The Wall Street Journal, Barron’s Group Emphasize First-Party Data to Advertisers

In an especially challenging year for print media advertising, The Wall Street Journal and Barron's Group executives spent their NewFronts presentation (virtually) touting their first-party data on consumers, especially the new paying readers who signed up during the pandemic. "There's a lot that is challenging in the world right now, but choosing with whom you... Continue reading at 'AdWeek'

[ AdWeek | 2020-06-24 18:42:54 UTC ]
News tagged with: #challenging year #first-party data #paying readers #print media

Other Publishing stories related to: 'The Wall Street Journal, Barron’s Group Emphasize First-Party Data to Advertisers'


Library Journal Publisher Ian Singer to Step Down

Media Source CEO, Randy Asmo will serve as interim publisher while a search is conducted for Singer's replacement. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-03 00:00:00 UTC ]
More news stories like this |


Starcom MediaVest Group’s Mac Delaney to Keynote Folio: Show

Programmatic is one element of an ever-changing advertising landscape, but its impact can't  be overstated. At its core are data-driven efficiencies and audience activation and it has captured brand interest as a key marketing strategy while both publishers and agencies overhaul their own... Continue reading at Folio Magazine

[ Folio Magazine | 2015-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #show appeared


Malaysia’s Karangkraf Media Group Does It All

Under the leadership of Dato, Karangkraf Media Group has become perhaps the most dominant book publisher and printer in Malaysia. The post Malaysia’s Karangkraf Media Group Does It All appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post malaysia


Forbes Media Expands Native Advertising Service

Forbes Media announced today the expansion of its native advertising efforts with BrandVoice "Special Features," which allows companies to publish branded digital content with the same tools as the editorial staff.This is the fourth BrandVoice feature created since the platform's debut in 2010.... Continue reading at Advertising Age

[ Advertising Age | 2015-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #photo galleries


Fantasy Writer Greenwood Launching Publishing Group

Ed Greenwood, best known as the bearded creator of the Forgotten Realms universe for Dungeons and Dragons, is launching an unconventional publishing group of his own, called The Ed Greenwood Group (TEGG). Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-28 00:00:00 UTC ]
More news stories like this |


Daily Mail publisher hit by fall in print advertising

DGMT share price drops 9% after ‘marked deterioration’ in advertising revenue for flagship print titlesShares in the Daily Mail’s parent company have slumped 9% after it reported a fall in print advertising revenues at its flagship national newspapers. Advertising revenues at the Daily Mail and... Continue reading at The Guardian

[ The Guardian | 2015-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print advertising #advertising revenue #advertising revenues #digital counterpart #8% increase #print decline


The birthday party

On the occasion of its 20th birthday, The Bookseller would like to wish Amazon and its founder Jeff Bezos many happy returns. Amazon is a remarkable business led by a remarkable visionary. He may not acknowledge it but Bezos is the natural heir to people such as Sir Allen Lane and Tim... Continue reading at The Bookseller

[ The Bookseller | 2015-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tim waterstone #20th birthday


My Job In 5: Ania Duggan, Commissioning Editor- Audio, Penguin Random House Group UK

Describe your role I project manage the creation of our audiobooks by a wide range of fiction and non-fiction authors. This involves reading manuscripts and identifying books to record, acquiring audio rights if necessary, casting the right voices to bring stories to life and arranging... Continue reading at The Bookseller

[ The Bookseller | 2015-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wide range


National Journal Magazine to Cease Publication By Year’s End

Resources to be redirected to faster-moving digital and daily products. The post National Journal Magazine to Cease Publication By Year’s End appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cease publication


UK Group to Fight Bias Against Older Debut Authors

Authors can debut at any age — even after 40, the de facto cut off for young writers — and in the UK a new group is fighting the ageist bias. The post UK Group to Fight Bias Against Older Debut Authors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk group


Man Group c.e.o. joins PRH board

Emmanuel Roman, the c.e.o. of the Man Group, sponsor of the Man Booker Prize, has joined the board of directors of Penguin Random House. Roman will act as an independent director. He has served as c.e.o. of the London-based Man Group since 2013. As well as a career in investment, Roman has... Continue reading at The Bookseller

[ The Bookseller | 2015-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #man group #independent director #paris review


Is YP's Search Data Strong Enough to Win More Local Digital Ad Dollars?

A few years ago, Foursquare, Yelp and Groupon seemed to be booming with brands and consumers, painting a pretty lucrative picture of the future of local advertising. Fast-forward to today—Yelp is reportedly up for sale, Foursquare's growth has stalled, and the daily-deal market has burned out. ... Continue reading at AdWeek

[ AdWeek | 2015-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #location-based ads #forrester research #drive sales


Walker Group appoints global sales manager

The Walker Books Group has appointed Lucy Pleydell-Pearce as senior group and intercompany sales manager. She joins Walker from Templar Books, where she was foreign rights manager.   Pleydell-Pearce, who will take up the role 6th July, will manage the inter-company sales flow for books... Continue reading at The Bookseller

[ The Bookseller | 2015-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #candlewick press


Business.com CEO on How Data Is Transforming Publishing

Tony Uphoff, CEO of Business.com, has more than 20 years of experience leading and transforming b-to-b publishing companies.Before joining Business.com in 2013, he was CEO of tech publisher UBM TechWeb, where he led the company's transformation from a $125 million print-centric business to a... Continue reading at Advertising Age

[ Advertising Age | 2015-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing companies #yellow pages #medium-sized businesses


Wiley in data partnership with Figshare

John Wiley has announced a partnership with data repository organisation Figshare, part of Macmillan's Digital Science business, to support authors who wish to openly share their data. Continue reading at The Bookseller

[ The Bookseller | 2015-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john wiley #support authors


Bonnier buys Totally Entwined Group

Bonnier Publishing has acquired Lincolnshire-based commercial fiction publisher Totally Entwined Group for an undisclosed sum.   Bonnier is acquiring the whole company and its imprints Totally Bound Publishing (romance), Pride Publishing (LGBTQI fiction), Finch Books (YA), Evidence Press... Continue reading at The Bookseller

[ The Bookseller | 2015-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bonnier publishing


Global Publishing Leaders 2015: China Publishing Group Corporation

China Publishing Group Corporation (CPG) is a large-scale trade and professional publishing group covering print and digital publishing, copyright transactions, and book import and export with publication as its core business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #core business


Quarto Group profits up 26% in 2014

Profits at global publishing company The Quarto Group rose 26% in 2014, with profits in the UK growing 24%.   In a statement filed with Companies House, Quarto said adjusted profit before tax totalled $12.1m (£7.7m) last year. Revenues were up 2% compared to 2013 to $172.6m (£110m).   Continue reading at The Bookseller

[ The Bookseller | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #companies house #adjusted profit #2% compared


Global Publishing Leaders 2015: Olma Media Group

Olma Media Group is one of the most rapidly expanding publishing houses in Russia. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this |


Global Publishing Leaders 2015: Groupe Albin Michel

Albin Michel is one of France’s leading literary and educational publishers, and has been honored by the country’s highest literary awards. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #albin michel #leading literary #educational publishers