Last April, the business news publisher Quartz stunned the media industry by removing its three-year-old paywall, a move designed to expand its general readership at the potential expense of its paid membership business. One year later, the pivot serves as a valuable, if limited, case study in... Continue reading >> [ Source: AdWeek | 2023-05-04 06:00:00 UTC ]
Magazine publisher acquires social network’s owner Viant and will mine its membership dataTime Inc has acquired what is left of social media pioneer MySpace in a move designed to hoover up user data to help it target digital ads more effectively.The publisher of magazines including Time, People... Continue reading >> [ Source: The Guardian | 2016-02-11 00:00:00 UTC ]
In a move designed to attract and support children’s book authors and self-publishers, Amazon has launched KDP Kids, a children's-focused illustrated and chapter book category in the Kindle Store. Continue reading >> [ Source: Publishers Weekly | 2014-09-04 00:00:00 UTC ]