The Wall Street Journal, Barron’s Group Emphasize First-Party Data to Advertisers

In an especially challenging year for print media advertising, The Wall Street Journal and Barron's Group executives spent their NewFronts presentation (virtually) touting their first-party data on consumers, especially the new paying readers who signed up during the pandemic. "There's a lot that is challenging in the world right now, but choosing with whom you... Continue reading at 'AdWeek'

[ AdWeek | 2020-06-24 18:42:54 UTC ]
News tagged with: #challenging year #first-party data #paying readers #print media

Other Publishing stories related to: 'The Wall Street Journal, Barron’s Group Emphasize First-Party Data to Advertisers'

Reading Agency presents report to Downing Street

The Reading Agency has presented a report to Downing Street showing that 92% of participants in its Reading Ahead challenge felt more confident about reading after taking part. The charity presented its findings into the impact of Reading Ahead, which was known as the Six Book Challenge from... Continue reading at The Bookseller

[ The Bookseller | 2015-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading agency #downing street #taking part #book challenge #bali rai

Auction Set For Turnkey Facilities of Bankrupt Southern California Advertising Publishing Company

By order of the U.S. Bankruptcy Court, Tiger Capital Group&rsquo;s Remarketing Services Division, Hilco Industrial, The Branford Group, andNortheast Printing Machinery will conduct a two-day live webcast auction on S ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bankruptcy court

Why Purchase of Millennial Media Brings Verizon Closer to Its Data Dreams

AOL won't talk about it, but the steady stream of mobile activity and profile data the firm now has at its disposal from its new parent Verizon makes its Millennial Media acquisition far more powerful than it would otherwise be. AOL bought mobile ad network Millennial for $238 million... Continue reading at Advertising Age

[ Advertising Age | 2015-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #steady stream #third-party publishers #global director

Is Native Advertising About to Go the Way of Pop-Up Ads?

When the concept of native advertising first gained widespread attention in 2012, it was expected to lift publishers' fortunes and rescue digital advertising from the perpetual downward slide of display ad rates.Fast-forward three years, and native has largely delivered on that promise.... Continue reading at Advertising Age

[ Advertising Age | 2015-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #branded content #reach $8

My Job In 5: Sam Eades, Senior commissioning editor/associate publicist, Orion Publishing Group

Describe your role I have an unusual role in that I am a publicist and an editor, two jobs in one. As well as putting together PR campaigns, I also commission fiction for the Orion Fiction list and am looking for crime, speculative and reading group fiction for the commercial and... Continue reading at The Bookseller

[ The Bookseller | 2015-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sam eades #pr campaigns

Latest James Bond scribe says Idris Elba 'too street' to play 007 - and later apologizes

First of all, Anthony Horowitz may be a bestselling author in England, but he's not Ian Fleming. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #idris elba #anthony horowitz #bestselling author #ian fleming

Charlotte Agenda’s local news formula: fewer advertisers, deeper partnerships

Local-news publishers are able to reach people cheaper and more easily on the Web than they can through legacy media. But few have nailed the revenue side of the equation, which has been harder to crack. North Carolina’s Charlotte Agenda is trying to solve that problem by eschewing low-CPM... Continue reading at Digiday

[ Digiday | 2015-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #legacy media #north carolina

An education from Alan Watkins, the master columnist of Fleet Street | Peter Oborne

The political writer’s A Short Walk Down Fleet Street vividly describes the characters and culture of a golden age in newspaper publishingWhen I was a schoolboy in the 1970s, I used to read Alan Watkins’s column in the New Statesman every week. Through him I felt I personally knew and understood... Continue reading at The Guardian

[ The Guardian | 2015-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #great figures #sunday express

The Story Behind (and Tips From) the Most Successful Crowdfunding Campaign in the History of Journalism

A simple WordPress blog named #NoHaceFaltaPapel didn&rsquo;t exist a year ago. Well now it&rsquo;s a publishing company whose El Espa&ntilde;ol is responsible for the largest crowdfunding campaign for journalism to date. ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-08-26 00:00:00 UTC ]
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@Jobsinbooks asks HR- Sarah Parascandolo, Taylor & Francis Group

Name 3 things you are looking for in my CV - Clear and structured career history - Demonstration of how your knowledge, skills and experience are relevant for the role - Accuracy – no typos! I Love Taylor & Francis - how can I get that across without acting like a super-fan? Continue reading at The Bookseller

[ The Bookseller | 2015-08-21 00:00:00 UTC ]
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How Twitter more than doubled its advertising audience

Twitter has revamped its mobile ad network to target up to 700 million consumers, more than double its own audience of 310 million users. The key to the larger reach is its ability to target lookalike users, ones who share characteristics with its core audience. Today, Twitter introduced new ad... Continue reading at Digiday

[ Digiday | 2015-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #larger reach #core audience #ad formats #publishing partners #promoted tweets #targeting capabilities

Korean street food book to Mitchell Beazley

Octopus Publishing Group’s Mitchell Beazley imprint has acquired a new Korean cookbook from the founders of a street food company. Denise Bates, group publishing director at Octopus, bought world rights to K Food: Korean Home Cooking and Street Food by Da-Hae and Gareth West from Anna Power at... Continue reading at The Bookseller

[ The Bookseller | 2015-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #denise bates #mitchell beazley #johnson alcock

Sargent promoted at Holtzbrinck Publishing Group

Holtzbrinck Publishing Group has reorganised its management structure following the formation of Springer Nature earlier this year, with Macmillan's John Sargent assuming the role of HPG's executive vice president, reporting to group c.e.o. Stefan von Holtzbrinck. Springer Nature chief... Continue reading at The Bookseller

[ The Bookseller | 2015-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #macmillan science #management structure

Pearson sells Economist Group stake

Publishing group Pearson says it has agreed to sell its 50% stake in the Economist Group for £469m. Continue reading at BBC News

[ BBC News | 2015-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #50% stake #economist group

Pearson sells Economist Group stake for £469m

Existing shareholder Exor increases its holding from 4.7% to 43.4% to become the largest single shareholder in the publishing groupPearson has sold its 50% stake in the Economist Group, publisher of the Economist newspaper, to existing shareholders for £469m in cash.The deal, a fait accompli... Continue reading at The Guardian

[ The Guardian | 2015-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #50% stake #economist group #major change

Oh, the Parties You'll Throw: Celebrating the New Dr. Seuss Book Across the Country

Bookstores across the country threw parties to celebrate the release of the latest, never-before-seen Dr. Seuss picture book, 'What Pet Should I Get?' Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #seuss book

Binders Full of Women Writers: can a secret Facebook group claim to be inclusive?

Can an online ‘safe space’ be both selective and preoccupied with inclusivity? That’s a question that Binders Full of Women Writers is trying to sort out after a member published an article about the Facebook groupThe first rule of Binders Full of Women Writers is: you do not talk about Binders... Continue reading at The Guardian

[ The Guardian | 2015-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public media #fight club

Five Liverpool libraries 'ready for community groups'

Liverpool city council is preparing to hand over five libraries to local community groups to run, according to the Liverpool Echo. Continue reading at The Bookseller

[ The Bookseller | 2015-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #liverpool libraries #community groups #liverpool echo

Simon Collinson: Surveying small publishing's data on ebooks

A timely inquiry today, something for small publishers to consider. As my colleague Philip Jones wrote here at The FutureBook last week, the ebook market "that once was booming is now maturing. Continue reading at The Bookseller

[ The Bookseller | 2015-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small publishers #ebook market