After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
Google is bringing a clearer picture of advertising to the mobile world with three tech advancements it announced at a company conference in the Florida Keys today. With Neal Mohan still at the helm of the display ad business, Google unveiled new services that help advertisers more effectively... Continue reading at AdWeek
[ AdWeek | 2015-06-17 00:00:00 UTC ]
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Add AOL to the list of publishers that have gone from selling ads to making ads.AOL has created an internal division called Partner Studio that is charged with creating content for advertisers. Both the name and type of work may sound familiar. AOL-owned Huffington Post has its own in-house... Continue reading at Advertising Age
[ Advertising Age | 2015-06-16 00:00:00 UTC ]
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ALA joins a chorus of Internet and tech businesses in questioning a proposal to establish the U.S. Copyright office as its own independent agency. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-15 00:00:00 UTC ]
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Life is about to get that little bit harder for digital publishers, thanks to Apple. Continue reading at Stuff
[ Stuff | 2015-06-13 00:00:00 UTC ]
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The 2015 American Library Association Annual Conference kicks off today in San Francisco with more than 25,000 librarians, publishers and vendors expected to descend on the Bay Area. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-13 00:00:00 UTC ]
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If you’re going to San Francisco for the 2015 American Library Association Annual Conference, June 25–30 at the Moscone Center (MC), you may want to wear some flowers in your hair—it should be quite a party. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
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If you are looking for an authoritative take on the history of the scholarly publishing business, there are few with more authority than John J. Regazzi. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
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Making books accessible to as many people as possible is a core tenet of librarianship. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
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PW columnist Brian Kenney offers his annual “highly subjective” list of ALA program highlights Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
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In their modern public form, libraries continue to fill an essential role: to inform, engage, and delight people by making knowledge freely accessible. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
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As libraries around the country continue to change, one initiative that has been gaining traction is the network of libraries associated with Family Place. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
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At libraries across the U.S., comics and graphic novel collections have shown strong, well-documented growth among children and teens over the last decade. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
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At the end of 2014, after a groundswell of media attention and public protests, New York Public Library officials abandoned a controversial renovation dubbed the Central Library Plan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
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Google’s buy button and other mobile tech can allow advertisers to leave behind the “spray and pray” approach of days gone byLike many children of the 1970s, I spent many hours immersed in the futuristic visions of the comic book 2000AD, whose Judge Dredd stories were compellingly dystopian. One... Continue reading at The Guardian
[ The Guardian | 2015-06-10 00:00:00 UTC ]
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Just as it has for airlines, yield management -- controlling inventory availability in a way that affects prices and maximizes revenue -- will significantly improve revenue for online publishers. A unified yield management platform will give publishers a unified marketplace in which all buyers... Continue reading at Digiday
[ Digiday | 2015-06-10 00:00:00 UTC ]
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Snapchat has been a lot more ad friendly of late. It still lacks some features brands love—giving users an easy way to follow their accounts and like their content, for instance—but it finally implemented the ability to share. Sharing is limited to the Discover section, where 12 digital... Continue reading at AdWeek
[ AdWeek | 2015-05-27 00:00:00 UTC ]
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Earlier this month Google announced that video ads running on YouTube have a chance to be seen 91% of the time. That's great, and a lot better than the 46% of video ads that Google runs outside of YouTube that never have a chance to be seen. But advertisers would like to be able to check... Continue reading at Advertising Age
[ Advertising Age | 2015-05-26 00:00:00 UTC ]
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Why would publishers want to jump into bed with their top "frenemy" Facebook? Well, they're not, entirely.Four of the first U.S. publishers to publish mobile articles directly on Facebook through its new Instant Articles program -- The New York Times, BuzzFeed, National Geographic and NBC News... Continue reading at Advertising Age
[ Advertising Age | 2015-05-15 00:00:00 UTC ]
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L'Oréal has evidently found a video advertising vendor in Mediabong it's very high on. Mediabong—which is announcing a $5 million Series B round of funding today—said it achieved a 90 percent "video-through rate" for L'Oréal in a recent five-week ad campaign across various publishers.... Continue reading at AdWeek
[ AdWeek | 2015-05-13 00:00:00 UTC ]
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Publishers get a bad reputation for their mobile ads, which often intrude on or confuse the user. But some get it right, say agencies. BuzzFeed's ads mirror the site's shareable editorial content. Mashable, ESPN and NY magazine strike a good balance of content to ad space. The Weather Company... Continue reading at Digiday
[ Digiday | 2015-05-12 00:00:00 UTC ]
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