Snapchat has attracted a big lineup for the launch of its media service called Discover, which will host branded properties for Yahoo, People, Cosmopolitan, the Food Network, Daily Mail, Vice, CNN and others. Such media players are setting up channels on the messaging service to post their photos and videos that will last 24 hours—or until the next Snapchat edition comes out—disappearing just like how messages between friends only last a day before going away. Snapchat has been working on Discover for months with major media companies to plan their channels, and there will be advertising on them, according to sources. The media companies will be able to sell ads and share revenue with Snapchat, sources said. "They're going to have publishers posting daily content to micro-sections of Snapchat that can be monetized," said a top digital ad executive with clients who have been pitched on buying ads in Discover. "[If] Maybelline wants to advertise on the Cosmo section, they negotiate with Cosmo." In fact, Cosmo said in an email that Sperry and Victoria's Secret are ad-launch parnters, while CNN said it has a deal with BMW to sponsor its channel. Snapchat took a slight dig at Facebook with its service that could rival the social network in terms of delivering news. The Los Angeles-based company, co-founded by Evan Spiegel, said this new form of content creation puts the editors, artists and other talent in control of what's shared, not an algorithm, clearly talking about... Continue reading at 'AdWeek'
[ AdWeek | 2015-01-27 00:00:00 UTC ]
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For the past two years, Hearst has been quietly developing its own hit predictor. Called Buzzing@Hearst, the analytics-driven platform analyzes thousands of articles across Hearst's vast array of properties, from newspapers and magazines to local TV stations, to determine which articles are... Continue reading at AdWeek
[ AdWeek | 2016-06-22 00:00:00 UTC ]
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For the past year or so, Facebook has conditioned advertisers and publishers to create video that can be understood without sound, as more clips that play automatically (and silently) when users scroll fill news feeds. With 100 million hours of video viewed every day and the explosion of... Continue reading at AdWeek
[ AdWeek | 2016-06-20 00:00:00 UTC ]
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Snapchat's got a brand-new look today. The red-hot messaging app is revamping its feed with a new design that mashes up Discover with Live Stories—the strings of photos and videos that users collect at events—with subscribe buttons, creative headlines and new placements geared at helping... Continue reading at AdWeek
[ AdWeek | 2016-06-07 00:00:00 UTC ]
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The Investigation Discovery channel has been taking notes on Comic Con. The marketing convention held at the Jacob Javits Center every fall allows comic book fans from around the world a chance to... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2016-06-06 00:00:00 UTC ]
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Simon & Schuster UK has acquired an account of what life was like for 50,000 Britons during the Nazi occupation of the Channel Islands. Continue reading at The Bookseller
[ The Bookseller | 2016-06-02 00:00:00 UTC ]
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Snapchat is not the easiest platform for publishers or brands, and it requires considerable resources to do it right, which is why not everyone has found a home there yet. Thrillist, for example, is hiring its first Snapchat team dedicated solely to the messaging and media app. It’s building a... Continue reading at Digiday
[ Digiday | 2016-05-27 00:00:00 UTC ]
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Snapchat is developing an algorithm to control how publishers’ content is doled out to followers, according to sources familiar with the plans. Publishers are becoming increasingly beholden to Snapchat for audiences, especially young ones, and an algorithm would affect the reach of their... Continue reading at Digiday
[ Digiday | 2016-05-18 00:00:00 UTC ]
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Despite the popularity of bestselling Italian author Elena Ferrante, who was recently named one of Time magazine’s 100 most influential people, the flow of translations between the U.S. and Italy continues to be one-sided. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
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Overall, a good day for the legacy publisher. The post Time Inc. Reveals Branded OTT Video Channels, VR Programming at NewFronts appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-06 00:00:00 UTC ]
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Print is losing out to television, adblocking is on the rise and newspapers are struggling to prove their worth to ad businessIn August last year a consortium of Britain’s leading national newspaper publishers launched an advertising campaign to draw attention to the merits of their titles as... Continue reading at The Guardian
[ The Guardian | 2016-04-03 00:00:00 UTC ]
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Channel 4 has commissioned a TV series based on Joe Wicks’ bestselling cookery and fitness title Lean in 15 (Bluebird). Continue reading at The Bookseller
[ The Bookseller | 2016-03-31 00:00:00 UTC ]
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In a last-ditch effort to strike a deal before the start of the new baseball season, Time Warner Cable has once again sweetened an offer to other pay-TV providers in hopes of winning wider carriage for the Dodgers' TV channel in Southern California.But there still are no takers — increasing the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-30 00:00:00 UTC ]
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Ahead of the Bologna Book Fair, where Germany is Guest of Honor, German children’s book publishers about the rights opportunities they are seeing globally. The post German Publishers on Promising Licensing Markets Around the World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-30 00:00:00 UTC ]
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How can publishers make a business out of a series of shady practices? The post Digital Advertising: A Shady, Shoddy, Fast-Growth Business appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-25 00:00:00 UTC ]
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Brit + Co will be the primary holidays channel going forward on Snapchat's Discover portal, which gives about two dozen media companies, such as Vice, CNN and Daily Mail, a publishing platform to reach the ephemeral app's young audience. The Brit + Co-Snapchat relationship began during the 2015... Continue reading at AdWeek
[ AdWeek | 2016-03-25 00:00:00 UTC ]
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It was the news that had hard-core Dodgers fans personifying the spectrum of face emojis on their smartphones.Time Warner Cable said Tuesday that it had cut by 30% the price of the sports channel owned by the Dodgers with the hope ends the standoff over distribution of the channel with DirecTV... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-24 00:00:00 UTC ]
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Time Warner Cable is floating a proposal designed to end the standoff over distribution of the sports channel owned by the Los Angeles Dodgers to allow legions of Southern California baseball fans to enjoy Hall of Fame announcer Vin Scully's final season in the broadcast booth.Time Warner Cable... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-23 00:00:00 UTC ]
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Channel 4 has acquired the UK premiere broadcasting rights to the BBC Worldwide original series "Eating Well With Hemsley + Hemsley". Continue reading at The Bookseller
[ The Bookseller | 2016-03-19 00:00:00 UTC ]
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Inkworthy debuts with more than 450 publishers on board. The post The Magazine Channel Launches Reading App appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-16 00:00:00 UTC ]
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