Time Inc’s new beauty site is an e-commerce and data play

Time Inc. has launched a personalized beauty service, Powder, serving up recommended products and articles to users for Time Inc. This means it can re-target Powder users across its beauty portfolio, including titles like Marie Claire, InStyle and Look. L'Oreal is the only brand partner on board at launch. Powder offers several new revenue streams for the publisher looking to safeguard against losses -- promoted products, native content, events, affiliate e-commerce and also selling beauty boxes. The post Time Inc’s new beauty site is an e-commerce and data play appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-02-03 00:00:00 UTC ]
News tagged with: #including titles #marie claire #revenue streams #native content

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Get 'Cloud Management and Security' ebook ($109 value) FREE for a limited time

If you're looking for a way to get started in Cloud computing, or to get more out of an existing setup, Cloud Management and Security from Wiley is an essential read. Written by an expert with over 15 years’ experience in the field, the book usually retails for $109, but for a limited time you... Continue reading at Betanews

[ Betanews | 2017-02-23 00:00:00 UTC ]
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Anthony Davis Soars on Times-Picayune Front Page

Pulitzer Prize-winning photographer David Grunfeld began his pursuit of photojournalism at Syracuse University, covering basketball and football for student newspaper The Daily Orange as well as other topics for the school magazine. Today, that lineage continues in crisp and clear fashion on the... Continue reading at AdWeek

[ AdWeek | 2017-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #syracuse university #school magazine #front page


How platforms get publishers to play the access game

By dangling rewards in front of publishers that go all-in with them, platforms, inadvertently or not, worm their way into publishers’ organizations and dictate their strategy. Some publishers including The Washington Post and Mic say the rewards and potential influence with the platforms are... Continue reading at Digiday

[ Digiday | 2017-02-15 00:00:00 UTC ]
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Lisa McInerney longlisted for Sunday Times EFG Short Story Award

Irish writer Lisa McInerney has been longlisted for the £30,000 2017 Sunday Times EFG Short Story Award. Continue reading at The Bookseller

[ The Bookseller | 2017-02-14 00:00:00 UTC ]
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Mauri urges IPG publishers to 'treat time like money'

Publishers need to “update their mindsets, ways of thinking and business models" and "treat time like money" in order to survive and thrive, innovation expert Terence Mauri has said in a keynote speech at the IPG spring conference. Continue reading at The Bookseller

[ The Bookseller | 2017-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business models #keynote speech


Waterstones Children’s Book Prize shortlists offer ‘optimism in uncertain times’

The 18-strong shortlists for the Waterstones Children’s Book Prize 2017 show a strong presence from independent Chicken House as well as publishers Hachette and Penguin Random House. Continue reading at The Bookseller

[ The Bookseller | 2017-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #waterstones children #uncertain times #strong presence #publishers hachette


'Now is the time we have to platform young voices'

As Nikesh Shukla crowdfunds for a new essay collection, he talks about why young writers need to be given a platform.   Continue reading at The Bookseller

[ The Bookseller | 2017-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #essay collection #young writers


As celebrity books boom, professional authors are driven out of full-time work

Novelist Donal Ryan is the latest name forced to seek an income outside books, while children’s writers complain that stars from other media monopolise advancesDespite scoring three bestsellers in five years and a clutch of awards, The Spinning Heart author Donal Ryan has been forced to return... Continue reading at The Guardian

[ The Guardian | 2017-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest casualty #living wage #professional authors #day job #irish novelist #full-time writer


Amazon 'hunting for high street sites in London'

Amazon is said to have begun searching for high street locations in central London. Continue reading at The Bookseller

[ The Bookseller | 2017-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #central london


Freedom of Expression: Authors Guild Teams With LitNet in ‘Not Normal Times’

Asserting the value of 'the voices of refugees, writers, and translators from the Arab world,' the author-advocacy organization speaks out. The post Freedom of Expression: Authors Guild Teams With LitNet in ‘Not Normal Times’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post freedom #normal times #arab world


Full-time writers slam celebrity book trend

Children’s authors have hit out at the slew of celebrity book deals struck in recent months, warning that full-time fiction writers are struggling while famous people attract big advances and sizeable marketing budgets. Continue reading at The Bookseller

[ The Bookseller | 2017-02-06 00:00:00 UTC ]
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Authors Guild Calls for 'Vigilance In These Not Normal Times'

In a statement on the group's website, the Authors Guild has called the current political climate a time "when writers have a particularly important role to play" in the preservation of democracy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #normal times #authors guild #important role


Bookselling in a Time of Political Upheaval

Political and cultural issues dominated the discussion at the American Bookseller Association's Winter Institute conference. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-03 00:00:00 UTC ]
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Get Hacking For Dummies, 5th Edition ($20 Value) FREE for a limited time

Ethical hacking, also called penetration testing, entails thinking like the bad guys to find and plug any vulnerabilities in your system to keep it secure. Hacking For Dummies explains how to protect your computers from malicious attacks. It usually retails for $20, but for a limited time you... Continue reading at Betanews

[ Betanews | 2017-02-02 00:00:00 UTC ]
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Publishers Respond to Losing Some 'New York Times' Bestseller Lists

Publishers expressed dismay, confusion and surprise at the 'New York Times' decision to eliminate some bestseller lists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers respond #bestseller lists


'Data key to making most of TEF', ABW panel says

It will be up to publishers to make the case for how their teaching materials help institutions to meet the requirements of the Teaching Excellence Framework (TEF), and providing data evidence will be key, a panel discussion marking Academic Book Week heard. Continue reading at The Bookseller

[ The Bookseller | 2017-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #teaching materials


'New York Times' Cuts a Range of Bestseller Lists

As part of its effort to revamp its coverage of publishing, the 'New York Times' has eliminated a number of bestsellers lists, among them graphic novels/manga and mass market paperback lists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestseller lists #bestsellers lists


Time Inc. Acquires Ad-Tech Company Adelphic to Beef Up Programmatic Advertising

As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic. Adelphic will join Viant, a marketing company that Time Inc. acquired a year ago that uses first-party data and programmatic... Continue reading at AdWeek

[ AdWeek | 2017-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #selling point #premium content #past couple


DBW 2017 Opening Themes: The Trade, Its Resilience, and Its Data

The 2017 Digital Book World conference opened with calls for more data-driven decision-making, despite the inherently subjective nature of book publishing. The post DBW 2017 Opening Themes: The Trade, Its Resilience, and Its Data appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data appeared #book publishing


Best of the week: Publishers weigh in on mid-roll Facebook ads and earlier start times

A roundup of some of our best stories this week: We spoke with publishers about reports that Facebook will start showing ads in the middle of videos. And we spoke with publishers who insist their reporters get an earlier start to their days. Publishers have also found a way to frack more traffic... Continue reading at Digiday

[ Digiday | 2017-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers weigh #moment -- #media equation #holding companies #clients alike #downward spiral