Time Inc. has launched a personalized beauty service, Powder, serving up recommended products and articles to users for Time Inc. This means it can re-target Powder users across its beauty portfolio, including titles like Marie Claire, InStyle and Look. L'Oreal is the only brand partner on board at launch. Powder offers several new revenue streams for the publisher looking to safeguard against losses -- promoted products, native content, events, affiliate e-commerce and also selling beauty boxes. The post Time Inc’s new beauty site is an e-commerce and data play appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-02-03 00:00:00 UTC ]
News tagged with:
#including titles
#marie claire
#revenue streams
#native content
Wall Street gave a cool reception Monday to AT&T’s plan to buy Time Warner Inc., illustrating sharply divergent views on whether the blockbuster deal will usher in a new era of media consolidation or merely more scrutiny from federal regulators. But the uncertainty didn’t stop some analysts... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-10-25 00:00:00 UTC ]
More news stories like this |
At last week's Association of National Advertisers annual Masters of Marketing conference, ANA CEO Bob Liodice ringingly endorsed adoption of the industry's viewable impression standard for digital advertising. His position was backed the same morning by Procter & Gamble CMO Marc Pritchard,... Continue reading at Advertising Age
[ Advertising Age | 2016-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#brand advertisers
Republican presidential nominee Donald Trump said Saturday that his administration would seek to block a massive media merger between AT&T and Time Warner Inc. if he is elected president. The deal, which appears to be imminent, would turn telephone giant AT&T, a company already valued at... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#elected president
#time warner
Campaign 2016 updates: Donald Trump says Donald Trump says women accusing him 'will be sued after the election is over' Oct. 22, 2016, 11:42 a.m. Donald Trump hits the campaign trail in Gettysburg, Pa., while Hillary Clinton is in Philadelphia. Trump says of women accusers will be sued after the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#time warner
#hillary clinton
UPDATE: There were three waves of cyberattacks today, but as of 7 p.m., they appear to have been resolved. It all started Friday morning, when a slew of digital publishers and other ecommerce players were hit by a cyberattack, causing their sites in some parts of the U.S. to go out in a... Continue reading at AdWeek
[ AdWeek | 2016-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#boston globe
#hacker news
#ad impressions
#ddos—attack
The cartoonist Riad Sattouf; the second volume of his graphic memoir has just been published. Continue reading at The New York Times
[ The New York Times | 2016-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#graphic memoir
Media brands never really die, even when they stop publishing.It's been about 10 years since FHM, a formerly high-flying "lad mag" originally known as For Him Magazine, stopped publishing a print edition in the U.S. But Bauer Xcel Media, which took over FHM's website when the U.K. edition of the... Continue reading at Advertising Age
[ Advertising Age | 2016-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media brands
#stop publishing
#stopped publishing
Bruce Springsteen’s memoir, Born to Run, was an immediate hit when it was released at the end of September in the U.S. by Simon & Schuster, and the book topped the nonfiction bestseller list in Germany and Sweden at the end of last month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bruce springsteen
#simon schuster
Newspaper’s title is changed in a revamp aimed at testing whether it can turn a profit as its publishing company continues to build a digital audience Overnight, the International New York Times has become The New York Times International Edition. The change of title is accompanied by a new... Continue reading at The Guardian
[ The Guardian | 2016-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital growth
How the 40-year-old business magazine adapted to meet 21st-century market demands. The post Inside Chief Executive’s Data-Driven Evolution appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-10-12 00:00:00 UTC ]
More news stories like this |
According to an ACLU blog post published on Tuesday, law enforcement officials implemented a far-reaching surveillance program to track protesters in both Ferguson, MO and Baltimore, MD during their recent uprisings and relied on special feeds of use... Continue reading at Engadget
[ Engadget | 2016-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook data
#recent uprisings
As teens in the UK prepare to 'take over' their community libraries, Open Road media begins releasing Gerald Durrell's books in the States, as 'The Durrells' comes to PBS. The post International Industry Notes: A Teen Takeover of Libraries, a Timely Release from Open Road appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#community libraries
#open road
The new PA president Stephen Barr outlines his priorities in an interview with Benedicte Page. Continue reading at The Bookseller
[ The Bookseller | 2016-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#benedicte page
HarperCollins is to release a new series of I-SPY books for adults this November, riding on the back of the spoof nostalgia trend which proved so popular with readers and booksellers last Christmas. Continue reading at The Bookseller
[ The Bookseller | 2016-09-30 00:00:00 UTC ]
More news stories like this |
Effective implementation of technology will let companies react to new opportunities Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#uncertain times
Chief marketing officers are sick of publishers making far-out claims about how great their ads perform, according to Nielsen Chief Operating Officer Steve Hasker.In what could be the line of Advertising Week, Mr. Hasker told a room full of digital marketers: "Let me give you one truth. If you... Continue reading at Advertising Age
[ Advertising Age | 2016-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#advertising week
#data providers
#room full
#video ads
Reading books 'strengthens the spirit of faith and the will to solve social problems,' says an Iranian judge. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reading books
After receiving the Pulitzer Prize for music last year, a Grammy Award nomination and other praise for her coal-mining-themed choral work “Anthracite Fields,” composer Julia Wolfe can add another accolade to her professional mantel: a MacArthur Fellowship, a five-year grant that comes with an... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#macarthur grant
#pulitzer prize
#macarthur fellowship
The new feature, intended to help users with book discovery, mines information from online book news, reviews and video content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book discovery
#video content
Asking the question, 'How do we want to continue living together in Europe?' Frankfurt Book Fair's Weltempfang is a hub of debate and inquiry. The post The Trade Show in Political Times: Frankfurt’s Weltempfang appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#trade show
#political times
#continue living