Kelly’s Efficiency Index, or Using Data to Make Smarter Publishing Decisions

At Digital Book World, Kelly Gallagher showed just how effective data analysis can be and how it can help you make decisions that will lead to more book sales. The post Kelly’s Efficiency Index, or Using Data to Make Smarter Publishing Decisions appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2016-03-08 00:00:00 UTC ]
News tagged with: #make decisions #book sales

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Cutting Print: Making It Work When Publishing Days Must Go

When a large U.S. newspaper cuts print publication days or curtails home delivery, headlines may scream media apocalypse. But for Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-27 15:09:04 UTC ]
More news stories like this | News stories tagged with: #print publication


Senators Question Education Publishers’ Data Collection Practices

An August 12 letter, signed by three senators raised concerns that the data harvested and maintained by digital educational publishers today “could pose a serious risk to students, parents, and educational institutions" if "stolen, collected, or sold without their permission or knowledge.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #educational institutions


Study: How Today’s News Publishers Can Use Data, Best Practices, and Test-and-Learn Tactics to Build Better Pay-Meters

The past half-decade has seen a digital subscription renaissance in the news publishing industry. Publishers are increasingly recognizing a market Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-13 17:00:55 UTC ]
More news stories like this | News stories tagged with: #news publishers #increasingly recognizing #news publishing


Hachette makes string of appointments from outside publishing in HR shake-up

Hachette has announced seven people are leaving its HR department to be replaced by new appointments, mainly from outside the publishing world, in a major shake-up. Continue reading at The Bookseller

[ The Bookseller | 2019-08-01 14:50:21 UTC ]
More news stories like this | News stories tagged with: #publishing world #hr department #hachette


How Publishers Are Using Data to Transform Their Marketing Operations

Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability... Continue reading at Folio Magazine

[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
More news stories like this | News stories tagged with: #paying subscribers #b2b publications #hanley wood #phone calls #ll notice #free e-book #e-book #digital content #magazine publisher


Braithwaite, Rankin and Wesolowski make Amazon Publishing Readers’ Awards shortlist

Booker Prize longlistee Oyinkan Braithwaite has made the shortlist for the 2019 Amazon Publishing Readers’ Awards with Ian Rankin and Matt Wesolowski each bagging two nominations.  Continue reading at The Bookseller

[ The Bookseller | 2019-07-24 09:47:48 UTC ]
More news stories like this | News stories tagged with: #ian rankin #amazon publishing


5 exciting L.A. book events that will make you sound even smarter at parties

Looking for great book events to get your brain going? We’ve got you covered with some great upcoming events including a tribute to the late Kevin Killian; two chances to catch the "Prince of Preschool Books” Hervé Tullet; a Gen X-themed reading; a book signing with Bobby Hundreds; and, last... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-06-21 14:30:00 UTC ]
More news stories like this | News stories tagged with: #book events #book signing #bobby hundreds #great book


The Week in Libraries: New Reader Survey Urges Publishers, Libraries to Bridge Their Data Gap

Among the stories making news this week: veteran bookseller and library advocate Tim Coates releases a reader-focused survey; more drama over Drag Queen Storytimes; and what to expect from all the talk of antitrust action in the tech sector. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #data gap #antitrust action #tech sector #bookseller #libraries


Watch a pastry chef try to make gourmet Doritos: Publisher’s Brief

Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here’s the previous edition. Today’s edition of Publisher’s Brief focuses on awesome content because, well,... Continue reading at Advertising Age

[ Advertising Age | 2019-05-30 19:11:41 UTC ]
More news stories like this | News stories tagged with: #cease publication #daily beast #latest issue #i-hsien sherwood #alfred maskeroni


Facebook's pivot to privacy will make data more powerful than ever

The platform is increasing its focus on Groups, where algorithms will have even more influence on the content users see. Continue reading at Media Week

[ Media Week | 2019-05-29 13:15:44 UTC ]
More news stories like this | News stories tagged with: #content users


The Rundown: Search-focused publishers make for attractive acquisition targets

Unlike the crop of publishers that rode social distribution to easy scale several years ago, search-focused publishers rely on a much more stable and sustainable source of traffic. The post The Rundown: Search-focused publishers make for attractive acquisition targets appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-16 00:00:00 UTC ]
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Palm Coast Data Sold to Irish Magazine Publisher for $1 Million, Plus Rent

Palm Coast Data (PCD), the Florida-based provider of subscription and ecommerce fulfillment services to magazine publishers including F+W Media, MotorTrend Group and New York Media, has been sold by former longtime owner AMREP Corp. in exchange for $1 million in cash. The buyer, Studio... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #10th year #great outcome #sale means


Meredith and Hearst Magazines adopt new data standard, Oprah on ‘Buttabeep, Buttaboop’ (Pete Buttigieg): Publisher’s Brief

Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. Bigger data: Meredith Corporation and Hearst Magazines are adopting a new... Continue reading at Advertising Age

[ Advertising Age | 2019-04-30 00:00:00 UTC ]
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'A real loss': MUP and the 'terrible' decision that rocked Australian publishing

When five members of the Melbourne University Publishing board resigned, high-profile Australians made their feelings knownIt’s not every day that the internal machinations of a university press should be felt at the top echelons of politics. But as news broke on Wednesday that five members of... Continue reading at The Guardian

[ The Guardian | 2019-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #journalism school #@louiseadler #@unimelb student


Scottish indies make their mark with nimble publishing and community ethos

Three small independent publishers from Scotland discuss the challenges and opportunities presented by their limited size and staffing—but there is little limit to their ambition. Continue reading at The Bookseller

[ The Bookseller | 2019-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #opportunities presented #limited size


‘Efficient’: Publishers are recycling their Instagram efforts for Facebook Stories

Once a ghost town, Facebook Stories has gotten increasingly more attractive to publishers. The post ‘Efficient’: Publishers are recycling their Instagram efforts for Facebook Stories appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-01-14 00:00:00 UTC ]
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Québec Publishers on Making Sales in Europe: Ground Teams and Booksellers

Sometimes called 'direct export,' the best route to markets in Europe for Québec's publishers may be through European booksellers–and agile ground teams to get their attention. The post Québec Publishers on Making Sales in Europe: Ground Teams and Booksellers appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #qubec publishers #european booksellers #booksellers appeared


Digiday Research: European publishers expect to make more money from branded content in 2019

Three-quarters of European publishers surveyed by Digiday plan to increase revenues from video advertisements and branded content in 2019. The post Digiday Research: European publishers expect to make more money from branded content in 2019 appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday research #branded content #increase revenues


New Bath & Bristol Small Publishers’ event makes 'south west nexus'

The inaugural Bath and Bristol Small Publishers’ Gathering will take place this weekend featuring 28 presses, as the independents "break free of London’s gravitational pull". Continue reading at The Bookseller

[ The Bookseller | 2018-10-31 00:00:00 UTC ]
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‘The quality of vendor data is shocking’: Overheard at Digiday Publishing Summit Europe

Digital publishers face the challenges of the power struggle between platforms, fighting for transparency in ad tech and European data privacy regulations. The post ‘The quality of vendor data is shocking’: Overheard at Digiday Publishing Summit Europe appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #power struggle #ad tech