Snapchat Promises 'Gorgeous Advertising' With Its New Discover Channels

Snapchat has attracted a big lineup for the launch of its media service called Discover, which will host branded properties for Yahoo, People, Cosmopolitan, the Food Network, Daily Mail, Vice, CNN and others. Such media players are setting up channels on the messaging service to post their photos and videos that will last 24 hours—or until the next Snapchat edition comes out—disappearing just like how messages between friends only last a day before going away. Snapchat has been working on Discover for months with major media companies to plan their channels, and there will be advertising on them, according to sources. The media companies will be able to sell ads and share revenue with Snapchat, sources said. "They're going to have publishers posting daily content to micro-sections of Snapchat that can be monetized," said a top digital ad executive with clients who have been pitched on buying ads in Discover. "[If] Maybelline wants to advertise on the Cosmo section, they negotiate with Cosmo." In fact, Cosmo said in an email that Sperry and Victoria's Secret are ad-launch parnters, while CNN said it has a deal with BMW to sponsor its channel. Snapchat took a slight dig at Facebook with its service that could rival the social network in terms of delivering news. The Los Angeles-based company, co-founded by Evan Spiegel, said this new form of content creation puts the editors, artists and other talent in control of what's shared, not an algorithm, clearly talking about... Continue reading at 'AdWeek'

[ AdWeek | 2015-01-27 00:00:00 UTC ]
News tagged with: #special events #24-hour period

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Auction Set For Turnkey Facilities of Bankrupt Southern California Advertising Publishing Company

By order of the U.S. Bankruptcy Court, Tiger Capital Group’s Remarketing Services Division, Hilco Industrial, The Branford Group, andNortheast Printing Machinery will conduct a two-day live webcast auction on S ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bankruptcy court


Is Native Advertising About to Go the Way of Pop-Up Ads?

When the concept of native advertising first gained widespread attention in 2012, it was expected to lift publishers' fortunes and rescue digital advertising from the perpetual downward slide of display ad rates.Fast-forward three years, and native has largely delivered on that promise.... Continue reading at Advertising Age

[ Advertising Age | 2015-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #branded content #reach $8


Charlotte Agenda’s local news formula: fewer advertisers, deeper partnerships

Local-news publishers are able to reach people cheaper and more easily on the Web than they can through legacy media. But few have nailed the revenue side of the equation, which has been harder to crack. North Carolina’s Charlotte Agenda is trying to solve that problem by eschewing low-CPM... Continue reading at Digiday

[ Digiday | 2015-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #legacy media #north carolina


Fitness Magazine Launches Digital Video Channel SweatTV

Leverages 'engagement player' tech from Selectable Media deal. The post Fitness Magazine Launches Digital Video Channel SweatTV appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-09-02 00:00:00 UTC ]
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Channel 4 to adapt Bear Hunt picture book

Channel 4 is set to broadcast a 30-minute animation based on Michael Rosen and Helen Oxenbury’s bestselling picture book We’re Going on a Bear Hunt. The channel’s chief executive officer Jay Hunt and head of drama Piers Wenger commissioined the programme, striking a deal with Walker... Continue reading at The Bookseller

[ The Bookseller | 2015-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #michael rosen #helen oxenbury #bear hunt #walker productions #helen mcaleer #julia posen #executive producers #lupus films


How Twitter more than doubled its advertising audience

Twitter has revamped its mobile ad network to target up to 700 million consumers, more than double its own audience of 310 million users. The key to the larger reach is its ability to target lookalike users, ones who share characteristics with its core audience. Today, Twitter introduced new ad... Continue reading at Digiday

[ Digiday | 2015-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #larger reach #core audience #ad formats #publishing partners #promoted tweets #targeting capabilities


Russell Moore on Gay Marriage: The Sexual Revolution Can’t Keep Its Promises

'Onward' author Russell Moore discusses the Christian church, gay marriage, and other cultural shifts going on in the nation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gay marriage #sexual revolution #christian church #cultural shifts


VIDEO: The man who discovered Harry Potter

In 1996, the first book in the Harry Potter series was released and a publishing phenomenon was born. Continue reading at BBC World

[ BBC World | 2015-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing phenomenon


Orbile Promises Mexican Readers Ebook Ecstacy

Orbile, a new Mexican ebookselling platform created by Kobo and bookstore chains Gandhi and Libreria Porrúa, will offer 70k ebooks on launch in September. The post Orbile Promises Mexican Readers Ebook Ecstacy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-01 00:00:00 UTC ]
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Forbes Media Expands Native Advertising Service

Forbes Media announced today the expansion of its native advertising efforts with BrandVoice "Special Features," which allows companies to publish branded digital content with the same tools as the editorial staff.This is the fourth BrandVoice feature created since the platform's debut in 2010.... Continue reading at Advertising Age

[ Advertising Age | 2015-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #photo galleries


Discovering the screenplay of Joan Didion's 'Play It As It Lays'

Recently, I bought a copy of a 1972 anthology called "Works in Progress" that includes what appears to be the only published screenwriting by Joan Didion and John Gregory Dunne. The sample in question features the first 44 pages of "Play It As It Lays," the 1972 film based on Didion's novel of... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joan didion


Maximum Pop! launches books channel

Maximum Pop!, a pop music site for 14-21 year olds, has launched a dedicated channel for YA books. The company has hired a full-time books editor, former YA blogger Laura Fulton, to run the books area of the site and already has more than 4,000 followers of its twitter account... Continue reading at The Bookseller

[ The Bookseller | 2015-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ya books


Daily Mail publisher hit by fall in print advertising

DGMT share price drops 9% after ‘marked deterioration’ in advertising revenue for flagship print titlesShares in the Daily Mail’s parent company have slumped 9% after it reported a fall in print advertising revenues at its flagship national newspapers. Advertising revenues at the Daily Mail and... Continue reading at The Guardian

[ The Guardian | 2015-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print advertising #advertising revenue #advertising revenues #digital counterpart #8% increase #print decline


How New Dr. Seuss Book Was Discovered in a Box by His Widow

Twenty-four years after the death of classic children's author Dr. Seuss, his hidden manuscript was published today to the delight of fans of all ages. Continue reading at ABC News

[ ABC News | 2015-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #seuss book #classic children #published today


Why TV Is Still the Most Effective Advertising Medium

With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant: TV is still by far the most effective advertising medium. That's the finding of a new study Turner... Continue reading at AdWeek

[ AdWeek | 2015-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #companies involved #eye opening #streaming service #dramatic change #latest addition #high level


Here’s Why Mobile Video Is Confusing and Scary to Advertisers

There is a consensus in advertising that mobile video is the future, but that future is still hazy. Mobile video can run in apps like Facebook, Snapchat and YouTube or be bought through ad networks that serve the mobile Web. There are six-second, 15-second and 30-second formats, and there are... Continue reading at AdWeek

[ AdWeek | 2015-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #maker studios #vice media #growing faster #ad budgets


New Media's Marketing Departments Cozy Up to Advertisers

To gin up audiences, an untraditional news publisher is leaning on a very traditional strategy: advertising. Ozy.com -- a slick-looking website that's flush with investor cash but had just 1.2 million unique visitors in April, according to ComScore -- is spending more than a million bucks across... Continue reading at Advertising Age

[ Advertising Age | 2015-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer marketing #significant part


Nielsen developing festival sales channel

Nielsen is in the testing stage to develop a festival sales channel to record sales from Hay and Edinburgh Literary Festivals.  The information company has been liaising with Hay Festival and Edinburgh Book Festival on the prospect of producing a BookScan “festival sales measurement” after... Continue reading at The Bookseller

[ The Bookseller | 2015-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hay festival #record sales #james shaw


BEA 2015: A Promising, 'Weird' Start

Despite uncertainty about how big a draw an afternoon opening would be, a line had already formed more than an hour before the one o'clock opening of the show floor. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #show floor


7 Ways to Get People to Share Your Snapchat Messages, Even Ads

Snapchat has been a lot more ad friendly of late. It still lacks some features brands love—giving users an easy way to follow their accounts and like their content, for instance—but it finally implemented the ability to share. Sharing is limited to the Discover section, where 12 digital... Continue reading at AdWeek

[ AdWeek | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media partners