In an especially challenging year for print media advertising, The Wall Street Journal and Barron's Group executives spent their NewFronts presentation (virtually) touting their first-party data on consumers, especially the new paying readers who signed up during the pandemic. "There's a lot that is challenging in the world right now, but choosing with whom you... Continue reading at 'AdWeek'
[ AdWeek | 2020-06-24 18:42:54 UTC ]
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Jim Bryant draws examples from Trajectory.com bookselling partners in China to argue that superior, localized metadata increases book sales — everywhere. The post Employing Localized Data for Global Book Discovery appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-26 00:00:00 UTC ]
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Relx Group is a provider of information solutions for professionals in many industries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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French publishing company La Martinière was founded in 1992 by Hervé de la Martinière with an initial focus on illustrated photography, heritage, art, and leisure books, and has since expanded to general trade books. La Martinière acquired Seuil in 2004. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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China South Publishing & Media Co. Ltd. was established in 2008 to operate the publishing businesses owned by Hunan Publishing Investment Holding Group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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The Klett Group is Germany’s leading private provider of educational and continued education services, with 56 subsidiaries at 34 locations in 14 countries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Perseus Book Group was founded in 1996 by venture capitalist Frank Pearl. It is an independent company that represents independent publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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The Temporary Bride by Jennifer Klinec (Virago) has been voted reading groups’ favourite read by a debut author following a poll to celebrate National Reading Group Day. The Reading Agency and The Booksellers Association revealed on Saturday (20th June), National Reading Group Day, that Klinec... Continue reading at The Bookseller
[ The Bookseller | 2015-06-23 00:00:00 UTC ]
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New abstractions from Mark Bradford. An artist who remixes literature with pop culture. A street art temple inspired by Indian graphics. Plus: the story of two men connected in death, a performance about the end of men, and a panel about keeping L.A. creative. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-06-19 00:00:00 UTC ]
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With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant: TV is still by far the most effective advertising medium. That's the finding of a new study Turner... Continue reading at AdWeek
[ AdWeek | 2015-06-09 00:00:00 UTC ]
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To gin up audiences, an untraditional news publisher is leaning on a very traditional strategy: advertising. Ozy.com -- a slick-looking website that's flush with investor cash but had just 1.2 million unique visitors in April, according to ComScore -- is spending more than a million bucks across... Continue reading at Advertising Age
[ Advertising Age | 2015-06-05 00:00:00 UTC ]
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There is a consensus in advertising that mobile video is the future, but that future is still hazy. Mobile video can run in apps like Facebook, Snapchat and YouTube or be bought through ad networks that serve the mobile Web. There are six-second, 15-second and 30-second formats, and there are... Continue reading at AdWeek
[ AdWeek | 2015-06-05 00:00:00 UTC ]
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Publishers erect paywalls with an eye to growing their consumer revenue. But the consumer data they collect in the registration process holds value to advertisers. So why do they struggle to charge more for it? The most-cited reason is a lack of audience size. With the likes of Google and... Continue reading at Digiday
[ Digiday | 2015-06-01 00:00:00 UTC ]
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Over the past two decades, few voices have shouted louder from the rooftops about global cybersecurity and digital privacy concerns than Bruce Schneier. He’s the CTO of Resilient Systems, a board member of the Electronic Frontier Foundation (EFF) and has authored 14 books—his latest, Data and... Continue reading at Wired
[ Wired | 2015-05-27 00:00:00 UTC ]
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China Publishing Group Corp. (CPG) is China’s largest and most influential trade and professional publishing group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-22 00:00:00 UTC ]
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David Remnick, the longtime editor of The New Yorker, recently recounted a meeting during the early days of online publishing when the veteran sports essayist Roger Angell said he would always “want to be able to describe, in English, how t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-18 00:00:00 UTC ]
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The $4.4bn purchase by the US telecoms giant will help overcome the ad industry’s biggest problem Verizon buying AOL wasn’t the last deal we in agency land ever expected, but to most it’s come as a bit of a shock. It feels to me more like Apple buying Beats, than Comcast trying to merge with... Continue reading at The Guardian
[ The Guardian | 2015-05-14 00:00:00 UTC ]
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Among traditional publishing companies, few have the journalistic heft of The New York Times. The 163-year-old institution has long had a strong moat around its newsroom to protect its journalistic integrity from business influences. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-08 00:00:00 UTC ]
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The new Borrell Associates projections for the growth of programmatic ad revenue in local digital publishing are, in a word, big. It’s human nature to be hopeful about what’s new, especially if the emerging numbers on recent perfo ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-28 00:00:00 UTC ]
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The American Library Association and the Association of Research Libraries are among the organizations to join a new coalition dedicated to promoting "balanced" copyright laws. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-28 00:00:00 UTC ]
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