Kelly’s Efficiency Index, or Using Data to Make Smarter Publishing Decisions

At Digital Book World, Kelly Gallagher showed just how effective data analysis can be and how it can help you make decisions that will lead to more book sales. The post Kelly’s Efficiency Index, or Using Data to Make Smarter Publishing Decisions appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2016-03-08 00:00:00 UTC ]
News tagged with: #make decisions #book sales

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Industry Notes: SAGE Publishing Makes UK’s Index on Censorship Archive Free

The UK's quarterly 'Index on Censorship' has opened its 45-year archive to free readership, a response to an era of fake news and leadership lies. The post Industry Notes: SAGE Publishing Makes UK’s Index on Censorship Archive Free appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fake news


How One Publisher Is Using Data to Make Insanely Viral Facebook Videos for Millennial Moms

This spring, Blossom posted a Facebook video that began with an image of women's underwear and featured seven tidy hacks for organizing your clothes. The post racked up a staggering 382 million views and nearly 12 million shares, making it the most viral video in Facebook history, according to... Continue reading at AdWeek

[ AdWeek | 2017-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #viral video #facebook video #millennial moms


You’re using analytics wrong: five mistakes publishers make with their data

What do most people think of when they think of analytics? Metrics and measurement, mostly. Limiting analytics to just metrics and measurement limits what you can do. How does a publisher make the leap from metrics to action? Sponsor content by Parse.ly. The post You’re using analytics wrong:... Continue reading at Digiday

[ Digiday | 2014-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsor content #data appeared


How HarperCollins's Chief Digital Officer Uses Big Data To Make Publishing More Profitable

As more readers favor Kindles and iPads over pulp-based books, Chantal Restivo-Alessi of HarperCollins is mining digital data to determine how publishers can maximize profits.Having worked at EMI records for over a decade, Chantal Restivo-Alessi knows what it's like to have the digitization of... Continue reading at Fast Company

[ Fast Company | 2014-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chantal restivo-alessi #make publishing #big data


Ronan Farrow Drops Publisher Over “Wildly Unprofessional” Decision to Publish Woody Allen’s Memoir

The author of Catch and Kill says he won't work with Hachette Book Group after it announced plans to publish his father’s book. Continue reading at Slate

[ Slate | 2020-03-04 19:50:27 UTC ]
More news stories like this | News stories tagged with: #hachette book #announced plans


Canadian Publishing 2018: Is Diverse, Data-Driven Wattpad Publishing's Future?

The Canadian digital platform is using machine learning to discover what readers want. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #machine learning


Recycle, reuse … re-publish? How publishers make what’s old new again

Despicable or brilliant? How three publishers have grown, at least in part by repurposing or resurfacing old content. The post Recycle, reuse … re-publish? How publishers make what’s old new again appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers make


Guardian publisher defends decision to publish anti-Hamas advertisement

Full-page letter by Nobel peace laureate called on British people and political leaders to 'stand firmly with the people of Israel'The publisher of the Guardian has defended its decision to run a newspaper advertisement about the conflict in Gaza that called on David Cameron and other political... Continue reading at The Guardian

[ The Guardian | 2014-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #york observer #elie wiesel #david cameron


Network to make children's publishing less London-centric, say CBN founders

The founders of Children's Book North have advised industry staffers in the north to network as they look to reduce publishing's London focus.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-30 20:38:57 UTC ]
More news stories like this | News stories tagged with: #children's publishing #children's book


Did a Revolution in Latin American Publishing Make One Hundred Years of Solitude the Success It Is Today?

When One Hundred Years of Solitude hit the market in 1967, the book industry in Spanish was booming. This situation was unimaginable for most writers and critics just a few years before. “How can literature exist,” writer Mario Vargas Llosa asked, “in countries where there are no publishing... Continue reading at Literrary Hub

[ Literrary Hub | 2020-09-11 08:48:47 UTC ]
More news stories like this | News stories tagged with: #american publishing #book industry #publishing houses #hundred years


Publishing must make room for disabled authors - for its own good

Attention to diversity has yet to pay much heed to us, but we are the biggest minority in the world, so if space is cleared everyone stands to win As a disabled writer, it has been a little strange to watch publishers rush to put on online events during the pandemic. Authors have been... Continue reading at The Guardian

[ The Guardian | 2020-09-04 14:00:57 UTC ]
More news stories like this | News stories tagged with: #publishing industry #publishers association #books published #chronic illness #living room #online events #make room


DK to publish follow-up to Rebecca Wilson's What Mummy Makes

DK will to publish ​What Mummy Makes: Family Meal Planner ​in December 2020, the follow-up to ​What Mummy Makes: Cook Just Once for You and Your Baby ​by Rebecca Wilson. Continue reading at The Bookseller

[ The Bookseller | 2020-08-26 14:00:44 UTC ]
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South China Morning Post is the Latest Publisher to Swear Off Third-Party Data

South China Morning Post is the latest news publisher to build its own first-party data platform, which it’s calling Lighthouse. Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-29 16:45:21 UTC ]
More news stories like this | News stories tagged with: #news publisher #third-party data #latest publisher


B2B Publishers Call to End Data Misuse in Online Ad Auctions

A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
More news stories like this | News stories tagged with: #publishing industry #demand-side platform #ad revenue #article pages


UK’s Publishers Association Makes a Five-Point List of Requests

'Concerned about future solvency as a consequence of supply chain interruption,' British publishers appeal to the UK government for swift financial aid. The post UK’s Publishers Association Makes a Five-Point List of Requests appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-04-28 15:40:50 UTC ]
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Hodder acquires behavioural economist's decision-making guides

Hodder & Stoughton has acquired two works from behavioural economist Dr Sheheryar Banuri about making decisions. Continue reading at The Bookseller

[ The Bookseller | 2020-04-22 01:52:13 UTC ]
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Google makes it easier for studios to self-publish Stadia games

Google has launched a new program called Stadia Makers that could lead to the release of more titles for the platform, particularly ones from experienced indie developers. The tech giant has announced the project during its virtual Games Developer Su... Continue reading at Engadget

[ Engadget | 2020-03-24 12:31:00 UTC ]
More news stories like this | News stories tagged with: #self-publish #tech giant #google makes


Digital Media India: Google Highlights Data, Subscription Products for Publishers

At the recent Digital Media India conference, Rohan Tiwary of Google Asia Pacific, offered updates on some of the company’s ongoing Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-03-17 17:30:42 UTC ]
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Emerald Publishing launches £20,000 fund to make coronavirus research available

Emerald Publishing has launched a £20,000 fund to cover article processing charges, supporting social scientists in making their research on health emergencies such as coronavirus rapidly available.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-16 15:58:43 UTC ]
More news stories like this | News stories tagged with: #emerald publishing