The Bigger Lesson From Facebook’s New Bereavement Leave Policy

Facebook COO Sheryl Sandberg’s world came to a sudden halt when her husband, Dave Goldberg, died suddenly, at age 47, during a spring 2015 trip to Mexico. In the months that followed, the self-assured author of Lean In found herself lost in grief, adrift from the life she and Goldberg had built. “[My self-confidence] just kind of crumbled in every area,” she tells Time magazine in this month’s cover story. “I didn’t think I could be a good friend. I didn’t feel like I could do my job.” But now she has come roaring back—to her daily work at Facebook and to her place of influence in the broader corporate landscape. Her new book, Option B: Facing Adversity, Building Resilience, and Finding Joy comes out today. And in February, she announced changes to Facebook’s bereavement leave policy. “Starting today, Facebook employees will have up to 20 days paid leave to grieve an immediate family member, up to 10 days to grieve an extended family member, and will be able to take up to six weeks of paid leave to care for a sick relative,” she wrote in a Facebook post. Advocates, including organizations like Family Values @ Work, expressed hope that Facebook’s shift in policy would prompt other companies to follow suit. (As of March 2016, just 13% of private-sector employees have access to paid family leave, according to the Bureau of Labor Statistics.) But Jim Santucci, executive director of Kara—the Palo Alto, Calif.-based grief counseling organization that Sandberg turned to for... Continue reading at 'Fast Company'

[ Fast Company | 2017-04-24 00:00:00 UTC ]
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5 charts: The state of publishers and Facebook

The International News Media Association (INMA) released a survey of large publishers last week that captured their complicated relationship with Facebook. These five charts document publishers’ perception of various Facebook features, their mixed feelings about Instant Articles, changes in... Continue reading at Digiday

[ Digiday | 2016-10-04 00:00:00 UTC ]
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What Marriott learned from its faulty Facebook Messenger chatbot

When Marriott made its first foray into Facebook Messenger in March 2016, it was a complete disaster. The hotel brand took its dynamic product ads to people’s Facebook inboxes, initiating automated conversations that asked them if they still wanted to book a room at the Courtyard Marriott... Continue reading at Digiday

[ Digiday | 2016-10-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #messaging apps #facebook messenger


Some publishers appear to be cooling on Facebook Instant Articles

Are publishers cooling on Facebook Instant Articles? An analysis by Newswhip says that several publishers are posting very little to the fast-loading articles format or appear to be pulling back. Instant Articles has been controversial since Facebook launched it a little over a year ago because... Continue reading at Digiday

[ Digiday | 2016-09-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #pulling back #facebook launched


Google, Facebook, Amazon, IBM and Microsoft Team Up to Make Artificial Intelligence Less Scary

The Partnership on Artificial Intelligence to Benefit People and Society was unveiled today by Google, Facebook, Amazon, IBM and Microsoft. Indeed, that's quite a name and quite a list of companies. Their chief mission is to promote public understanding of AI while developing standards and... Continue reading at AdWeek

[ AdWeek | 2016-09-29 00:00:00 UTC ]
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Audio publisher Bar-Kar to leave PRH

Audio publisher at Penguin Random House UK, Videl Bar-Kar, has decided to leave the company after three years. Continue reading at The Bookseller

[ The Bookseller | 2016-09-29 00:00:00 UTC ]
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Publishers Tweak Their Approach to Facebook Live

Facebook wants users of its Facebook Live streaming service, including media publishers, to "go live frequently," so as to maintain a steady stream of offerings and grow a base of consistent viewers, as encouraged in an online "tips" page. But just how often to really use Facebook Live is a... Continue reading at Advertising Age

[ Advertising Age | 2016-09-28 00:00:00 UTC ]
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How Slate tried to wean itself from fly-by Facebook visitors in favor of loyal regulars

Facebook's algorithm can giveth as well as taketh away, which has some publishers reconsidering its relationship to the platform. Slate, for one, is now measuring itself by a set of reader loyalty metrics as a way to prove its distinctiveness to advertisers. So far this year, the number of... Continue reading at Digiday

[ Digiday | 2016-09-28 00:00:00 UTC ]
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Facebook encourages visits to physical retailers through customizable ads to local inventory

The world of digital advertising might be “mobile first,” but it’s increasingly setting its sights on the physical realm.This week, Facebook introduces a new mobile ad capability that aims to encourage in-store traffic and purchases — while also courting bricks-and-mortar advertisers. The product... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-09-24 00:00:00 UTC ]
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Facebook’s video metrics screw-up, explained

Facebook miscalculated how it was measuring average watch time on its platform. Agencies claim it’s not affected how they conduct business because they trade based on performance metrics like impressions, 10-second views and completed views -- not average watch time. That said, agencies and... Continue reading at Digiday

[ Digiday | 2016-09-24 00:00:00 UTC ]
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Jeremy Robson to leave Biteback

Jeremy Robson is to leave Biteback Publishing after five years to "spend more time on his own writing". Continue reading at The Bookseller

[ The Bookseller | 2016-09-23 00:00:00 UTC ]
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Facebook Apologizes for Overstating Video Metrics

The social media network was leaving out videos viewed for less than three seconds, which greatly inflated the figures presented to advertisers and publishers. Continue reading at The New York Times

[ The New York Times | 2016-09-23 00:00:00 UTC ]
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Josh Topolsky on his new startup: ‘There’s a new generation that is not that interested in Facebook’

Chasing scale has overwhelmingly driven digital publishing, but veteran tech journalist Josh Topolsky believes there's a sustainable digital model for thoughtful journalism that doesn’t require joining the race for scale or doing Facebook’s bidding. For his forthcoming site The Outline, he wants... Continue reading at Digiday

[ Digiday | 2016-09-22 00:00:00 UTC ]
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Publishers: Facebook is still a frenemy

Is Facebook friend or foe? That was the question we put to attendees at the Digiday Publishing Summit that kicked off this week in Key Biscayne, Florida. Publishing execs from The Economist, Mic, Vox Media and others said while there are audience benefits to gain from the social network. But... Continue reading at Digiday

[ Digiday | 2016-09-20 00:00:00 UTC ]
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ICYMI: How Facebook is wresting control from publishers and agencies alike

The growth of programmatic advertising was supposed to mean the death of the ad network. Facebook is proving that wrong, writes Yuyu Chen this week. If you haven't read it yet it's still news to you. Here's a round up of a few of our best stories for the week ending September 16. The post ICYMI:... Continue reading at Digiday

[ Digiday | 2016-09-16 00:00:00 UTC ]
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Why Relying on Facebook and Google Comes With Trade-Offs for Brands

  brightcove.createExperiences(); COLOGNE, Germany—While Facebook and Google are dominating digital ad budgets (and increasingly, consumers' time) because they give marketers sophisticated and granular targeting, advertisers are getting squeezed with the amount of data that the... Continue reading at AdWeek

[ AdWeek | 2016-09-15 00:00:00 UTC ]
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Why Facebook embraced the ad network model

Facebook Audience Network is growing by rejecting many of the beliefs held sacred by the ad tech world: It doesn't rely on cookies, it doesn't run real-time bidding, and it doesn't serve desktop display ads. As fast growing as it is, FAN is taking ad control away from publishers and advertisers... Continue reading at Digiday

[ Digiday | 2016-09-15 00:00:00 UTC ]
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Digital Trends found a highly profitable niche among tech review sites without relying on Facebook

Digital Trends, which was reportedly in talks to sell to Condé Nast for $120 million, has mostly flown under the radar. But the 10-year-old tech review site has become profitable by honing its Google skills while other publishers chase Facebook and video numbers. “We’ve identified the cycles a... Continue reading at Digiday

[ Digiday | 2016-09-15 00:00:00 UTC ]
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The Sun’s Facebook chatbot drove nearly half users back to its site

The Sun has been experimenting with a Facebook Messenger chatbot for a month, pushing football content. During this time, it published 263 notifications. The frequency increased as the transfer window deadline loomed. On this one day, 43 percent of the subscribers (who number in the low... Continue reading at Digiday

[ Digiday | 2016-09-14 00:00:00 UTC ]
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Lessons from the shop floor

RedDoor Publishing founder and publisher Clare Christian on what she learned from spending a day working in a bookshop. Continue reading at The Bookseller

[ The Bookseller | 2016-09-14 00:00:00 UTC ]
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