High-impact ad pages saw a mixed usage among MPA-member magazines in the first quarter of 2011, according to data gathered by Mag Radar. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-05-10 00:00:00 UTC ]
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The ambassador of the United Arab Emirates to Russia addresses extremist propaganda and other challenges modern Muslims face in ‘Letters to a Young Muslim.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-19 00:00:00 UTC ]
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Revell, a division of Bethany Publishing Group, signed a multi-book deal with novelist Dekker as part of an expansion plan for suspense titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-19 00:00:00 UTC ]
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Snapchat is encouraging brands to run longer video by buying bigger packages of ads. According to sources, Snap has started pitching brands on a new type of ad package called sequenced messaging, a type of sequential advertising, in recent weeks. The new ad pricing bundles video ads together... Continue reading at AdWeek
[ AdWeek | 2017-01-19 00:00:00 UTC ]
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Pearson plans to launch its own print rental program for courseware and reduce ebook rental prices by up to 50% as it bids to accelerate its shift to digital. Continue reading at The Bookseller
[ The Bookseller | 2017-01-19 00:00:00 UTC ]
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A Q&A with NAD assistant director Laura Brett on what publishers should keep in mind when running with the ascendant ad format. The post How Publishers Can Stay Compliant as Regulators Zero-In on Native Ads appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-01-17 00:00:00 UTC ]
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A roundup of some of our best stories this week: We spoke with publishers about reports that Facebook will start showing ads in the middle of videos. And we spoke with publishers who insist their reporters get an earlier start to their days. Publishers have also found a way to frack more traffic... Continue reading at Digiday
[ Digiday | 2017-01-14 00:00:00 UTC ]
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Publishers are hopeful about the chance to finally turn their Facebook videos into a revenue stream, but creative challenges await them. Ads could bring a welcome source of revenue, but videos will have to be edited with breaks in mind. And most online video that's out there now isn't good... Continue reading at Digiday
[ Digiday | 2017-01-13 00:00:00 UTC ]
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Facebook is bringing new publishers into its ad network, including Washington Post, Wenner Media and Univision, and the social network now claims to reach a billion people a month outside its own walls.On Thursday, Facebook announced the updated roster to Audience Network, which has become its... Continue reading at Advertising Age
[ Advertising Age | 2017-01-13 00:00:00 UTC ]
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Why has Margaret Wise Brown’s picture book Goodnight Moon sold upward of 48 million copies? To the adult eye, it’s appealingly illustrated but oddly written, with rhymes that seem improvised and a meter that turns itself off and on. It has none of the virtuoso wit, rigor, or invention of, say,... Continue reading at Slate
[ Slate | 2017-01-12 00:00:00 UTC ]
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The new releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading at Advertising Age
[ Advertising Age | 2017-01-12 00:00:00 UTC ]
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It's the first time the BBB's National Advertising Division has held a publisher responsible for the way native advertising is presented. The post Star Magazine Pulls SlimFast Ads After Better Business Bureau Challenge appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-01-12 00:00:00 UTC ]
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With book production down 40 percent in Russia, the country's publishers are looking to favorable book pricing as a source of revenue growth in 2017. The post Growing Russian Book Market Looks to Educational and Children’s Books in 2017 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-12 00:00:00 UTC ]
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Look out, YouTube. Facebook is trialing mid-roll ads for videos that are viewed for at least 20 seconds, according to a report today by Recode, which cited unnamed industry sources. The digital giant declined to comment on the report. Simply put, Facebook wants to generate cash from the clips... Continue reading at AdWeek
[ AdWeek | 2017-01-10 00:00:00 UTC ]
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Instagram is testing video ads inside Stories, the section of the app that was built to challenge Snapchat, according to multiple people briefed on the new ad format."Instagram is testing them now with select publishers and content creators," said one ad agency executive, speaking on condition... Continue reading at Advertising Age
[ Advertising Age | 2017-01-10 00:00:00 UTC ]
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Medium, the online publishing company started by Twitter co-founder Ev Williams, is changing its business model and cutting a third of its staff.The company, which has raised $132 million in venture capital from investors including Greylock Partners and Andreessen Horowitz, relied on the same... Continue reading at Advertising Age
[ Advertising Age | 2017-01-05 00:00:00 UTC ]
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Medium founder and CEO Ev Williams disclosed today in a blog post that his four-and-a-half-year-old company is eliminating 50 jobs and shutting down offices in New York and Washington, D.C. In a philosophical letter to the public, he recounted how his team's ultimate goals had gotten off course... Continue reading at AdWeek
[ AdWeek | 2017-01-05 00:00:00 UTC ]
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The Booksellers' Association has struck an optimistic note with members in its newsletter and review of 2016 ahead of Christmas, predicting a possibility of more bookshop openings than closures in 2017. Continue reading at The Bookseller
[ The Bookseller | 2016-12-25 00:00:00 UTC ]
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The Girl on the Train (Transworld) has chugged its way into a 14th non-consecutive week as the Weekly E-Ranking number one. Continue reading at The Bookseller
[ The Bookseller | 2016-12-25 00:00:00 UTC ]
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As we wind down for the holidays, we're looking back at the stories that were most popular among Adweek.com readers over the course of the year. Today, we look at stories from our Technology channel. 50. Facebook Vertical Video Ads Just Went Live and Are Evidently Producing Great Results 49.... Continue reading at AdWeek
[ AdWeek | 2016-12-23 00:00:00 UTC ]
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David Walliams’ The Midnight Gang (HarperCollins Children's) is the 2016 Christmas Number One, selling 79,200 copies for £474,684 and seeing off a challenge by an insurgent Five on Brexit Island (Quercus), while surprise hit The GCHQ Puzzle Book (Michael Joseph) had a strong third place finish. Continue reading at The Bookseller
[ The Bookseller | 2016-12-21 00:00:00 UTC ]
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