The Wall Street Journal, Barron’s Group Emphasize First-Party Data to Advertisers

In an especially challenging year for print media advertising, The Wall Street Journal and Barron's Group executives spent their NewFronts presentation (virtually) touting their first-party data on consumers, especially the new paying readers who signed up during the pandemic. "There's a lot that is challenging in the world right now, but choosing with whom you... Continue reading at 'AdWeek'

[ AdWeek | 2020-06-24 18:42:54 UTC ]
News tagged with: #challenging year #first-party data #paying readers #print media

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Strong December boosts high street

High street chain retailers have been buoyed by successful December trading, The Bookseller can report. Blackwell’s saw a like-for-like sales increase of 3.38% excluding its London Charing Cross Road store, which closed in June. Across its promotion and Christmas catalogue titles, sales were... Continue reading at The Bookseller

[ The Bookseller | 2015-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales increase #online sales #david prescott


Amazon's third party sales 'over 40% of total'

Third party sellers accounted for more than 40% of all items sold on Amazon in 2014, the online retailer has revealed. There are currently more than two million vendors on the online retail site, who sold more than two billion items worldwide last year, including books, clothing and other... Continue reading at The Bookseller

[ The Bookseller | 2015-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #items sold #products directly #online retailer #including books #mobile devices


Buzzfeed's New Publisher Says Data Shows Emotional Content, Shareability Key to Viral Success

  Photo: Alfred Maskeroni Specs Who Dao Nguyen New gig Publisher, BuzzFeed Old gig Vp of growth and data, BuzzFeed Age 41 Twitter @daozers What do you do as publisher? Publishing is literally the act of making information available to the public. For a purely digital operation like... Continue reading at AdWeek

[ AdWeek | 2015-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shed light #paid media #ve found #brand affinity #pop culture #buddhist nun


The Technology Snob’s Favorite Hacker Group

This essay is adapted from Hacker, Hoaxer, Whistleblower, Spy: The Many Faces of Anonymous, by Gabriella Coleman, published by Verso. On the evening of Thursday, Dec. 11, Coleman will be discussing her book with the ACLU’s Christopher Soghoian at a free Future Tense happy hour event in... Continue reading at Slate

[ Slate | 2014-12-08 00:00:00 UTC ]
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'High Street Heroes' gear up for Small Business Saturday

Indie bookshops are gearing up to welcome shoppers with events and promotions tomorrow (6th December) to mark Small Business Saturday. The initiative is in its second year in the UK. It is supported by American Express (Amex), which will give its customers £5 back when they spend more than £10... Continue reading at The Bookseller

[ The Bookseller | 2014-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indie bookshops #purchases made #participating stores


Schnittman leaving Hachette Book Group

Evan Schnittman, e.v.p, chief marketing and sales officer at Hachette Book Group (HBG) in the US, is to leave the company. Scnittman joined HBG in 2012, from Bloomsbury UK, where he was m.d., group sales and marketing, print and digital. Continue reading at The Bookseller

[ The Bookseller | 2014-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chief marketing #evan schnittman #sales officer #bloomsbury uk #group sales


Robb Report Sold to PE Group

Robb Report, a magazine and lifestyle brand dedicated to the ultra wealthy, has been sold to Rockbridge Growth Equity, a Detroit-based private equity firm. Terms weren't disclosed. Continue reading at Folio Magazine

[ Folio Magazine | 2014-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #robb report #terms weren


Campaign group launches 'Amazon Free' shopping guide

Independent booksellers and WH Smith feature on an “alternative” shopping guide for Christmas created by campaign group Amazon Anonymous. The group has teamed up with Ethical Consumer to create an alternative shopping guide for those who have signed up to its “Amazon Free Challenge” – in which... Continue reading at The Bookseller

[ The Bookseller | 2014-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shopping guide #independent booksellers


Curtis Brown launches online book group

Curtis Brown is launching an online book group, offering readers the chance to get “a sneak preview of work from some of the agency’s most exciting new and undiscovered authors” just ahead of publication. Applications for readers for the group, the first online reading group to be hosted by a... Continue reading at The Bookseller

[ The Bookseller | 2014-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #offering readers #literary agency #curtis brown #sneak preview #conville walsh


New ACE journal explores 'value of art and culture'

Arts Council England (ACE) has launched a new journal devoted to discussing "the value of art and culture". The magazine, Create, available digitally through ACE's website, features pieces from former prime minister John Major, novelist Naomi Alderman, and an interview with Neil Gaiman speaking... Continue reading at The Bookseller

[ The Bookseller | 2014-11-20 00:00:00 UTC ]
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What Every Tech-Savvy Marketer Should Know About the Future of Programmatic Advertising

Premium programmatic is a hot concept, and it's catching on. The ad industry's top brands are embracing more automation for digital campaigns—Cadillac, Tory Burch, CBS—and publishers are too. Instead of open exchanges where low-quality advertisers compete for low-quality Web inventory, a more... Continue reading at AdWeek

[ AdWeek | 2014-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #neal mohan


Oyster Debuts Online Literary Journal

Oyster, the ebook subscription service, is launching the 'Oyster Review,' an online literary journal that will publish original material on books and writing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-20 00:00:00 UTC ]
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Campaign group launches Amazon Christmas boycott

Amazon Anonymous has raised £7,000 for a campaign urging people not to shop with Amazon this Christmas. The campaign group is asking people to sign up to its Amazon Free Challenge, where customers boycott shopping with Amazon from the 1st to the 25th of December to show the retailer that: “if... Continue reading at The Bookseller

[ The Bookseller | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon anonymous #campaign group #fair share #shoppers find


This Comic Book Makes Important, Boring Data Fun To Read

Terms of Service ingeniously harnesses the power of comics to keep readers engaged.Terms of Service is a newly published digital graphic novel from Al Jazeera that explores the turbulent relationship technology users today have with services provided by big data companies.Read Full Story Continue reading at Fast Company

[ Fast Company | 2014-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #al jazeera


Hachette Book Group reaches agreement with Amazon

Hachette Book Group (HBG) in the US and Amazon have reached a new multi-year agreement, after months of negotiations and a very public battle. The agreement will give HBG responsibility for setting consumer prices of its ebooks, and the publisher will “benefit from better terms when it delivers... Continue reading at The Bookseller

[ The Bookseller | 2014-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #multi-year agreement #public battle #hachette books #print sales


Role for Stericker at new Hachette Children's Group

Sophie Stericker, currently art director at Orchard Books, will next year take on the role of creative director of the newly formed Hachette Children’s Group (HCG). Hachette UK is to merge its three children’s businesses - Hachette Children’s Books, Orion Children’s Publishing and Little, Brown... Continue reading at The Bookseller

[ The Bookseller | 2014-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #group hcg #hachette children #orchard books #orion children #brown books #art director #creative director #hachette uk #young readers #1st january


Green Party's Bennett to co-judge Bread and Roses Award

Green Party leader Natalie Bennett will join writer Anna Minton and philosophy lecturer Nina Power as guest judges for the Bread and Roses Award for Radical Publishing 2015. The award, run by the Alliance of Radical Booksellers (ARB), celebrates non-fiction that is informed by socialist,... Continue reading at The Bookseller

[ The Bookseller | 2014-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #roses award #green party


Crown Nabs Already-Optioned Berlin Wall Narrative

Film rights to Greg Mitchell’s new work of nonfiction, tentatively titled 'The Tunnels: JFK vs. CBS & NBC,' have already sold to FilmNation Entertainment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #film rights #tentatively titled


Cygnus Continues Sell Off, Divests Public Safety Group

Cygnus continued its piece-by-piece sell off Monday, sending its public safety and transportation divisions to SouthComm. Terms weren't disclosed. The deal includes 11 magazines, seven trade shows and seven digital properties. Cygnus says all employees moving to new ownership will be retained. Continue reading at Folio Magazine

[ Folio Magazine | 2014-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #terms weren #trade shows #digital properties


Facebook Data Requests From Law Enforcement Are Increasing

Requests for Facebook user information from law enforcement are up 24% since 2013.Tech companies like Facebook and Twitter siphon up untold gigabytes of user data, which makes them obvious targets for governments and law enforcement agencies looking to gather evidence. This week in a bid for... Continue reading at Fast Company

[ Fast Company | 2014-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook published #tech companies #user data