After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
Women's magazine publisher Meredith Corp. has acquired Grocery Server, a digital firm that powers location-based ads for food and retail brands. Grocery Server was founded in 2008 as an ad platform that pulls location data from grocery stores and CPG brands into ads on publishers' websites.... Continue reading at AdWeek
[ AdWeek | 2015-07-13 00:00:00 UTC ]
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Premium publishers have been pushing the idea of selling ads based on attention time, saying that the longer people spend on a site, the more value there is for advertisers. But some ad buyers aren’t biting. Too few publishers are selling this way. For some advertisers, the goal isn’t to be in... Continue reading at Digiday
[ Digiday | 2015-07-10 00:00:00 UTC ]
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A few years ago, Foursquare, Yelp and Groupon seemed to be booming with brands and consumers, painting a pretty lucrative picture of the future of local advertising. Fast-forward to today—Yelp is reportedly up for sale, Foursquare's growth has stalled, and the daily-deal market has burned out. ... Continue reading at AdWeek
[ AdWeek | 2015-07-07 00:00:00 UTC ]
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Social network already has 4bn views a day of its native clips, but helping their creators to make money is its next ambitionVideos uploaded directly to Facebook are watched more than 4bn times a day according to the social network. Now it wants their uploaders to be able to make money from... Continue reading at The Guardian
[ The Guardian | 2015-07-02 00:00:00 UTC ]
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The tech giant is targeting YouTube's clients with a new ad revenue sharing program for video publishers.Facebook has just made another change to its burgeoning video advertising business. Effective today, Facebook is testing out sharing video ad revenue with video partners. The move is similar... Continue reading at Fast Company
[ Fast Company | 2015-07-02 00:00:00 UTC ]
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Facebook's shiny logo isn't all that's new for the social network today: The outfit's also announced how it plans to split video ad revenue with publishers. Like YouTube, Facebook will give content creators 55 percent of ad revenue and keep the rest,... Continue reading at Engadget
[ Engadget | 2015-07-02 00:00:00 UTC ]
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Librarians and other book enthusiasts gathered in San Francisco June 25–30; see our photos of some of the authors in attendance. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-02 00:00:00 UTC ]
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Graphic novels had their biggest presence ever at ALA 2015, with panels showcasing diversity in comics, appearances by acclaimed artists, and programming that addressed the rising threat of censorship. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-30 00:00:00 UTC ]
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Print advertisers cut 8.7 percent of spending. The post Magazine Ad Spend Down In Q1 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-06-30 00:00:00 UTC ]
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All of PW's coverage of the American Library Association 2015 Annual Conference in San Francisco. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-29 00:00:00 UTC ]
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Steinem talked about her how her nomadic childhood and read from her upcoming memoir Diary of a Nomad: My Life on the Road. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-29 00:00:00 UTC ]
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Digital Content Working Group co-chair Carolyn Anthony told members that ALA officials were "continuing to dialogue" with the Big Five publishers over ebook prices. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-28 00:00:00 UTC ]
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Librarians from the Enoch Pratt Free Library's Pennsylvania Avenue Branch, at the epicenter of the protests in Baltimore this spring, were honored for their work. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-27 00:00:00 UTC ]
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Doerr won for his book All The Light We Cannot See (which also received the 2015 Pulitzer Prize for Fiction), while Bryan Stevenson won for Just Mercy: A Story of Justice and Redemption. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-27 00:00:00 UTC ]
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The two new awards, coupled with significant earlier support from the Institute of Museum and Library Services and the National Endowment for the Humanities, will help to establish the growth of DPLA’s "service hubs." Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Roberta Kaplan, who argued the historic defeat of the Defense of Marriage Act in 2013, offered a powerful opening keynote speech at the 2015 ALA annual conference in San Francisco, just hours after a historic Supreme Court decision legalized same-sex marriage. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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After Facebook convinced publishers to go all-in on exclusive content with Instant Articles, it hopes advertisers will do the same. In a presentation at Cannes Lions this week, Facebook's chief product officer Chris Cox showed ad buyers mock-ups of a new mobile format that takes over a screen... Continue reading at AdWeek
[ AdWeek | 2015-06-26 00:00:00 UTC ]
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As mobile usage and ad spend continues to climb, a handful of new reports show how far it can go. By 2018, mobile ad spend will overtake that of desktop, according to a recent report from PwC. ZenithOptimedia says that that growth will come at the expense of newspapers, magazines and even... Continue reading at Digiday
[ Digiday | 2015-06-23 00:00:00 UTC ]
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Ello's mobile app will hit the Apple App store Thursday, about eight months after the ad-free social network launched as an invite-only alternative to Facebook. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-06-18 00:00:00 UTC ]
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