High-impact ad pages saw a mixed usage among MPA-member magazines in the first quarter of 2011, according to data gathered by Mag Radar. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-05-10 00:00:00 UTC ]
News tagged with:
#data gathered
As more money flows to advertising startups chasing virtual reality and brands start creating custom content, publishers want in on the VR craze, too. John Solomon, chief creative officer at Circa/Sinclair Broadcasting—the former exec from The Washington Times hired in December to revive the... Continue reading at AdWeek
[ AdWeek | 2016-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#moving forward
#long-term strategy
French publishers are making a stand against ad blocking, again. After successful trials in March, 80 percent of the country’s top publishers are serving messages to ad-blocking users. Publishers are taking a tougher stance this time, with the likes of Le Monde blocking content to those who have... Continue reading at Digiday
[ Digiday | 2016-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news publishers
#ad blocking
#tougher stance
#easy task
The world of digital advertising might be “mobile first,” but it’s increasingly setting its sights on the physical realm.This week, Facebook introduces a new mobile ad capability that aims to encourage in-store traffic and purchases — while also courting bricks-and-mortar advertisers. The product... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#physical retailers
#digital advertising
#facebook introduces
The little theater attached to the library in the town of Georgetown, Ontario, about a 45-minute drive west of downtown Toronto, is named for John Elliott, the father of Brenda Sisnett, president, CEO, and owner of the Georgetown Group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#downtown toronto
The Girl on the Train (Black Swan) has overtaken Harry Potter and the Cursed Child (Little, Brown) to claim the UK Official Top 50 number one spot for a seventh week, as the film tie-in edition of Hawkins’ unstoppable thriller rose to third place. Continue reading at The Bookseller
[ The Bookseller | 2016-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#cursed child
#seventh week
#film tie-
The Kirkus Prizes, which at $50,000 each are among the most lucrative literary prizes in the country, announced their finalists Tuesday morning. The awards, sponsored by the book review magazine Kirkus Reviews, are given in three categories: fiction, nonfiction and young readers' literature.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#young readers
German publishing giant Gruner + Jahr has been experimenting with a range of different methods to reduce ad blocking levels over the last year. The latest to receive attention is its core news title Stern. For this it's gone for a mixed approach of humor and strategically placed ad blocker... Continue reading at Digiday
[ Digiday | 2016-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#major part
The Royal National Institute of Blind People and HarperCollins have announced a new three year partnership to grow Talking Books' library by 15% to 28,500 titles. Continue reading at The Bookseller
[ The Bookseller | 2016-09-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#blind people
Facebook Audience Network is growing by rejecting many of the beliefs held sacred by the ad tech world: It doesn't rely on cookies, it doesn't run real-time bidding, and it doesn't serve desktop display ads. As fast growing as it is, FAN is taking ad control away from publishers and advertisers... Continue reading at Digiday
[ Digiday | 2016-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#good place
J K Rowling and Jack Thorne’s Harry Potter and the Cursed Child (Little, Brown) has held on to the number one spot for a sixth week—by the tips of its fingers. Continue reading at The Bookseller
[ The Bookseller | 2016-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sixth week
#jack thorne
#harry potter
#cursed child
More than 50,000 ad-tech execs, companies and marketers are in the Rhine-Ruhr city of Cologne, Germany this week for the annual Dmexco conference to talk about global trends, new technology and industry issues like ad blocking. Compared to other tech conferences like CES and Mobile World... Continue reading at AdWeek
[ AdWeek | 2016-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#coming days
#fourth time
#interesting things
#human connection
Publishers trying to wrest their readers back from search and social media might take a long look at The Daily Beast, the IAC-owned news publisher that lures 40 percent of its readers to its homepage every month. The post How The Daily Beast gets 40 percent of readers to visit its homepage... Continue reading at Digiday
[ Digiday | 2016-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#readers back
#daily beast
Seventeen years ago, The Blair Witch Project revolutionized movie marketing by turning an indie horror film into a blockbuster with a low-budget viral campaign. Now, just ahead of the third installment of the franchise on Sept. 16, Lionsgate wants to conjure some of the same promotional magic... Continue reading at AdWeek
[ AdWeek | 2016-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#great creative
#conversion rate
#target audience
#adweek magazine
The Denver Broncos rekindled memories of Super Bowl 50. But it was another 50 that would haunt the Carolina Panthers on Thursday night — a miss by kicker Graham Gano on a 50-yard field-goal attempt that fluttered wide left and preserved a 21-20 victory for the Broncos in the NFL’s Kickoff Opener... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-09-09 00:00:00 UTC ]
More news stories like this |
Header bidding as become a hot topic in publishing as a means of driving better programmatic ad yields, and even Facebook wants in on the action. But in our latest Confession, an ad tech veteran tells us how the race to adopt header bidding is a classic example of why ad tech tax isn't being... Continue reading at Digiday
[ Digiday | 2016-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post confessions
#header bidding
#hot topic
Facebook is determined to defeat ad blockers. Daniel O'Leary The most aggressive force in ad-blocking technology is pitted against the world's mightiest social network. The stakes have never been higher for both parties. And there seems no end in sight, as Adblock Plus continues to attack... Continue reading at AdWeek
[ AdWeek | 2016-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fair marketplace
#adweek magazine
The industry's biggest companies have shrugged off a period relative stagnation and have began to grow dramatically. That is one of the overriding trends of the Global Ranking of the Publishing Industry, the annual Livres Hebdo/Bookseller list of the industry’s biggest players. Continue reading at The Bookseller
[ The Bookseller | 2016-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#global ranking
#biggest players
Native advertising is only the latest new skill set taken on by editors in the digital age. The post Majority of Publishers Use Their Own Editorial Staffs to Produce Native Ads appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native advertising
#skill set
#digital age
Harry Potter and the Cursed Child (Little, Brown) has snatched the Official Top 50 number one for a fourth week, according to Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2016-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#cursed child
#harry potter
#fourth week
#nielsen bookscan
West Hollywood firm Engage:BDR Inc. uses its technology to place ads in front of half a billion people each month. But none of those ads appear on websites it owns. Though that's common for ad technology companies, Engage Chief Executive Ted Dhanik no longer sees that as a viable strategy. On... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#billion people
#viable strategy