High-impact ad pages saw a mixed usage among MPA-member magazines in the first quarter of 2011, according to data gathered by Mag Radar. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-05-10 00:00:00 UTC ]
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Ian Nathan’s Inside the Magic: The Making of Fantastic Beasts and Where to Find Them (HarperCollins) has soared into the UK Official Top 50 number one spot, displacing Mary Berry Everyday (BBC) atop both the overall and Hardback Non-Fiction charts. Continue reading at The Bookseller
[ The Bookseller | 2017-04-05 00:00:00 UTC ]
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Fears for the status of staff from EU member states has emerged as the “overwhelming” concern for the UK book trade, as it grapples with the realities of Brexit in the week Article 50 was triggered. Continue reading at The Bookseller
[ The Bookseller | 2017-03-31 00:00:00 UTC ]
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We asked publishers at yesterday's Digiday Publishing Summit for a window into their native strategies. Here's what we learned in five charts. Sponsored content by Nativo. The post Infographic: Most publishers are choosing to sell their native ads through sponsorships appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-31 00:00:00 UTC ]
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Facebook Thursday announced several updates related to branded content: enabling more pages to share it; updating its branded content tag to include the word "paid"; and cleaning up its policy and enforcement guidelines. The social network began allowing verified pages to publish branded content... Continue reading at AdWeek
[ AdWeek | 2017-03-30 00:00:00 UTC ]
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#branded content
#start publishing
Periscope videos will start showing pre-roll ads on Twitter.The media service is expanding a program it uses to push pre-roll video ads ahead of clips from publishing partners on the platform, and will now serve commercials before Periscope livestreams. On Tuesday, Twitter announced the new ad... Continue reading at Advertising Age
[ Advertising Age | 2017-03-28 00:00:00 UTC ]
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#publishing partners
#ad inventory
#natural extension
David Walliams’ Blob (HarperCollins Children's) has held the UK Official Top 50 number one spot for a fourth week in a row, the longest run for a World Book Day title since records began. Continue reading at The Bookseller
[ The Bookseller | 2017-03-22 00:00:00 UTC ]
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Canbury Press is to host a gala evening to "celebrate the contribution of Europeans to the UK" as prime minister Theresa May prepares to trigger Article 50. Continue reading at The Bookseller
[ The Bookseller | 2017-03-21 00:00:00 UTC ]
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Ben Blatt, author of 'Nabokov's Favorite Word is Mauve,' takes us inside the data of our favorite books, including how many words are in a perfect first sentence, and how often authors like to talk about the weather. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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Hugh Jackman was no one when he was cast as Wolverine. He was 32 years old when “X-Men” debuted in theaters in 2000, just his third credited film role. Nearly overnight, the unknown Australian theater actor became the sometimes furry face of one of the most iconic comic book characters of all... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-03-11 00:00:00 UTC ]
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The Chinese state is to “drastically" cut the number of foreign picture books for children which can be published in mainland China this year, according to a report in the South China Morning Post. Continue reading at The Bookseller
[ The Bookseller | 2017-03-11 00:00:00 UTC ]
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As part of its Journalism Project, Facebook has revealed that it will allow publishers to place more ads in Instant Articles. That will allow sites like the Washington Post and New York Times to eke a bit more money out of posts published directly on... Continue reading at Engadget
[ Engadget | 2017-03-10 00:00:00 UTC ]
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Publishers that include advertising within their Facebook Instant Articles will soon have more flexibility when it comes to placement. Product manager Harshit Agarwal announced in a Facebook Media blog post that starting next week, ads can be placed up to every 250 words within Instant Articles.... Continue reading at AdWeek
[ AdWeek | 2017-03-10 00:00:00 UTC ]
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Conde Nast is joining NBC Universal and Vox Media to sell ads across their combined digital properties. It's the latest move by publishers and TV conglomerates to better compete with digital advertising from the likes of Google and Facebook.The addition of Conde Nast builds on what NBCU and Vox... Continue reading at Advertising Age
[ Advertising Age | 2017-03-09 00:00:00 UTC ]
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Called Type & Tell, Bonnier's new self-publishing platform has been quietly tested in Sweden. Its English edition launches during London Book Fair. The post Bonnier’s New Self-Publishing Platform, Type & Tell: Authors Keep 100 Percent of Royalties appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-08 00:00:00 UTC ]
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The rapid rise of SIPs continues to mask further deterioration of print magazine sales at retail. The post Newsstand Sales Drop Another 12.4 Percent in 2016 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-03-03 00:00:00 UTC ]
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#rapid rise
Uber Chief Executive Travis Kalanick has apologized, saying he admits he needs “leadership help,” after a video showed him berating one of the company’s drivers. The dashcam video obtained by Bloomberg News and released Tuesday shows Kalanick arguing with driver Fawzi Kamel over Uber’s fares,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-03-02 00:00:00 UTC ]
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#video shows
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The annual Paris book fair, Livre Paris, will open for four days on 24th March with several new and revamped features as the organisers try to halt the slide in visitor numbers. Continue reading at The Bookseller
[ The Bookseller | 2017-03-01 00:00:00 UTC ]
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As part of AOL's ongoing work to build a mobile advertising business that rivals Facebook and Google, the company is partnering with Berlin, Germany-based Adsquare on a new data effort. Adsquare's data will be built into AOL's programmatic platform One by AOL that helps publishers sell ads.... Continue reading at AdWeek
[ AdWeek | 2017-02-27 00:00:00 UTC ]
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Lost classic children’s British comics from the 1970s and ’80s are to be brought back to life by 2000 AD, following its acquisition of the Fleetway and IPC Youth group archive from Egmont UK last year. Continue reading at The Bookseller
[ The Bookseller | 2017-02-27 00:00:00 UTC ]
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A record breaking number of submissions has led to the highest ever number of regional shortlisted bookshops at the British Book Awards’ Independent Bookshop of the Year category, sponsored by Gardners Books. Continue reading at The Bookseller
[ The Bookseller | 2017-02-24 00:00:00 UTC ]
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