After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
For years Facebook has considered itself a mobile-first company, so it's perhaps not surprising that the company's first attempt to automate the sale of ads running outside of Facebook will be limited to mobile.Mobile app publishers can now sell their in-app display and video ad inventory... Continue reading at Advertising Age
[ Advertising Age | 2015-03-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#facebook data
Now that Facebook has video ads, how is it going to make sure you hang around to watch more of them? According to a report on The Information, the social network is in talks with publishers like Vice, The Onion and Vox Media to make short-term videos... Continue reading at Engadget
[ Engadget | 2015-03-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#vox media
#video ads
#high quality
The inaugural Folio Prize lecture by Chimamanda Ngozi Adichie had to be cancelled after the author fell ill. The lecture was due to take place at The British Library on Friday (20th March) as part of the Folio Prize Fiction Festival weekend of events. But Ngozi was unable to travel to London... Continue reading at The Bookseller
[ The Bookseller | 2015-03-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#short notice
#british library
Louise O’Neill was yesterday (19th March) announced as the winner of the inaugural YA Book Prize. The Irish author was given the £2,000 award at a ceremony at Foyles’ flagship bookshop in Charing Cross, London, for her debut novel Only Ever Yours (Quercus), a dystopian, feminist satire on how... Continue reading at The Bookseller
[ The Bookseller | 2015-03-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#charing cross
#flagship bookshop
#irish author
A 90-second video features the voices of celebrities including Amy Poehler, Cameron Diaz, Sienna Miller and Jenny Slate while playing on the fact that they do not actually appear. The ads and video direct viewers to the Not There website, which houses the No Ceiling Full Participation report --... Continue reading at Advertising Age
[ Advertising Age | 2015-03-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#21st century
#collective stand
#media brands
Facebook continues its campaign to invade Google's ad-tech turf.Facebook is building an ad exchange that would automate the sale of other publishers' ads, according to people familiar with the matter. LiveRail, the online video ad-tech firm that Facebook bought last summer, will be the one... Continue reading at Advertising Age
[ Advertising Age | 2015-03-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#people familiar
#facebook bought
#facebook continues
#ad exchange
#publishers sell
#display ads
If Facebook is looking to steal TV ad dollars with its autoplay video ads, then its photo-sharing service Instagram has its sights set on print magazine money with a new ad format.Instagram has created a slideshow-like ad format that lets advertisers include multiple photos in an ad and a link... Continue reading at Advertising Age
[ Advertising Age | 2015-03-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#global head
#sights set
#people wanted
#ad format
Native advertising was supposed to be marketers’ answer to banner blindness by creating ads that consumers would want to read and share. But by the time a native ad gets through all the necessary approvals and is shaped in a way that can sc ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#native ad
#native advertising
As the story goes, in October 1897, the American Library Association (ALA) plunged into controversy when Rutherford P. Hayes (the son of former U.S. president Rutherford B. Hayes) seized the ALA presidency following the death of duly elected president Justin Winsor, despite there being no... Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-27 00:00:00 UTC ]
More news stories like this |
Ride-hailing apps like Uber and Lyft looking to promote the “sharing” aspect of their service have scored a victory of sorts.’Ride-share’ is now a recognized verb, according to Oxford Dictionaries, which defines it as to “participate in an arrangement in which a passenger travels in a private... Continue reading at PC World
[ PC World | 2015-02-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#oxford dictionaries
Just as major advertising players finally seemed close to defining what should count as a billable ad impression online, a few blistering comments from AmEx show that the industry might be farther from consensus than many had hoped. Rachel Herskovitz, global media manager at American Express,... Continue reading at AdWeek
[ AdWeek | 2015-02-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#technological advances
#adam shlachter
A week ago, it was revealed that Facebook had begun working with the MRC, IAB and Nielsen on creating viewability standards for mobile ads. The move appeared to be another step in the right direction in getting the fragmented digital marketing industry on the same page when it comes to the... Continue reading at AdWeek
[ AdWeek | 2015-02-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#lose money
#simply put
#move appeared
#begun working
#week ago
#mobile ads
The first marketing for Apple Watch has arrived in a customary form for the brand: glossy print ads.The March issue of Conde Nast's Vogue includes 12 pages of advertising for Apple's upcoming device, set to go on sale in April. The three versions -- the leather-bound standard model, a... Continue reading at Advertising Age
[ Advertising Age | 2015-02-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#fashion magazines
#conde nast
#march issue
Just ask Bilbo Baggins — there’s something very appealing about having one ring to rule them all. So it goes with the Facebook Audience Network, which was launched in 2014 to help digital marketers place ads across all mobile apps — not just Facebook’s — using a single platform while making it... Continue reading at Digiday
[ Digiday | 2015-02-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#single platform
#post facebook
Publisher continues exploring the limits of native ads. The post Forbes Puts an Ad on its Cover appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#native ads
#cover appeared
The event will be emceed by Kunal Nayyar, best known for his role as Raj on CBS’s 'The Big Bang Theory.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-17 00:00:00 UTC ]
More news stories like this |
David Carr, the well-known media columnist for The New York Times, died at work on Thursday, the paper reported last night. He was 58.Although he often used his Media Equation column to spotlight people doing things right, it also cut to the heart of the players, tactics and forces so vigorously... Continue reading at Advertising Age
[ Advertising Age | 2015-02-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#paper reported
#native ads
A native ad for Fidelity will appear on the cover of the latest issue of Forbes, which hits newsstands on Monday. The ad is on the actual cover -- it's not part of a foldout or second cover.Forbes was among the first publications to fully embrace native advertising -- a tactic where ads seek to... Continue reading at Advertising Age
[ Advertising Age | 2015-02-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#sports illustrated
#verizon wireless
#uncharted waters
Ad blocking technology presents a growing threat to digital publishers and ad-tech companies -- and they're starting to pay close attention.Ad blocking technology removes ads from the internet via a browser extension. There are a number of such extensions -- the two most notable being Adblock... Continue reading at Advertising Age
[ Advertising Age | 2015-02-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital publishers
#browser extension
The tepid ad market is continuing to give cable networks fits as they work to sell the commercial time they didn't book in the upfront, when advertisers shop for the upcoming TV season. Sales executives have been looking for strong growth in the so-called scatter market after a sluggish upfront... Continue reading at Advertising Age
[ Advertising Age | 2015-02-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#modest improvement
#ad sales
#flat market
#conference call
#strong growth