Creating original editorial content is expensive. That’s why modern publishing is as much an exercise in dusting off and repurposing old articles as it is creating new ones. The approaches range from BuzzFeed applying the listicle format to new topics and repurposing video as text to The New... Continue reading >> [ Source: Digiday | 2016-07-13 00:00:00 UTC ]
Google’s scanning project and the subsequent lawsuits once commanded the attention of the publishing and library worlds. But in the end, the litigation merely confirmed a few realities of modern publishing. Continue reading >> [ Source: Publishers Weekly | 2016-05-11 00:00:00 UTC ]
With subtle interactive features and simple, bold design, Penguin’s resurrected non-fiction imprint places the focus on the reading experienceAfter reading Economics: The User’s Guide by Ha-Joon Chang, published by Pelican Books, I feel confident enough to explain the word “disintermediation”.... Continue reading >> [ Source: The Guardian | 2014-11-24 00:00:00 UTC ]
Consumer insight is not just a buzzword but has become an integral part of modern publishing, speakers at a FutureBook panel on the topic said today. Sara Lloyd, digital and communications director at Pan Macmillan, said consumer insight has an impact across the whole business. ”It is basically... Continue reading >> [ Source: The Bookseller | 2014-11-15 00:00:00 UTC ]