. has launched a personalized beauty service, Powder, serving up recommended products and articles to users for Time Inc. This means it can re-target Powder users across its beauty portfolio, including titles like Marie Claire, InStyle and Look. L'Oreal is the only brand partner on board at launch. Powder offers several new revenue streams for the publisher looking to safeguard against losses -- promoted products, native content, events, affiliate e-commerce and also selling beauty boxes. The post Time Inc’s new beauty site is an e-commerce and data play appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-02-03 00:00:00 UTC ]
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Spire will combine the publisher's first-party data with 1010data's consumer purchase data to optimize real-time campaigns. The post Condé Nast Launches New Audience Data Platform, Condé Nast Spire appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-20 00:00:00 UTC ]
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The Sunday Times has moved Oli White's Generation Next (Hodder & Stoughton) to its Children's and Young Adult bestseller chart for this forthcoming Sunday's issue (19th June), after it topped the adult fiction list in last Sunday's edition (12th). Continue reading at The Bookseller
[ The Bookseller | 2016-06-18 00:00:00 UTC ]
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The Guardian is bringing its children’s books website to an end next month because of financial constraints. Continue reading at The Bookseller
[ The Bookseller | 2016-06-17 00:00:00 UTC ]
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More than half of primary school pupils in the UK don’t have enough time to talk about books in the classroom, according to research released by Oxford University Press. Continue reading at The Bookseller
[ The Bookseller | 2016-06-16 00:00:00 UTC ]
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Two more staff have left Waterstones’ e-commerce team after a restructure of the department. Continue reading at The Bookseller
[ The Bookseller | 2016-06-16 00:00:00 UTC ]
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Sunday Times literary editor Andrew Holgate has said it is "worth thinking about" introducing a Young Adult bestseller chart into the paper, after taking the decision to make vlogger Oli White's Generation Next (Hodder & Stoughton) number one on the upcoming Sunday Times adult fiction... Continue reading at The Bookseller
[ The Bookseller | 2016-06-13 00:00:00 UTC ]
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German media's relationship with Google and Facebook has been fraught with tension. In the last nine months, eight of the 10 biggest publishing groups in Germany, including Axel Springer, have been pooling reader data from nearly 1,000 websites to create highly targeted, quality data segments... Continue reading at Digiday
[ Digiday | 2016-06-08 00:00:00 UTC ]
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Social media ‘currency’ is all very well, but it doesn’t fund journalismTrinity Mirror regularly publishes the numbers of its Facebook and Twitter followers and likes (example here). Archant has also boasted of its social media success when doing the same.Many journalists find this less than... Continue reading at The Guardian
[ The Guardian | 2016-06-07 00:00:00 UTC ]
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Retailers are plotting a range of spellbinding evenings across the UK ahead of the release of JK Rowling’s "eighth Harry Potter book”, the play script for Harry Potter and the Cursed Child (Little, Brown). Continue reading at The Bookseller
[ The Bookseller | 2016-06-02 00:00:00 UTC ]
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Publishers are addicted to the video format on Facebook, and it's easy to see why: they get much higher engagement on video posts than they do on article links, according to an analysis of NewsWhip data. The problem is that publishers have less ability to monetize the video they post to... Continue reading at Digiday
[ Digiday | 2016-05-31 00:00:00 UTC ]
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It’s been 19 years since the events of “Harry Potter and the Deathly Hallows” and boy does it show. The first images of upcoming West End stage play “Harry Potter and the Cursed Child” written by English playwright Jack Thorne and based on a story from Thorne and “Potter” scribe J.K. Rowling,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-05-31 00:00:00 UTC ]
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Who's buying the books, who's coloring them, and how are they finding them? Here are a few glimpses from Nielsen's 2015 research. The post The Spring’s Data: A Few UK and US Charts From Nielsen Book Research appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-05-26 00:00:00 UTC ]
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Almost a year after Facebook rolled out its Canvas ad unit at Cannes, the social network is releasing data about the mobile product, which allows for entire campaigns to be built inside of it. Ford, Target, Nike, Samsung, Little Caesars, Apple, Procter & Gamble and L'Oreal are among the... Continue reading at AdWeek
[ AdWeek | 2016-05-26 00:00:00 UTC ]
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The photo Vacaville police posted on their Facebook page was telling. Behind the car’s peeling, soot-covered exterior and its hollowed, scorched interior was a lesson for parent and child alike. “Public Service Announcement,” Vacaville announced. “As the drought continues and we head into summer,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-05-26 00:00:00 UTC ]
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'There is no area in publishing today more transformed by digital than romance,' Nielsen's conference organizers say. And they're creating an unprecedented event for both authors and publishers in July. The post Romancing the Data: Nielsen’s First Romance Book Summit at RWA appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-05-25 00:00:00 UTC ]
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Los Angeles Times owner Tribune Publishing Co. has rejected a second buyout offer from rival newspaper publisher Gannett Co., and this time it’s brought in new financial muscle to fend off further overtures: L. A. billionaire Patrick Soon-Shiong. Tribune Publishing announced Monday morning that... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-05-24 00:00:00 UTC ]
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As a legacy publisher, Time Inc. still gets 76 percent of its revenue from its print brands. It falls to Time Inc.’s new president of digital Jen Wong to speed its transaction to digital. She talked to Digiday about the hard work of speeding up the pace of change, the value of being first with... Continue reading at Digiday
[ Digiday | 2016-05-23 00:00:00 UTC ]
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The new SVP and group publisher of Time Inc. International gives Folio: a glimpse inside the media giant's plans for aggressive global expansion. The post Eric Danetz Wants to Help Time Inc. Take Over the World appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-23 00:00:00 UTC ]
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The website, which hosts a digital community of more than 385,000 readers, has undergone a significant facelift and will place a heavier influence on long-form content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-18 00:00:00 UTC ]
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There's something to be said about a printed book. It's easy to read outdoors, you can lend it to a friend and, unlike a top-end Kindle, it doesn't spell disaster if you lose it. E-readers have their place, but today The Publishers Association (PA) h... Continue reading at Engadget
[ Engadget | 2016-05-13 00:00:00 UTC ]
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