Veteran consultant Howard Rauch produces a surprisingly contemporary book of best practices. The post The Original Evangelist for B2B Content Analytics appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2017-08-09 00:00:00 UTC ]
Dan Brown is publishing a new Robert Langdon thriller entitled Origin in September 2017 with Transworld. Continue reading at The Bookseller
[ The Bookseller | 2016-09-29 00:00:00 UTC ]
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Verizon is trying to become a media company, but history isn't littered with examples of telecoms succeeding at content. It's hard to combine two radically different DNAs, build a publishing arm from scratch and change consumer habits. When you have different businesses, it can be difficult to... Continue reading at Digiday
[ Digiday | 2016-09-26 00:00:00 UTC ]
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News Corp is testing a content-recirculation widget that lets several of its publications including The Wall Street Journal share their articles on each other’s sites. With the so-called Project Hamilton, the publisher is seeking to keep readers on its sites longer. Other publishers are turning... Continue reading at Digiday
[ Digiday | 2016-09-23 00:00:00 UTC ]
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After almost 10 years in its original Kenyan setting, Muthoni Garland's Storymoja Festival opens as an event in Accra, Ghana, newly relocated and pan-African in outlook. The post Originally Kenyan, Storymoja Book Festival Opens Its New Life in Ghana appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-21 00:00:00 UTC ]
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As the owner of Cosmopolitan, Elle and Esquire, Hearst is known for its globally-recognized media brands. But for its latest content play, the company is keeping things close to home. On Sept. 27, the publisher is set to debut HearstLive, a new multimedia installation that will display curated... Continue reading at AdWeek
[ AdWeek | 2016-09-21 00:00:00 UTC ]
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The news magazine launches a new event to boost its profile in cultural coverage. The post At The Week Live, Magazine Content Comes to Life appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-20 00:00:00 UTC ]
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Hachette Children’s Group is reverting to using the original Enid Blyton texts after attempts to modernise the language “didn’t work”. Continue reading at The Bookseller
[ The Bookseller | 2016-09-16 00:00:00 UTC ]
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Five years. That's how long "native advertising" has been a thing. That's when digital publishers started offering content marketing solutions to brands. It's when BuzzFeed tripled revenue, further validating that branded content was here to stay. Publishers, new and old, from the New York Times... Continue reading at Advertising Age
[ Advertising Age | 2016-09-08 00:00:00 UTC ]
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Joanna Coles' steady rise to the top at Hearst Magazines has reached a new high, with the well-regarded Cosmopolitan editor in chief (and two-time Adweek Hot List Editor of the Year) being promoted today to chief content officer, a new position within the publishing company. "Joanna is a... Continue reading at AdWeek
[ AdWeek | 2016-09-06 00:00:00 UTC ]
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Michele Promaulayko returns to take the reins at Cosmopolitan and Seventeen. The post Joanna Coles Named Hearst Magazines Chief Content Officer appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-06 00:00:00 UTC ]
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Three German companies, another from Belgium and one from the UK will pitch video game projects to specialists later this month at GamesCon in Cologne. The post Five Publishing Companies To Pitch Their Content at Germany’s GamesCom appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-09 00:00:00 UTC ]
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Although it lasted two seasons, Sony's original superhero crime drama Powers unfortunately won't be returning for a third. According to series creator and comic book author Brian Michael Bendis on Twitter, "season 2 was the last. at least for now." Continue reading at Engadget
[ Engadget | 2016-08-04 00:00:00 UTC ]
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As native advertising gains prominence, publishers may find themselves competing not just with one another, but with the ad agencies that already exist. Continue reading at The New York Times
[ The New York Times | 2016-07-25 00:00:00 UTC ]
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Creating original editorial content is expensive. That’s why modern publishing is as much an exercise in dusting off and repurposing old articles as it is creating new ones. The approaches range from BuzzFeed applying the listicle format to new topics and repurposing video as text to The New... Continue reading at Digiday
[ Digiday | 2016-07-13 00:00:00 UTC ]
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Expect to see more pictures of your friends' pets and wedding announcements from extended family members in your Facebook news feed in the coming weeks. And expect to see less news. In yet another blow to publishers that have spent years building audiences to build traffic and revenue, the... Continue reading at AdWeek
[ AdWeek | 2016-06-29 00:00:00 UTC ]
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Publisher to ramp up its presence in branded content, especially digital and videoThe Financial Times is to significantly boost its advertiser-funded video and digital content by acquiring specialist firm Alpha Grid.Alpha Grid produces branded content across broadcast, video, digital and social... Continue reading at The Guardian
[ The Guardian | 2016-06-16 00:00:00 UTC ]
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The publisher will use Wibbitz's new Listicle Format tool to increase engagement and monetize traffic. The post Bonnier Partners with Wibbitz to Produce Video Content appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-14 00:00:00 UTC ]
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'Twenty-eight percent told us they don't know if they're ready' for digital publishing in the next two years, says Mark Gross, whose Data Conversion Laboratory sponsor the 'dynamic publishing' study. The post How Dynamic Is Your Publishing? A Cloudy Moment in Content Management appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-03 00:00:00 UTC ]
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Derek Jeter’s The Players’ Tribune and Budweiser are launching a content studio, which will focus on short-form videos and photos for Facebook, Instagram and other social platforms. The launch is part of a broader strategy at The Players’ Tribune to diversify its video content and grow audience... Continue reading at Digiday
[ Digiday | 2016-05-24 00:00:00 UTC ]
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As the population of people using ad blocking software has grown, publishers are increasingly recognizing that they have to find a way to address those people a different way. Digital Content Next, a trade group for premium publishers, has shared recommendations, which came out of meetings with... Continue reading at Digiday
[ Digiday | 2016-05-23 00:00:00 UTC ]
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