The Number of Gatefold Ads Grows 50 Percent In 1Q 2011

“High-impact” ad pages saw a mixed usage among MPA-member magazines in the first quarter of 2011, according to data gathered by Mag Radar. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-05-10 00:00:00 UTC ]
News tagged with: #data gathered

Other Publishing stories related to: 'The Number of Gatefold Ads Grows 50 Percent In 1Q 2011'

How the NAACP’s Reggie Thomas Navigates Ad Sales and Event Sponsorships

A Q&A with the Folio: Association Media Summit panelist on the nuances of selling ads and event sponsorships for the non-profit association's for-profit magazine, The Crisis. The post How the NAACP’s Reggie Thomas Navigates Ad Sales and Event Sponsorships appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #selling ads

Facebook is inserting ads midway through videos

Facebook's ambitions for video have been pretty explicit. And now the social network is (officially) introducing a way for its publishing partners to get paid for them. Rather than front-loading ads the way YouTube and so many others do, these will a... Continue reading at Engadget

[ Engadget | 2017-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing partners

Facebook Is Expanding Ad Breaks for Live and Uploaded Video

Publishers and creators might soon be able to make more money off their Facebook video content. Facebook is introducing or expanding three types of video ads for both the social network and publishers' websites: in-stream video ads for publisher websites, expanding ad breaks for Facebook Live... Continue reading at AdWeek

[ AdWeek | 2017-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher websites #video ads #ad breaks

Comparethemarket ads lead way as online firms become top TV spenders

Comparison sites and Amazon boost spending on the small screen – but Google and Facebook cut campaignsDigital businesses- online-only companies such as Amazon and traditional firms promoting online services – spent a record £639m on TV ad campaigns in 2016 to become the biggest-spending group of... Continue reading at The Guardian

[ The Guardian | 2017-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small screen #traditional media #hit hard #online platforms

A Summer at Sea drops anchor at number one for Katie Fforde

Katie Fforde has reeled in her first ever number one spot in the Official UK Top 50, as A Summer at Sea (Arrow) swam up the chart in its second week on sale. Continue reading at The Bookseller

[ The Bookseller | 2017-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #katie fforde

This Neuroscience Study Says Ads Are More Effective on Publishers’ Websites Than Social News Feeds

Publishers' own websites could be mightier than the almighty news feed when it comes to impact for advertisers, according to new neuroscience research comparing social platforms and premium sites. Neuro-Insight, a neuro-marketing company, examined content from four major publishers--Cond? Nast,... Continue reading at AdWeek

[ AdWeek | 2017-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #test subjects

Premium Publishers Tell P&G's Pritchard They Can Solve His Digital Ad Problems

An association of well-known publishers has responded to the recent call by Procter & Gamble to clean up digital advertising or lose access to P&G's massive budgets, arguing that advertising with high-quality websites is one way out of the digital mess.P&G Chief Brand Officer Marc... Continue reading at Advertising Age

[ Advertising Age | 2017-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #industry standards

Retail wars begin as The Book of Dust shoots to number one in pre-order charts

Less than 24 hours after the announcement that Philip Pullman is to release a new epic fantasy series entitled The Book of Dust, the first volume has shot to number one in Amazon's bestseller charts. Continue reading at The Bookseller

[ The Bookseller | 2017-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #philip pullman #bestseller charts

Hook made c.e.o. at 'growing' Digital Science

A series of management appointments at Holtzbrinck Digital have seen Dr Daniel Hook appointed c.e.o. of technology company Digital Science, with a bolstered senior leadership team. Continue reading at The Bookseller

[ The Bookseller | 2017-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital science #holtzbrinck digital

HBO's Whisper Ad Campaign Asks People to Confess 'Big Little Lies'

HBO wants the internet to give up its lies.To do so, it's working with Whisper on a piece of the marketing for the new show "Big Little Lies" in an effort to generate conversation around the program. Whisper, launched as an anonymous app, gained some popularity in 2014 when the internet started... Continue reading at Advertising Age

[ Advertising Age | 2017-02-13 00:00:00 UTC ]
More news stories like this |

Out of Bounds trespasses into second week at number one

Val McDermid’s Out of Bounds (Sphere) has maintained a steely grip on the UK Official Top 50 number one spot, topping the charts for a second week in a row, according to Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller

[ The Bookseller | 2017-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #val mcdermid #nielsen bookscan

36 percent of publishers are wading into VR and AR

We asked our publisher VIPs at September's Digiday Publishing Summit whether they've broken the surface of virtual or augmented reality video. The numbers show that the nascent technology has a long way to go before reaching saturation – but it's definitely on its way. Brought to you by Digiday... Continue reading at Digiday

[ Digiday | 2017-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday pulse #numbers show

Out of Bounds bounds out to clinch McDermid's first number one

Val McDermid has bounced straight into the UK Official number one spot with Out of Bounds (Sphere), shifting 13,310 copies for £53,483 according to Nielsen BookScan's Total Consumer Market. Continue reading at The Bookseller

[ The Bookseller | 2017-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #val mcdermid #nielsen bookscan

Most Snapchat Discover Ads Are Either Interactive or Direct Response

As Snapchat plugs away at proving that its vertical video ads work with data and machine-learning targeting, marketers are increasingly testing longer video and direct-response campaigns on the platform. For the past three weeks, Adweek has tracked 53 campaigns within Discover, the section of... Continue reading at AdWeek

[ AdWeek | 2017-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social strategy #short form

ABA Added 87 New Member Stores in 2016

The 87 new members that joined ABA last year were spread across 32 states and the organization's growth is accelerating. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #member stores #joined aba

Kerridge gives Bloomsbury its first number one in eight years

Tom Kerridge’s Dopamine Diet (Absolute) has leapfrogged two Joe Wicks titles to claim the UK Official Top 50 number one spot, shifting 15,279 copies for £160,976.  Continue reading at The Bookseller

[ The Bookseller | 2017-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tom kerridge #sdopamine dietabsolute

EDC Coping with Growing Pains

Problems associated with keeping pace with Educational Development Corp.'s rapid sales growth over the last two years has led to a backlog of orders and a doubling of inventory levels. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing pains #keeping pace

Time Inc. Acquires Ad-Tech Company Adelphic to Beef Up Programmatic Advertising

As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic. Adelphic will join Viant, a marketing company that Time Inc. acquired a year ago that uses first-party data and programmatic... Continue reading at AdWeek

[ AdWeek | 2017-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #selling point #premium content #past couple

Publishers made only 14 percent of revenue from distributed content

Publishers are only making 14 percent of their revenue from distributing their content on third party platforms, according to a new report from Digital Content Next, the premium publishers’ trade group. The majority of publishers’ distributed revenue came from YouTube, as newer platforms and... Continue reading at Digiday

[ Digiday | 2017-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers made #premium publishers #distributed content #digital content #trade group #monetization opportunities

Scaled back: Why publishers are rethinking their pursuit of huge numbers

Once upon a time, volume was the name of the game in digital publishing. But today, with many major publishers cranking out hundreds of stories daily, a growing number are going the other way, either abandoning the quick-hit content or de-emphasizing it, as display ad prices continue to decline... Continue reading at Digiday

[ Digiday | 2017-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #scaled back #huge numbers #digital publishing #growing number