In an especially challenging year for print media advertising, The Wall Street Journal and Barron's Group executives spent their NewFronts presentation (virtually) touting their first-party data on consumers, especially the new paying readers who signed up during the pandemic. "There's a lot that is challenging in the world right now, but choosing with whom you... Continue reading at 'AdWeek'
[ AdWeek | 2020-06-24 18:42:54 UTC ]
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#first-party data
#paying readers
#print media
LinkedIn sat down with four marketing agency thought leaders – Lauren Goldstein (BabcockJenkins); Gina Michnowicz (Union + Webster); Thad Khalow (BusinessOnline); and Lee Odden (TopRank Marketing) – who engaged in a vibrant discussion of the key marketing trends to follow this year. The... Continue reading at Digiday
[ Digiday | 2016-03-08 00:00:00 UTC ]
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#post download
#sponsor content
Facebook Atlas, the social platform's ad server that extends far beyond its own site and apps, is getting a few noteworthy updates today. The Menlo Park, Calif.-based company is announcing Offline Actions, which lets Atlas-using marketers upload their own point-of-sale data and view it... Continue reading at AdWeek
[ AdWeek | 2016-03-07 00:00:00 UTC ]
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#mobile devices
Non-traditional products and services are key for fulfillment providers, publishing clients alike, according to the 2016 Fulfillment Services Bureau Survey. The post Digital and Data Drive Growth in Fulfillment Services appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-04 00:00:00 UTC ]
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#fulfillment services
#post digital
The Literary Platform's Sophie Rochester on publishing by numbers, and whether the industry can keep its soul in an increasingly data-driven future. Continue reading at The Bookseller
[ The Bookseller | 2016-03-01 00:00:00 UTC ]
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Square Peg has acquired 70s Dinner Party by Anna Pallai, a book that "applauds" all that is wonderfully "downright naff" in retro 70s dining, following a five-way auction. Continue reading at The Bookseller
[ The Bookseller | 2016-02-20 00:00:00 UTC ]
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#square peg
Property website Domain increases digital revenue by 37% and continues to prop up Fairfax’s overall profit as editorial restructure is announcedFairfax Media, publishers of the Age and the Sydney Morning Herald, have returned a net profit of $27.4m for the first half of the financial year... Continue reading at The Guardian
[ The Guardian | 2016-02-19 00:00:00 UTC ]
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#net profit
#editorial restructure
#financial year
#print advertising
Magazine publisher acquires social network’s owner Viant and will mine its membership dataTime Inc has acquired what is left of social media pioneer MySpace in a move designed to hoover up user data to help it target digital ads more effectively.The publisher of magazines including Time, People... Continue reading at The Guardian
[ The Guardian | 2016-02-11 00:00:00 UTC ]
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#user data
#move designed
If you believe what you read, and what you hear at events like the IAB's Annual Leadership Meeting, ad blocking is an existential crisis for the advertising industry, and even more so for the content publishing industry. At the aforementioned meeting, Article 19 of the Universal Declaration of... Continue reading at Advertising Age
[ Advertising Age | 2016-02-03 00:00:00 UTC ]
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#universal declaration
#human rights
#put back
Time Inc. has launched a personalized beauty service, Powder, serving up recommended products and articles to users for Time Inc. This means it can re-target Powder users across its beauty portfolio, including titles like Marie Claire, InStyle and Look. L'Oreal is the only brand partner on board... Continue reading at Digiday
[ Digiday | 2016-02-03 00:00:00 UTC ]
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#including titles
#marie claire
#revenue streams
#native content
Chair of book publisher Penguin Random House UK and Wikipedia founder take up their roles with immediate effectGuardian Media Group has appointed Baroness Rebuck, the chair of book publisher Penguin Random House UK, and Wikipedia founder Jimmy Wales to its board.They join other high profile... Continue reading at The Guardian
[ The Guardian | 2016-01-27 00:00:00 UTC ]
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#baroness rebuck
Rowman & Littlefield has appointed Oliver Gadsby to the newly created position of president of its academic and professional division. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-26 00:00:00 UTC ]
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#rowman littlefield
#professional division
U.S. publishers could learn a thing or two about fighting ad blockers from their counterparts up north. Narcity Media, which runs a pair of city-focused sites aimed at Canadian millennials, last week started asking ad blockers to log in with their Facebook accounts if they wanted to read its... Continue reading at Digiday
[ Digiday | 2016-01-22 00:00:00 UTC ]
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#sponsored content
Publisher of Decor and Art Business News adds Red Dot Art Fair and Art Santa Fe to growing exhibitions division. The post Redwood Media Group Acquires Two Art Shows appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-01-14 00:00:00 UTC ]
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In an alternate universe, Snapchat would have become a part of Facebook when the social network reportedly tried to buy the mobile app for $3 billion in 2013. Instead Snapchat has set its sights on recreating Facebook's success, and its employees have been discussing with people outside the... Continue reading at Advertising Age
[ Advertising Age | 2016-01-13 00:00:00 UTC ]
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#mobile app
#$3 billion
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“The way people buy books today is completely different from how they bought them five or 10 years ago,” Martin Lindstrom says. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
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#big impact
Five book industry organizations issued a statement expressing "extreme concern” about the mysterious disappearance of five employees of a Hong Kong publishing and bookselling company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
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#mysterious disappearance
Facebook is pulling back the curtain just enough to tout how much money it's making for publishers. The Menlo Park, Calif.-based company today said its mobile-focused Facebook Audience Network (FAN) had a $1 billion annual run rate during the fourth quarter for advertising spend, with "the... Continue reading at AdWeek
[ AdWeek | 2016-01-07 00:00:00 UTC ]
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#mobile apps
#private marketplaces
#mediation services
#ad server
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DJ Taylor’s survey of the English literary scene of the last century is vivid and rich but lacks analysisTo Dr Johnson, it was Grub Street, where “no man but a blockhead ever wrote, except for money”. To Thackeray, it was “the Corporation of the Goosequill”. In the 20th century, Bloomsbury’s... Continue reading at The Guardian
[ The Guardian | 2016-01-03 00:00:00 UTC ]
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#starting point
#trading conditions
#hot metal
"What if the most disruptive thing ebooks ever do is make books truly ubiquitous?" asks Worldreader's Danielle Zacarius in her article for us today. Worldreader's mission uses e-readers, mobile phones and other devices. The programme, a 501(c)3 (non-profit) charity based in San Francisco,... Continue reading at The Bookseller
[ The Bookseller | 2015-12-25 00:00:00 UTC ]
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#make books
#mobile phones
Bertelsmann Education Group c.e.o., Kay Krafft, has been appointed to the Bertelsmann’s Group Management Committee (GMC), effective as of 1st January. Continue reading at The Bookseller
[ The Bookseller | 2015-12-22 00:00:00 UTC ]
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#1st january