The Wall Street Journal, Barron’s Group Emphasize First-Party Data to Advertisers

In an especially challenging year for print media advertising, The Wall Street Journal and Barron's Group executives spent their NewFronts presentation (virtually) touting their first-party data on consumers, especially the new paying readers who signed up during the pandemic. "There's a lot that is challenging in the world right now, but choosing with whom you... Continue reading at 'AdWeek'

[ AdWeek | 2020-06-24 18:42:54 UTC ]
News tagged with: #challenging year #first-party data #paying readers #print media

Other Publishing stories related to: 'The Wall Street Journal, Barron’s Group Emphasize First-Party Data to Advertisers'


Book Club Associates sold to Webb Group

Written By: Lisa Campbell Publication Date: Tue, 08/03/2011 - 16:00 Online bookseller Book Club Associates (BCA) has been sold to a retail home entertainment supplier. The Webb Group, which supplies retail home entertainment products including games, DVDs, music and gifts, announced the... Continue reading at The Bookseller

[ The Bookseller | 2011-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sells books #webb group #mail order


HMV Group makes Waterstone's pledge

Written By: Lisa Campbell Publication Date: Mon, 07/03/2011 - 09:14 HMV Group has moved to reassure publishers of Waterstone's future, revealing the bookseller is on track to achieve its predicted 2%–3% operating margin by the end of its financial year. Tuesday's [1st March] trading statement... Continue reading at The Bookseller

[ The Bookseller | 2011-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #financial year #net debt


Independent Booksellers Week to promote reading groups

Written By: Lisa Campbell Publication Date: Fri, 04/03/2011 - 09:12 National Reading Group Day is among the new features designed to boost the importance of indie retailers during this year’s Independent Booksellers Week. The Booksellers Association has just announced that the annual IBW will... Continue reading at The Bookseller

[ The Bookseller | 2011-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indie retailers #booksellers association #key aim


Quartet to launch investigative journalism imprint

Written By: Graeme Neill Publication Date: Mon, 21/02/2011 - 15:59 Quartet Books is launching a new imprint by veteran American broadcast journalist Charles Glass. The imprint, called Charles Glass Books, will focus on investigative journalism, war, world politics and corporate and political... Continue reading at The Bookseller

[ The Bookseller | 2011-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #investigative journalism #world politics


What About an Ad Wall?

Viewing ads in exchange for service could help monetize "occasionals" and "fly-bys"--which represent a much larger part of a publisher's audience than hard core users. Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #larger part


Quarto defends high street as it posts strong results

Written By: Charlotte Williams Publication Date: Tue, 15/02/2011 - 09:43 Most publishers are neglecting the marketing role provided by bricks and mortar bookshops, said the head of Quarto as it unveiled its annual results. Chairman and c.e.o. Laurence Orbach said he was "pleased" with the... Continue reading at The Bookseller

[ The Bookseller | 2011-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #annual results #mortar bookshops #laurence orbach #full year #digital opportunities #high street


Transworld acquires Streets memoir

Written By: Charlotte Williams Publication Date: Tue, 15/02/2011 - 08:51 Transworld is to publish music memoir The Story of the Streets by Mike Skinner, detailing the rise of the Birmingham-born rapper and his band. Editorial director Simon Thorogood bought UK and Commonwealth rights from Jon... Continue reading at The Bookseller

[ The Bookseller | 2011-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jon elek


US group eyes Bertelsmann's DirectGroup France

Written By: Barbara Casassus Publication Date: Tue, 08/02/2011 - 15:30 Bertelsmann is negotiating to sell its French subsidiary DirectGroup France to US investment fund Najafi Companies. The fund, which is based in Phoenix, Arizona and was created in 1983, said it was in exclusive negotiations... Continue reading at The Bookseller

[ The Bookseller | 2011-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french company


Check Google Books data for errors, publishers warned

Written By: Caroline Horn Publication Date: Fri, 04/02/2011 - 09:01 Publishers are being warned to check their Google Books data online as thousands of titles have been mistakenly attributed to publisher BPR. Independent UK publisher Children’s Story Publishers spotted the mistake after its... Continue reading at The Bookseller

[ The Bookseller | 2011-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers warned #google books #early days


Egypt's telecommunications blackout crushes citizen journalism

By Tim Conneally, Betanews Responding to widespread civil unrest, the government of Egypt on Thursday evening ordered all private network operators to shut down their services, both wired and wireless.At around 12:30am local time, Egypt's outbound connections to the Internet hit a brick wall,... Continue reading at Betanews

[ Betanews | 2011-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social networking #press briefing #copyright betanews


NYT Pay Wall Could Debut Next Month

The New York Times will roll out its much-anticipated digital subscription package, probably next month, according to a report by The Wall Street Journal. Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-24 00:00:00 UTC ]
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