Media partners like CNN, BuzzFeed, and Vox will finally be able to share Discover content outside of Snapchat.Snapchat has until now been something of an island in the social media landscape: Unlike YouTube or Twitter, it wasn't possible to directly link to Snapchat content. This meant that media partners with Discover channels, for example, had to find ways to circumvent the platform's limitations, including using third-party services to share video snippets from Snapchat on Twitter. But as of this week, the popular messaging app is changing all that, with the introduction of direct links to Snapchat content that publishers can post on Facebook or Twitter, Digiday reports.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2015-12-02 00:00:00 UTC ]
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Michele Promaulayko returns to take the reins at Cosmopolitan and Seventeen. The post Joanna Coles Named Hearst Magazines Chief Content Officer appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-06 00:00:00 UTC ]
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The Hill, a hardcore politics news publisher, might not seem like a natural fit for Snapchat. But the site's director of emerging media, Taylor Lorenz, sees potential far beyond the brand-building it's doing now, and it's relying on a mixture of content partnerships and approachable tone to... Continue reading at Digiday
[ Digiday | 2016-08-23 00:00:00 UTC ]
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Three German companies, another from Belgium and one from the UK will pitch video game projects to specialists later this month at GamesCon in Cologne. The post Five Publishing Companies To Pitch Their Content at Germany’s GamesCom appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-09 00:00:00 UTC ]
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Instagram Stories launched Tuesday, and brands are already using the Snapchat-like feature, which lets marketers and the digital platform's 500 million monthly users curate daily moments that disappear after 24 hours. In fact, General Electric is using its first Instagram story to push a video... Continue reading at AdWeek
[ AdWeek | 2016-08-03 00:00:00 UTC ]
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As native advertising gains prominence, publishers may find themselves competing not just with one another, but with the ad agencies that already exist. Continue reading at The New York Times
[ The New York Times | 2016-07-25 00:00:00 UTC ]
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Creating original editorial content is expensive. That’s why modern publishing is as much an exercise in dusting off and repurposing old articles as it is creating new ones. The approaches range from BuzzFeed applying the listicle format to new topics and repurposing video as text to The New... Continue reading at Digiday
[ Digiday | 2016-07-13 00:00:00 UTC ]
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Time Out is building out its social content distribution strategy, pinpointing Tumblr video, Facebook Live and Snapchat as priorities for growth. The publisher's internal mantra of "Discover, Look, Share," which it applies to all its online content, translates well to tools like Facebook's... Continue reading at Digiday
[ Digiday | 2016-07-08 00:00:00 UTC ]
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Expect to see more pictures of your friends' pets and wedding announcements from extended family members in your Facebook news feed in the coming weeks. And expect to see less news. In yet another blow to publishers that have spent years building audiences to build traffic and revenue, the... Continue reading at AdWeek
[ AdWeek | 2016-06-29 00:00:00 UTC ]
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For the past year or so, Facebook has conditioned advertisers and publishers to create video that can be understood without sound, as more clips that play automatically (and silently) when users scroll fill news feeds. With 100 million hours of video viewed every day and the explosion of... Continue reading at AdWeek
[ AdWeek | 2016-06-20 00:00:00 UTC ]
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Publisher to ramp up its presence in branded content, especially digital and videoThe Financial Times is to significantly boost its advertiser-funded video and digital content by acquiring specialist firm Alpha Grid.Alpha Grid produces branded content across broadcast, video, digital and social... Continue reading at The Guardian
[ The Guardian | 2016-06-16 00:00:00 UTC ]
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The publisher will use Wibbitz's new Listicle Format tool to increase engagement and monetize traffic. The post Bonnier Partners with Wibbitz to Produce Video Content appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-14 00:00:00 UTC ]
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Publishers are out to crack the code on how effective their Snapchat photos and videos are, and some are leaning on Twitter for insights. At a panel organized by Northside Festival this week, MTV execs talked about how the publisher is programming short-form content for the mobile app geared... Continue reading at AdWeek
[ AdWeek | 2016-06-09 00:00:00 UTC ]
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Snapchat's got a brand-new look today. The red-hot messaging app is revamping its feed with a new design that mashes up Discover with Live Stories—the strings of photos and videos that users collect at events—with subscribe buttons, creative headlines and new placements geared at helping... Continue reading at AdWeek
[ AdWeek | 2016-06-07 00:00:00 UTC ]
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'Twenty-eight percent told us they don't know if they're ready' for digital publishing in the next two years, says Mark Gross, whose Data Conversion Laboratory sponsor the 'dynamic publishing' study. The post How Dynamic Is Your Publishing? A Cloudy Moment in Content Management appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-03 00:00:00 UTC ]
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Snapchat is not the easiest platform for publishers or brands, and it requires considerable resources to do it right, which is why not everyone has found a home there yet. Thrillist, for example, is hiring its first Snapchat team dedicated solely to the messaging and media app. It’s building a... Continue reading at Digiday
[ Digiday | 2016-05-27 00:00:00 UTC ]
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Derek Jeter’s The Players’ Tribune and Budweiser are launching a content studio, which will focus on short-form videos and photos for Facebook, Instagram and other social platforms. The launch is part of a broader strategy at The Players’ Tribune to diversify its video content and grow audience... Continue reading at Digiday
[ Digiday | 2016-05-24 00:00:00 UTC ]
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As the population of people using ad blocking software has grown, publishers are increasingly recognizing that they have to find a way to address those people a different way. Digital Content Next, a trade group for premium publishers, has shared recommendations, which came out of meetings with... Continue reading at Digiday
[ Digiday | 2016-05-23 00:00:00 UTC ]
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[Sponsored Content] Whether you’re a publisher looking to drive subscriptions, an association with goals of increasing membership, or an enterprise selling a product, knowing ROI of your campaigns can help you to be more efficient and successful. The post 4 Steps to Figuring Out ROI on Digital... Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-20 00:00:00 UTC ]
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As Facebook has taken on the mantle of content distributor, news publisher and story curator, the world's biggest social media company has ventured into the territory of traditional media companies. Such moves have helped Facebook attract users and advertising dollars -- but they have also... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-05-19 00:00:00 UTC ]
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Snapchat is developing an algorithm to control how publishers’ content is doled out to followers, according to sources familiar with the plans. Publishers are becoming increasingly beholden to Snapchat for audiences, especially young ones, and an algorithm would affect the reach of their... Continue reading at Digiday
[ Digiday | 2016-05-18 00:00:00 UTC ]
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