Time Inc’s new beauty site is an e-commerce and data play

Time Inc. has launched a personalized beauty service, Powder, serving up recommended products and articles to users for Time Inc. This means it can re-target Powder users across its beauty portfolio, including titles like Marie Claire, InStyle and Look. L'Oreal is the only brand partner on board at launch. Powder offers several new revenue streams for the publisher looking to safeguard against losses -- promoted products, native content, events, affiliate e-commerce and also selling beauty boxes. The post Time Inc’s new beauty site is an e-commerce and data play appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-02-03 00:00:00 UTC ]
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Playing catch-up, Conde Nast navigates a tricky digital evolution

The legacy publisher of Vogue and The New Yorker has had to figure out how to scale digitally without tramping on the individuality of its brands. The post Playing catch-up, Conde Nast navigates a tricky digital evolution appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-02 00:00:00 UTC ]
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Time Inc. is hungry for social food videos, too

The publishing giant plans to produce six to eight short videos a day for Facebook, Instagram, Snapchat and Twitter with its first social-only launch, Well Done. The post Time Inc. is hungry for social food videos, too appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-02 00:00:00 UTC ]
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Printing money: 10 of the richest book deals of all time

The Obamas’ $60m book deal has broken all records. From James Patterson to JK Rowling and Pope John Paul II, here are some of their closest rivals1. Seventeen books by James Patterson ($100-150m)When? 2009 Related: The audacity of hype: could Obama's presidential memoir be the greatest ever? ... Continue reading at The Guardian

[ The Guardian | 2017-03-01 00:00:00 UTC ]
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Business rates dubbed 'a ticking time bomb' by Labour

The shadow business secretary has criticised the government's handling of business rates, branding the changes set to take effect in April "a ticking time bomb", ahead of a Labour emergency roundtable due to take place today (Monday 27th February). Continue reading at The Bookseller

[ The Bookseller | 2017-02-28 00:00:00 UTC ]
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AOL Inks Mobile Data Deal to Power More Location-Based Ads

As part of AOL's ongoing work to build a mobile advertising business that rivals Facebook and Google, the company is partnering with Berlin, Germany-based Adsquare on a new data effort. Adsquare's data will be built into AOL's programmatic platform One by AOL that helps publishers sell ads.... Continue reading at AdWeek

[ AdWeek | 2017-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #programmatic platform #location-based ads #rivals facebook


'Timely' new book from US Senator Warren to William Collins

William Collins has acquired Senator Elizabeth Warren’s "important" new book This Fight is Our Fight: The Battle to Save Working People for publication on 4th May 2017.  Continue reading at The Bookseller

[ The Bookseller | 2017-02-25 00:00:00 UTC ]
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Get 'Cloud Management and Security' ebook ($109 value) FREE for a limited time

If you're looking for a way to get started in Cloud computing, or to get more out of an existing setup, Cloud Management and Security from Wiley is an essential read. Written by an expert with over 15 years’ experience in the field, the book usually retails for $109, but for a limited time you... Continue reading at Betanews

[ Betanews | 2017-02-23 00:00:00 UTC ]
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Anthony Davis Soars on Times-Picayune Front Page

Pulitzer Prize-winning photographer David Grunfeld began his pursuit of photojournalism at Syracuse University, covering basketball and football for student newspaper The Daily Orange as well as other topics for the school magazine. Today, that lineage continues in crisp and clear fashion on the... Continue reading at AdWeek

[ AdWeek | 2017-02-20 00:00:00 UTC ]
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How platforms get publishers to play the access game

By dangling rewards in front of publishers that go all-in with them, platforms, inadvertently or not, worm their way into publishers’ organizations and dictate their strategy. Some publishers including The Washington Post and Mic say the rewards and potential influence with the platforms are... Continue reading at Digiday

[ Digiday | 2017-02-15 00:00:00 UTC ]
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Lisa McInerney longlisted for Sunday Times EFG Short Story Award

Irish writer Lisa McInerney has been longlisted for the £30,000 2017 Sunday Times EFG Short Story Award. Continue reading at The Bookseller

[ The Bookseller | 2017-02-14 00:00:00 UTC ]
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Mauri urges IPG publishers to 'treat time like money'

Publishers need to “update their mindsets, ways of thinking and business models" and "treat time like money" in order to survive and thrive, innovation expert Terence Mauri has said in a keynote speech at the IPG spring conference. Continue reading at The Bookseller

[ The Bookseller | 2017-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business models #keynote speech


'Now is the time we have to platform young voices'

As Nikesh Shukla crowdfunds for a new essay collection, he talks about why young writers need to be given a platform.   Continue reading at The Bookseller

[ The Bookseller | 2017-02-08 00:00:00 UTC ]
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Waterstones Children’s Book Prize shortlists offer ‘optimism in uncertain times’

The 18-strong shortlists for the Waterstones Children’s Book Prize 2017 show a strong presence from independent Chicken House as well as publishers Hachette and Penguin Random House. Continue reading at The Bookseller

[ The Bookseller | 2017-02-08 00:00:00 UTC ]
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Amazon 'hunting for high street sites in London'

Amazon is said to have begun searching for high street locations in central London. Continue reading at The Bookseller

[ The Bookseller | 2017-02-07 00:00:00 UTC ]
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As celebrity books boom, professional authors are driven out of full-time work

Novelist Donal Ryan is the latest name forced to seek an income outside books, while children’s writers complain that stars from other media monopolise advancesDespite scoring three bestsellers in five years and a clutch of awards, The Spinning Heart author Donal Ryan has been forced to return... Continue reading at The Guardian

[ The Guardian | 2017-02-07 00:00:00 UTC ]
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Authors Guild Calls for 'Vigilance In These Not Normal Times'

In a statement on the group's website, the Authors Guild has called the current political climate a time "when writers have a particularly important role to play" in the preservation of democracy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-06 00:00:00 UTC ]
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Full-time writers slam celebrity book trend

Children’s authors have hit out at the slew of celebrity book deals struck in recent months, warning that full-time fiction writers are struggling while famous people attract big advances and sizeable marketing budgets. Continue reading at The Bookseller

[ The Bookseller | 2017-02-06 00:00:00 UTC ]
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Freedom of Expression: Authors Guild Teams With LitNet in ‘Not Normal Times’

Asserting the value of 'the voices of refugees, writers, and translators from the Arab world,' the author-advocacy organization speaks out. The post Freedom of Expression: Authors Guild Teams With LitNet in ‘Not Normal Times’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-02-06 00:00:00 UTC ]
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Bookselling in a Time of Political Upheaval

Political and cultural issues dominated the discussion at the American Bookseller Association's Winter Institute conference. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-03 00:00:00 UTC ]
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Get Hacking For Dummies, 5th Edition ($20 Value) FREE for a limited time

Ethical hacking, also called penetration testing, entails thinking like the bad guys to find and plug any vulnerabilities in your system to keep it secure. Hacking For Dummies explains how to protect your computers from malicious attacks. It usually retails for $20, but for a limited time you... Continue reading at Betanews

[ Betanews | 2017-02-02 00:00:00 UTC ]
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